What is the best choise for seasonal pages that rank after the season is over?
-
Hello and thank you for your attention.
I am optimizing a travel website and I have a few problems. Every time I get a good rank for a particular keyword the owners take down the page because the offer is over. They also take down the category because the season is over. That is why I loose all the rankings. What is the best option in this cases and how should I guide the whole team that putts offers and new categories on the website? Would a Static sitemap be enough - I do not know what to do as moving a category from the main menu to a sitemap - another page on the website would result in loosing authority - and SERP.
Thank you!
-
Maybe you could show your client this http://www.google.com/insights/search/#q=Vacation%20in%20Greece&geo=US&cmpt=q
Which shows, although you get more traffic in summer there is still search traffic for the rest of the year for the pages they are taking down.
This is an incentive for them to keep those pages up and for you to maintain your SEO plans.
Just an idea to try win them round to keeping the pages up.
-
The problem isn't really an SEO problem it's a communication problem, you need to explain the problems to your client and try to make them aware of the impact it will have on their business.
With regard to your sitemap question so long as the page is still present and accessible you should be fine (provided the information on it is kept up to date). It will lose some authority by not being visible elsewhere but it should regain that quite quickly once it is re-instated.
If you have 400 links on a page it might be time to start consolidating some of the categories into broader terms, or removing the links when they fall out of season. Don't remove the page just move the links to a less prominent location.
-
I would tend to avoid the 301 redirection in this case because it isn't an actual permanent redirect.
Leave the page up, make sure the content isn't misleading or confusing (no old offers, clear mentions of what year you are referring to). Point any internal links to the current relevant special offer, and cycle that process as the seasons change.
Patrick McKenzie who the man responsible for http://www.bingocardcreator.com/ has a separate domain for each season. It's overkill at this scale, but the overall process is pretty much what I described above, the pages never go away, the 'internal' links to them are simply switched out to whichever is relevant.
-
The problem is that if I add the category in the footer - and all the categories actually I would have too many links on my main page - I currently have 400 and the correct number would be 100.
-
The problem is the name of the category - in the main menu. For example we have the category: Vacation in Greece. This category is seasonal and after the summer was over the admins of the website - usually employs of the travel agency that have nothing to do with SEO, just removed it.
-
Leave the links to the seasonal categories in the footer, when it comes round to the season just reactivate it in the nav.
-
Keep the page up, but 301 redirect it to the page a customer is going to find most useful. That page may be the equivalent deal for the new season, or a page listing the current new-season deals for that destination. That way, any sites who had linked to old offers will pass their link juice to the new offer.
This way, most of the link juice is preserved and the customer is less likely to bounce.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
One Page Design / Single Product Page
I have been working in a project. Create a framework for multi pages that I have So here is the case
Intermediate & Advanced SEO | | Roman-Delcarmen
Most of them are single page product / one page design wich means that I dont have many pages to optimize. All this sites/ pages follow the rules of a landing page optimization because my main goals is convert as many users as I can. At this point I need to optimize the SEO, the basic stuff such as header, descriptions, tittles ect. But most of my traffic is generated by affiliates, which is good beacuse I dont have to worrie to generate traffic but if the affiliate network banned my product, then I lose all my traffic. Put all my eggs in the same basket is not a good idea. Im not an seo guru so that is the reason Im asking whic strategies and tactics can give me results. All kind of ideas are welcome1 -
Why some websites can rank the keywords they don't have in the page?
Hello guys, Yesterday, I used SEMrush to search for the keyword "branding agency" to see the SERP. The Liquidagency ranks 5th on the first page. So I went to their homepage but saw no exact keywords "branding agency", even in the page source. Also, I didn't see "branding agency" as a top anchor text in the external links to the page (from the report of SEMrush). I am an SEO newbie, can someone explain this to me, please? Thank you.
Intermediate & Advanced SEO | | Raymondlee0 -
How does putting a trial sign up code mid-blog post effect SEO? Do you think it will make my content seem less pleasing, therefor decrease the page rank??
I'm working on driving trials for our product - we have a number of blog posts that rank on page #1 of Google, and we get 2-3 trial sign ups per day from them. I'd like to put trial signup boxes about midway down each post to see if I can increase the number of trial signups that come directly from our blog. Do you think I can be "penalized" for this, since it's mid- blog-post content? Do you think Google will view this negatively?
Intermediate & Advanced SEO | | Karibeaulieu0 -
Im scoring 100% in the page optimization, wht else I need to do, because I rank 7-12 in search results
Hi All, Pls check the below url http://www.powerwale.com/inverter-battery for inverter battery keyword in google.co.in im scoring 100% in the page optimization, wht else I need to do, and also I still rank in between 7 to 12 in search results.. How can be in Top 3 search results.. Pls suggest.. Thanks
Intermediate & Advanced SEO | | Rahim1191 -
How to 301 Redirect /page.php to /page, after a RewriteRule has already made /page.php accessible by /page (Getting errors)
A site has its URLs with php extensions, like this: example.com/page.php I used the following rewrite to remove the extension so that the page can now be accessed from example.com/page RewriteCond %{REQUEST_FILENAME}.php -f
Intermediate & Advanced SEO | | rcseo
RewriteRule ^(.*)$ $1.php [L] It works great. I can access it via the example.com/page URL. However, the problem is the page can still be accessed from example.com/page.php. Because I have external links going to the page, I want to 301 redirect example.com/page.php to example.com/page. I've tried this a couple of ways but I get redirect loops or 500 internal server errors. Is there a way to have both? Remove the extension and 301 the .php to no extension? By the way, if it matters, page.php is an actual file in the root directory (not created through another rewrite or URI routing). I'm hoping I can do this, and not just throw a example.com/page canonical tag on the page. Thanks!0 -
Base copy on 1 page, then adding a bit more for another page - potential duplicate content. What to do?
Hi all, We're creating a section for a client that is based on road trips - for example, New York to Toronto. We have a 3 day trip, a 5 day trip, a 7 day trip and a 10 day trip. The 3 day trip is the base, and then for the 5 day trip, we add another couple of stops, for the 7 day trip, we add a couple more stops and then for the 10 day trip, there might be two or three times the number of stops of the initial 3 day trip. However, the base content is similar - you start at New York, you finish in Toronto, you likely go through Niagara on all trips. It's not exact duplicate content, but it's similar content. I'm not sure how to look after it? The thoughts we have are:1) Use canonical tags 3,5,7 day trips to the 10 day trip.
Intermediate & Advanced SEO | | digitalhothouse
2) It's not exactly duplicate content, so just go with the content as it is We don't want to get hit by any penalty for duplicate content so just want to work out what you guys think is the best way to go about this. Thanks in advance!0 -
Weird Page switch for a keyword in Google Rankings
Over this past weekend Google switched the page which usually showed in search results for keyword benchmarking. It went from from http://www.apqc.org/benchmarking to http://www.apqc.org/benchmarking-portal/osb. Also on Google the Rankings for the keyword 'benchmarking' sank from 15 to 47 for http://www.apqc.org/benchmarking Just looking for some theories or ideas or anyone that has had this happen to them.
Intermediate & Advanced SEO | | inhouseninja0 -
Merging your google places page with google plus page.
I have a map listing showing for the keyword junk cars for cash nj. I recently created a new g+ page and requested a merge between the places and the + page. now when you do a search you see the following. Junk Cars For Cash NJ LLC
Intermediate & Advanced SEO | | junkcars
junkcarforcashnj.com/
Google+ page - Google+ page the first hyperlink takes me to the about page of the G+ and the second link takes me to the posts section within g+. Is this normal? should i delete the places account where the listing was originally created? Or do i leave it as is? Thanks0