Face Book..your thoughts on promoting on main web site
-
Moz Community,
I would like Facebook promotion opinions. I have a local business (Seattle painting contractor) and have built a fan page which engages our clients, local & national suppliers, friends and other contractors.
Our original intent was to use the fan page to promote our main website; we never added a prominent "like us" button on our main page, we did not want to convert for facebook when our best content was on our site.
I have been pleasantly surprised this past year how many fans we have accumulated by promotion and by accident. The main benefit has been rewarding engagement from other industry marketers such as Benjamin Moore paint company, and introductions to local design professionals..and these conversations once started continue by direct communication (email..phone).
I have just added a facebook link on my blog..see attached picture Join our 2500+ fans. Primarily because the visitors to the blog tend to be the sort that engage on Facebook vs the type that want a painting contractor (Google analytics traffic data and click through behavior). I now have more traffic to the blog than the front end site.
What do you think of the button? What else should be promoting?
Come Learn more, see what we are about, enage, share, & learn
-
Phil..great feedback about buttons and comment form. Will make changes thanks.
-
If you're getting good engagement with Facebook, you're doing something right and I would be inclined to jump in and leverage your success here to holistically improve your performance across Search & Social. The focus of any SEO campaign should ultimately not be better rankings in Google, but better conversions and more traffic. If FB is helping you to achieve this - awesome. To that end, the FB like button is a good idea for you as it helps to build your brand trust for any site visitors and encourages further engagement in your active social community.
That said.... the design of your button sucks. Sorry, I know that's harsh, but you'll be better off using the official FB like button which looks much more professional. i would use this one: https://developers.facebook.com/docs/reference/plugins/like-box/ The same goes for your G+ button - use the one they've created, rather than your own version.
Another mega quick-win for you would be to implement the FB comments plugin:
https://developers.facebook.com/docs/reference/plugins/comments/
This will quickly fix your issue of having no comments on your blog posts, plus encourage more engagement on FB and help to engagement the community there.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Anyone have experience using Quuu Promote
Hi All, Do any of you have thoughts on this new content amplification platform? I saw it come through the App Sumo feed. I'm mainly wondering if anyone has any experience regarding link building with this service. Edited: Aug 25. After watching the video on how to use the Q&A (https://moz.com/help/guides/qa-overview/asking-question-qa) I thought I would make clear that I don't work for Quuuu. I work for a non-profit magazine publisher. I'm simply curious. Seeing that there have been no responses makes me think that perhaps I should pass on this platform. Thanks!
Social Media | | RicardoSalcedo0 -
How to make this informational site successful
Hello, We've got a problem with one of our sites. Our main writer is too advanced for the mainstream SERPs. She is a genius at what she does and really writes beyond where the mainstream looks. Way beyond. I can't even ask her to dumb down, it doesn't make sense. I don't think we're going to hit any of the main (mainstream) keywords with this site because of it, which is fine, but what advice do you have to making money off ads with content like that? There doesn't even really exist keywords for her articles. It's hard to explain. The traffic will be small because the audience is large enough if we got the whole thing but small compared with mainstream. I think mainly experts will understand her. The area of writing is conspiracy, fringe, ancient knowledge, progressive science, healing, consciousness, spirituality. I guess I'm wondering what you guys would do. It would be great if this site could make a good income. She's been studying the topic nonstop for fifteen years. Thanks.
Social Media | | BobGW0 -
Main Site Social Media SEO impact on different product specific site
Hi, Few months ago I have created a minisite for a particular product category for the online store Giftcampaign.es with a different domain name. The idea was to focus this minisite on selling personalized usb memories and to have a different design, functionality and content that the main one (the site is http://www.usbpersonalizado.es). What I have done here is to link on my site the Social Markers of Facebook and LinkedIn of the parent site GiftCampaign.es, as we are not planning to open and maintain an account for those social networks, and we are already maintaining the ones for the parent site. I would like to know if the SEO Positioning of my minisite can benefit from the links of the Social Networks of the parent site or whether it makes not really an impact in SEO positioning unless I create and maintain new social network accounts for the different minisites that I create with different domain names. I look forward for your response. Best regards, Oriol .
Social Media | | oriolbandalux0 -
Has anybody else noticed that Google has made a significant change to their SERP? There is a lot of social data reported from LinkedIn, Youtube and Facebook (includes page likes and activity) when you search by company name. Thoughts anybody?
Has anybody else noticed that Google has made a significant change to their SERP? There is a lot of social data reported from LinkedIn, Youtube and Facebook (includes page likes and activity) when you search by company name. Thoughts anybody?
Social Media | | rrad0 -
I'd like some thoughts on content I'm considering producing for my discount drug card business...
I'm fairly new to SEO, but I'm trying to learn. I have a discount prescription drug card business and while it's quite new (the website was created in January) I'm not very satisfied with the traffic I'm receiving...that's putting it mildly. I'm contemplating different methods I might be able to exercise in order for my website to show value....to my potential visitors and search engines. First, while I do have a blog I find it extremely difficult to offer well-written material on prescription drugs and what not....while it is my intention to offer a good product and service it's a subject that I don't have enough experience on to write intelligent posts. I'm just not in a position to hire a writer. Essentially I have two thoughts....one, trying to find a doctor, a pharmacist or a pharmacy school whereby I could professionally videotape a presenter talking about various prescription drugs, kind of like a glossary. Which prescriptions are used to treat various ailments, etc... The 2nd idea is a little disconnected to the business of prescription drugs, but along the lines of saving money and being financially sound. In this example I would tape 30 second pieces where a financial consultant might give different lessons about ways to save money or be financially prudent. For someone looking to save money on prescription drugs...this could be very useful information. My reasoning with both of these is providing original material that could make my site more authoritative and provide rich content. Videotaping these would be a good option for me because that's my primary business. I appreciate your patience and feedback. Any other ideas or input would be most welcome! Thank you.
Social Media | | MyMeds0 -
Open Site Exporer Social Media Data Accuracy. Anyone notice this?
On my homepage http://www.shipoverseas.com, I have 142 FB Likes, 9 Tweets, 3 +1s. In OSE it shows, FB Likes 86, Tweets 4, and 3 +1s. Does anyone know why there is a discrepancy? I am using AddThis.
Social Media | | Francisco_Meza0 -
Is there a way on OSE or any other site to find the 50 most socially shared URLs on a given domain?
I'd love to see which URLs on a specific domain get socially shared the most. I know I can use OSE to say figure out exactly how much social sharing has happened on let's say this URL:
Social Media | | Almonds
http://en.wikipedia.org/wiki/Barack_Obama But what if I want to figure out the top 50 most shared URLs across all of wikipedia.org. Is that possible on OSE or anywhere else? If not, do you have some ideas on how something similar could be achieved?0 -
Facebook Promotion Help
I am considering doing a iPad give away to gain more Facebook page likes. I have several questions running through my brain that I'm hopeful fellow Mozzers can help me with. I was thinking I'll give away an iPad for every 500 FB likes on our page...or $1.00 per like. If I get an abundance of likes will Google smile upon me? How do I track the entries? Are there any tools that can assist in getting the word out on this and or tracking it all? I'm kind of a FB newb!
Social Media | | TheDude0