Dynamic Links vs Static Links
-
There are under 100 pages that we are trying to rank for and we'd like to flatten our site architecture to give them more link juice. One of the methods that is currently in place now is a widget that dynamically links to these pages based on page popularity...the list of links could change day to day.
We are thinking of redesigning the page to become more static, as we believe it's better for link juice to flow to those pages reliably than dynamically. Before we do so, we need a second opinion.
-
Agreeing with the previous post adn in addition:
If you have dynamic links yor targeted pages get a different PR and anchor text value that can cause a fluctuation in your rankings that can be quite emberrasing i think. If you choose static links you can justify the targetted pages, forward value to those pages that really need them, and you can place your links in the beginning of the text fields so that they forward more pagerank than links in the bottom. I would choose static as I would like to alays kno hich page I am proposing, how and where I am proposing it. In addition to these technical Factors you have a better chance of guiding visitors through related material on your site.
Cheers
-
Hi there Gemma.
I'm sure that if you decide to go dynamic, then your website is changing daily with plenty of fresh new content. Be sure that if you go with this option, to ensure that your sitemap uploaded to GWT reflects the frequency of updates to each page; otherwise you completely lose the SE's and any effort done.
On the flip side, if you choose to go with static (which I would probably strongly recommend), then you won't have to worry about any new links automatically generated to be broken (as may and will happen in a dynamic environment), plus you get to take full control of what you wan to name the page (content-related obviously).
These are just my two cents since we also play with them from time to time. I like the dynamic, but it can be time-consuming even if you do streamline it to less than 100 pages, but static lets you know you're ranking well if you're constantly targeting site specific keywords...
Best of luck and Happy Turkey Day!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Which links to disavow?
I've got a new client that just fired their former SEO company, which was building spammy links like crazy! Using GSC and Majestic, I've identified 341 linking domains. I'm only a quarter of the way through the list, but it is clear that the overwhelming majority are from directories, article directories and comment spam. So far less than 20% are definitely links I want to keep. At what point do I keep directory links? I see one with a DA of 61 and a Moz spam score of 0. I realize this is a judgement call that will vary, but I'd love to hear some folks give DA and spam numbers. FWIW, the client's DA is 37.
Intermediate & Advanced SEO | | rich.owings0 -
Spam Links? -115 Domains Sharing the Same IP Address, to Remove or Not Remove Links
Out of 250 domains that link to my site about 115 are from low quality directories that are published by the same company and hosted on the same ip address. Examples of these directories are: -www.keydirectory.net -www.linkwind.com -www.sitepassage.com -www.ubdaily.com -www.linkyard.org A recent site audit from a reputable SEO firm identified 125 toxic links. I assume these are those toxic links. They also identified about another 80 suspicious domains linking to my site. They audit concluded that my site is suffering a partial Penguin penalty due to low quality links. My question is whether it is safe to remove these 125 links from the low quality directories. I am concerned that removing this quantity of links all at once will cause a drop in ranking because the link profile will be thin with only about 125 domains remaining that point to the site. Granted those 125 domains should be of somewhat better quality. I am playing with fire by having these removed. I URGENTLY NEED ADVICE AS THE WEBMASTER HAS INITIATED STEPS TO REMOVE THE 125 LINKS. Thanks everyone!!! Alan
Intermediate & Advanced SEO | | Kingalan10 -
301 vs 302
We recently launched a redesign and I noticed from running a crawl using Screaming Frog SEO that our redirects are all being seen as 302. I know 302 is a temporary redirect, but does this hurt SEO rankings when all our redirects are being seen as 302s instead of 301s? Also, the way I implemented the redirects was by using the IIS Manager Tool. Is it possible that our IIS Manager Tool is not configured properly and instead of adding the redirect as 301, it is inserting it into the rewrite file as 302s?
Intermediate & Advanced SEO | | rexjoec0 -
Are Links from Homepage safe?
I have the option of getting a link from 2 websites home pages. My site is a financial service website. I want to know if it is safe to do so. The first site is a hotel site, so their content has no relation to my site And the second is a Google News website about finances They have offered me a section in the sidebar to have a sentence or 2 about my site with a link. Can you tell me would these be safe to get? I don't want to be hit by any penalty
Intermediate & Advanced SEO | | JohnPeters0 -
What is the optimal link profile?
I am doing a variety of SEO link building techniques. I am doing: guest blog posts article submissions directories bookmarks web2.0 properties link acquisition I don't expect much from the article submissions, web 2.0, and directories, so I am using these methods for the long tail and less competitive keywords. Is this a good idea? When we talk about a link profile, is it per page or for the whole site? Does it matter if you have a more diverse link profile for a single page or does it have to be diverse for the whole site? Appreciate any informed comments!
Intermediate & Advanced SEO | | inhouseseo0 -
SEO vs 301
I have a website about "Download of games" and im planning open one about "games online" i know that "games online" its super hard to get good ranks, soo im thinking and do a 301 from my website of "download games" to my new website, do you think that is a good strategy ?
Intermediate & Advanced SEO | | nafera21 -
Link equity of ifram
If I link an iframe to pull its content - does that count as inbound link for the iframed content? Am I passing linklove to that page? I am on x.com and have an iframe pull content from z.com. Does this give linklove from x to z.com? (I am NOT asking if the z context is indexed in x, although I am weary to follow the most frequent statement that they do not. Google states that they will try to pull the content from the iframe, but don't guarantee it.)
Intermediate & Advanced SEO | | andreas.wpv0 -
Duplicate content - canonical vs link to original and Flash duplication
Here's the situation for the website in question: The company produces printed publications which go online as a page turning Flash version, and as a separate HTML version. To complicate matters, some of the articles from the publications get added to a separate news section of the website. We want to promote the news section of the site over the publications section. If we were to forget the Flash version completely, would you: a) add a canonical in the publication version pointing to the version in the news section? b) add a link in the footer of the publication version pointing to the version in the news section? c) both of the above? d) something else? What if we add the Flash version into the mix? As Flash still isn't as crawlable as HTML should we noindex them? Is HTML content duplicated in Flash as big an issue as HTML to HTML duplication?
Intermediate & Advanced SEO | | Alex-Harford0