Make a new page or more links to existing page for 2nd keyword?
-
We have a page optimized for 'blue widgets'. We rank in organic spot #3 or 4 for that (moves around from week to week). Fairly happy with that.
We have another derivative term 'blue widgets small' (example, but it's same format: <original phrase="">+ <single word="">) where we currently rank #6 organic in Google when people search on the 3 word phrase.</single></original>
We'd like to rank higher than #6 for the 3 word phrase. Should we:
(1) Build a bunch of links with anchor text equal to the 3 word phrase and point to the existing page (which is optimized on-page for the first 2 of the 3 words)
or
(2) Make a new page optimized for the 3 word phrase and then start building links to it with anchor text equal to the 3 words (and non-cannibalizing variants of the 3 words)?
The 2 word phrase is pretty competitive and it has taken us months to get that page to be #3 or 4 organic for that phrase. The 3 word phrase is much less competitive and we don't think it would take that long to make a dedicated page rank higher than #6 for the 3 words.
Suggestions? Thanks.
-
Mike - thanks for clarifying it a little more. At this point I would turn to data for my decision rather than theory.
Check your web analytics package and see how many people are searching for the phrase "blue widgets small." Double check again to see how many actually drive revenue. Do they convert better than "blue widgets" searchers? How's their engagement rate? Etc.
I am confident once you find the answer to that it'll help you make your decision on whether or not you should create a new page and allocate link building resources to it.
-
'blue widgets' ranks #3
'blue widgets small' ranks #6 (for the same page)
But 'blue widgets small' is a better description of what we're offering and I think we could rank #1 or #2 if we made a dedicated page for it. However, it's more of a long-tail phrase because it gets 1/10th the number of global monthly searches compared to the broader phrase 'blue widgets'
I was thinking of making a dedicated 'blue widgets small' page as a landing page to describe how we offer 'blue widgets small', and then have that page point to the 'blue widgets' page to show how our product offers a broader solution (we do 'small' but we also do other types of 'blue widgets').
Really appreciate your help and thoughts...
-
What is the ranking URL for "blue widgets small"? Is it the same as "blue widgets"? If so then I would go with option #1 and include some of your product modifiers on the ranking page. A benefit to this link building approach is it varies up your link profile with partial-match anchor text and can help boost your rankings for the competitive 2-word phrase.
On the other hand, how different is "blue widgets small" from "blue widgets"? Would it create enough value for the user to divert their attention to another page? If you answered yes then I would go with option #2. Just remember to internal link from the "blue widgets" page!
-
I can only give an opinion of cause.
but I would go with (1)
But i would try to get the 3 word term in the page at least once.
As you say, its not that compeditive it should do the trick.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is it better to develop a good keyword I found on a new page on an established website or make a new site?
So I found a keyword that I want to go after, it gets over 30k searches a month, has a 100% CTR and has a difficulty of 42. Now my question is would it be better to build a page on our already established site (DA of 46) since the site and keyword are both related. Or would it be better to get a domain of that keyword and build a small site about it? The .com is taken but I could get a .co or .us just not sure if its worth making a new site or if I should just build a page on my current site about it.
Link Building | | americancasinoguide0 -
Backlinks vs External Links vs Referral Links vs Outbound links
Hello all, I was just wondering if you could explain the difference between all the links above? I'm confused as they all seem to be the same or similar and I would just like to clearly know what distinguishes them from eachother. Thanks for your help, Jayne
Link Building | | NCOREGSEO0 -
Links from sites with iffy link profiles?
So the site http://www.cadenas.de/ appears to have good decent scores from the various Moz ranks, but when I check out the site in OSE there are a lot of really sketchy links that jump out, online pharmacy/drug type links. I should also add that the negative links are seemingly going to a weird blog deep in the site and only appear when I select all links to the root domain in OSE. Everything about the site appears very legitimate except for the link profile which has me nervous. Would you guys pursue a link from this site?
Link Building | | CJ50 -
Can I 301 re-direct a page to regain the authority from a penguin penalized page
I built way too many anchor text links to an internal page and was penalized for the associated keyword. However, I do rank on that page for less significant keywords that I didn't build anchor text links for, though not super high. Subsequently, I've found that the sites that rank highly for the keyword that I was looking to rank for are high domain authority with almost no links built to those pages. Can I 301 re-direct that URL to my homepage, where I'm not trying to rank for that term, to make use of that authority of the links I've built to that page and start over on the page that I was hit by penguin on? This appears to make sense to me as my pages that have been hit are specifically for the terms that I have gone overboard on anchor text links. Terms that I haven't built too many anchor text links to still rank on those pages.
Link Building | | dusty79690 -
Why aren't links to my site from YouTube showing up in my link reports?
Our company is paying for a service to create hundreds of videos/month for us with links back to our primary domain. If I go to YouTube I see the videos with the links, but YouTube does not show in my link reports. Why not?
Link Building | | jtroia0 -
Header and Footer Links on Home and other catelog pages of site
Hello, in our site www.mycarhelpline.com - we have just reworked on header and footer links. Have removed lost of unncessary footer links. However, the header links on extreme top right side has some links like - login, register, about us, partner with us etc. Is is that google will give importance to these links and i rather should move them to footer links of page and should move the most important anchor links on the top header. Pl suggest
Link Building | | Modi0 -
Making deep links to your page on BBB or DMOZ - Effective or waste of time?
Hi, Has anyone tried making links to a deep links to a page on an external site (like dmoz or the bbb) which has a link to your website? Of course, you might wonder "it depends on the type of link" you make to this larger site. Let's say it's a link (without no-follow) on a forum or blog comment - low-quality but on a decent site. Anyone think this may have some benefit to increase the chance / rate that your own link from another site will be indexed more and provide more benefit? A dmoz link is great, but it's on the backpages because it's a huge site, opensiteexplorer hardly indexes dmoz links. Regards,
Link Building | | qlkasdjfw
Valters0 -
Panda Update: Isn't a link still a link?
I was doing some link building and some SEO's said that the Panda update affected many websites. I am going to use eZineArticles.com as my example. EzineArticles was affected by the Panda update and does not show up in the SERPs as much as before. But they still have doFollow Links coming from the articles I am submitting. QUESTION: Regardless if EzineArticles was affected by the Panda Update, isn't a "Follow Link" still a "Follow Link" OR am I completely wasting my time on this devalued website? Edit: Yes I know a PR 0 page is not as valuable as a PR 9 page. I am asking from the standpoint of the affected Panda Update domains overall.
Link Building | | Francisco_Meza0