SEO Landing Page Fail
-
We have a PPC landing page template that I've used to aggregate blog post collections thematically.
http://www.ietravel.com/machu-picchu-travel
http://www.ietravel.com/kenya-and-tanzania-safari
The hope was that they would start ranking. After 5 months, it has yet to happen.Thought it was a good idea at the time because these pages have a nice prominent call-to-action area.
It now occurs to me that the pages are probably under-performing because they are not incorporated into the main site navigation.
Do you think that if I move these under their appropriate categories in the main site I'll see some lift? (Of course, I will add 301 redirects as well.)
Thanks
-
That would be a great start. There was a recent WBF that gave some great ideas to build links with email marketing campaigns that is definitely worth a read:
http://www.seomoz.org/blog/using-emails-to-build-links-whiteboard-friday
Also, try and get some links from your high authority pages across your domain pointing to these. That will definitely help pass some link juice along.
Good luck - Kyle
-
Sorry for the lapse in my reply - Tgiving intervened.
Yes, a few of my blog-post pages are ranking (for long-tail terms).
Good advice on trying to build external links to these pages. Realistically, it's unlikely that I'm going to be able to get anything other than directory or social bookmarking links (in the short tun), so would you recommend going that route?
-
It took a look at the page (machu picchu travel), agreed that your on-page is looking good and your domain authority is pretty solid as well to rank at that difficulty. However you only seem to have a total of 6 links going to this page, all internal links.
Continue working on building those internal links with the descriptive anchor text but more importantly try and get some external links to these pages. As you begin to get more external links you will build up your page's authority and in turn a higher rank.
I noticed that you had a few links form your blog, are those pages ranking at all?
-
Hi Kyle,
Yes, these pages are indexed - I submitted them manually through Webmaster Tools. I am trying to rank for the words in the url's:
kenya and tanzania safari (49% difficulty; 1,000 local; 5,400 global)
machu picchu travel (50% difficulty; 8,100 local sv; 135K global, wtf?)
Both pages have an A grade in the Term Grader.
Thanks!
-
Are these pages currently indexed in Google yet? Try doing a site search on the specific URL (site:www.domain.com/page). If the URL shows up, then you don't have an indexation issue.
The next step is checking your keyword targeting. So a few questions:
- What keywords where you hoping to rank for?
- What is the average traffic for these, and the difficulty?
- How often and where do these keywords show up on your page?
Let me know the outcome of the site search and the answers to the questions above and then we can go from there!
- Kyle
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does creating too many parent pages damage my website's SEO?
I need to know how to keep my website structure well organised and ensure Google still recognises the key pages. I work for a travel company which needs to give customers various pieces of information on our website and this needs to be well organised in terms of structure. For example, customers need information on airport pick-ups and drop-offs for each of our destinations but this isn't something that needs to rank on Google. Logically for site structure would be to create a parent page: thedragontrip.com/transfers/india Is creating parent pages for unimportant content a bad idea?
Intermediate & Advanced SEO | | nicolewretham1 -
When serving a 410 for page gone, should I serve an error page?
I'm removing a bunch of old & rubbish pages and was going to serve 410 to tell google they're gone (my understanding is it'll get them out of the index a bit quicker than a 404). I should still serve an error page though, right? Similar to a 404. That doesn't muddy the "gone" message that I'm giving Google? There's no need to 410 and die?
Intermediate & Advanced SEO | | HSDOnline0 -
Video SEO for Google
I was wondering what the prime factors were to make something rank for a video on Google. Does anyone have any suggestions? I think that length may be important, but I don't know what the ideal run time is. Hypothetically for local SEO, would I be better off doing a tag like "Mercedes Buffalo NY" or do individual tags of "Mercedes" and "Buffalo" Thanks!
Intermediate & Advanced SEO | | oomdomarketing0 -
Better for SEO to No-Index Pages with High Bounce Rates
Greeting MOZ Community: I operate www.nyc-officespace-leader.com, a New York City commercial real estate web site established in 2006. An SEO effort has been ongoing since September 2013 and traffic has dropped about 30% in the last month. The site has about 650 pages. 350 are listing pages, 150 are building pages. The listing and building pages have an average bounce rate of about 75%. The other 150 pages have a bounce rate of about 35%. The building and listing pages are dragging down click through rates for the entire site. My SEO firm believe there might be a benefit to "no-index, follow" these high bounce rate URLs. From an SEO perspective, would it be worthwhile to "no-index-follow" most of the building and listing pages in order to reduce the bounce rate? Would Google view the site as a higher quality site if I had these pages de-indexed and the average bounce rate for the site dropped significantly. If I no-indexed these pages would Google provide bette ranking to the pages that already perform well? As a real estate broker, I will constantly be adding many property listings that do not have much content so it seems that a "no-index, follow" would be good for the listings unless Google penalizes sites that have too many "no-index, follow" pages. Any thoughts??? Thanks,
Intermediate & Advanced SEO | | Kingalan1
Alan0 -
Merge content pages together to get one deep high quality content page - good or not !?
Hi, I manage the SEO of a brand poker website that provide ongoing very good content around specific poker tournaments, but all this content is split into dozens of pages in different sections of the website (blog section, news sections, tournament section, promotion section). It seems like today having one deep piece of content in one page has better chance to get mention / social signals / links and therefore get a higher authority / ranking / traffic than if this content was split into dozens of pages. But the poker website I work for and also many other website do generate naturally good content targeting long tail keywords around a specific topic into different section of the website on an ongoing basis. Do you we need once a while to merge those content pages into one page ? If yes, what technical implementation would you advice ? (copy and readjust/restructure all content into one page + 301 the URL into one). Thanks Jeremy
Intermediate & Advanced SEO | | Tit0 -
Can use of the id attribute to anchor t text down a page cause page duplication issues?
I am producing a long glossary of terms and want to make it easier to jump down to various terms. I am using the<a id="anchor-text" ="" attribute="" so="" am="" appending="" #anchor-text="" to="" a="" url="" reach="" the="" correct="" spot<="" p=""></a> <a id="anchor-text" ="" attribute="" so="" am="" appending="" #anchor-text="" to="" a="" url="" reach="" the="" correct="" spot<="" p="">Does anyone know whether Google will pick this up as separate duplicate pages?</a> <a id="anchor-text" ="" attribute="" so="" am="" appending="" #anchor-text="" to="" a="" url="" reach="" the="" correct="" spot<="" p="">If so any ideas on what I can do? Apart from not do it to start with? I am thinking 301s won't work as I want the URL to work. And rel=canonical won't work as there is no actual page code to add it to. Many thanks for your help Wendy</a>
Intermediate & Advanced SEO | | Chammy0 -
How can you indexed pages or content on pages that are behind a pay wall or subscription login.
I have a client that has a boat of awesome content they provide to their client that's behind a pay wall ( ie: paid subscribers can only access ) Any suggestions mozzers? How do I get those pages index? Without completely giving away the contents in the front end.
Intermediate & Advanced SEO | | BizDetox0 -
SEO Recommendations
For about 3 years our website was number one in Google.co.uk for our trades main keyphrase which resulted in excellent sales. About 12 months ago that position started to slide downwards and for that keyphrase we are now number 10. We are still at number's 1,2 and 3 for several other keyphrases but ones that result in fewer daily Google searches and resultant sales. I have always added unique content to the site but admit that my blog posts became less than daily over the past 12 months. However I am adding posts as often as I can now, of good length and of unique content. As well as tweaking all our online seo factors I'm trying to add good backlinks as often as possible. I wonder if anyone has been in a similar position and what they did to try and regain their previous position? Colin
Intermediate & Advanced SEO | | NileCruises0