Shopping comparison site referral traffic growth
-
Over the last 12 months we have been working with affiliates and seen excellent traffic and revenue growth from this channel (golf market). Over the same period we have seen a massive (60%) drop in organic traffic and 40% drop in organic revenue. Our rankings are comparable to last year. However we are seeing growth in Googlebase traffic and direct traffic
Is it the case that consumers are using comparison sites more that organic search queries. Is there any evidence to support this view if true? Having content on affiliate sites, could it be harming us organically (but as I say or rankings are comparable to last year - maybe a little worse since Panda updates).
Confused? I am...
-
Well if your maintaining the same keyword positions but seeing less traffic it could be less search this year, changes to your meta descriptions which have messed your CTR up, ppc ads for those terms more competitive therefore better offers in the ads (discount codes etc).
Can you say one of the keywords you are ranking for which has not moved but you have seen a decrease in traffic for?
If an affiliate gets crawled more often then you, you might find when you add new products or content which is inside of your datafeed (networks pull this every 24 hours) and the affiliate does say a cron job on your feed every couple hours they could have your content picked up before you.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Person using expired domain and its links to drive traffic
Hi, I know about people using expired domains to drive juice to their primary site but what about people using AN expired domain as their primary site (totally changing that site into a trashy affiliate-marketing vehicle)? The site I'm looking at is thegunzone.com. It has, according to Semrush, almost 38K links. It used to be a legit 17-year-old firearms hobby site, and this is what it originally looked like: http://web.archive.org/web/20120213184627/http://thegunzone.com:80/ Here is its last page before it closed and the domain purchased by the affiliate marketer: http://web.archive.org/web/20170315084035/http://www.thegunzone.com/ It closed around February of 2017, and some affiliate marketer bought it and all its backlinks. However, all those backlinks, which were previously to various articles, are now directed back to those articles (which don't exist anymore) but the homepage, including Wikipedia links. Here's an example: https://en.wikipedia.org/wiki/Polygonal_rifling At the bottom, in the 7th Reference, there's a link to an article called " "Learning About Shooting . . ." but if you click on the original link, it just goes to thegunzone.com homepage. Again, the site's totally different. And there are just thousands of such backlinks to former articles that don't exist anymore but are redirected to this schlocky site's homepage (and it's passing its juice through too). My question is this: this cannot be kosher with Google backlinking policies, right? Is this prevalent on the internet? Why hasn't thegunzone.com been found out and its rankings penalized yet? And how do I report him? I see tons of other sites using this basic strategy too on search results with various hunting keywords. (Disclosure: I do own a hunting/firearms blog, but I don't do any backlinking at all.) Any help would be sincerely appreciated.
Affiliate Marketing | | HandyWoman1 -
I'm routating keywords to find my website and to get better ranking; I know i want to use the most keywords that are prevelant in my site; iss that the only keywords I want to use for ranking purposes; if not what keywords were do i find them?
I want better page ranking for my website; keywords that work and backlinks;
Affiliate Marketing | | prostene13590 -
KWs for review site: target *product* or *product review*?
Hi there,
Affiliate Marketing | | Ltsmz
Goal: increase organic targeted buyers traffic on a review site.
What I'm working on now: page optimization According to Google's Keyword Tool usually the keyword Product has 50x searches than Product Review. If you haven't tried it before you don't know how weird it sounds inserting too many times the keyword Product Review inside an actual review. Given that my goal is to increase organic targeted buyers traffic on a review site. My questions are: Do you target product or product review? If you target product review does it make any difference if I insert the keyword product review in sidebar, menu, footer, breadcrumbs instead than in the actual body of the review? What is best? Body or surrounding? Getting back-links on a blog is fairly easy. Anybody has any suggestion on how to get targeted backlinks for a review affiliate site or in general how to increase the organic targeted buyers traffic? Thank youD.0 -
Affiliate site
I have a client I am doing SEO work for. He sells a system that helps people win at video keno. He sells a system for like $200 that shows people step by step how to play and win. Its a good site and he has a ton of verified winnings. My point in saying that, its not a fly-by-night system he wrote in his basement. I know - gambling, not easy for SEO. I don't know why I didn't think of this sooner. Wouldn't this potentially be perfect for affiliate marketing? He offers a good commission to whoever sends him traffic if they buy. If anybody could direct me to a resource or two that is reputable and would handle as much of the set up and management of this I would be very grateful! Thank you! Matthew
Affiliate Marketing | | Mrupp440 -
Looking for a nice way to add an amazon affiliate store to my site
We are often asked what our favorite toys, books, resources, etc, are and I want to make a page(s) with our top resources that is a nice clean amazon affiliate store. Are there are good resources anyone knows of to do this? (I'm using a wordpress blog by the way....perhaps there is a plug in?) Thanks.
Affiliate Marketing | | NoahsDad0 -
How do the engines look at pages populated using content from an affiliate site?
We are building out a section of our site using an affiliate partnership in the travel space. How would you suggest organizing the content so we do not get penalized for duplicate content? Do you suggest not suing the content at all?
Affiliate Marketing | | TSDigital0 -
Hosting a Niche Directory on your Site
I'm keen to hear feedback from anyone who has installed a directory onto their e-commerce site. By directory, I mean that - subject to human review and possibly a small fee - a relevant site owner in my niche can create a listing that is effectively a page on my site where they control the main content, links & images.
Affiliate Marketing | | jdeb
People using our site would enter the directory section from our resources / advice top level category and browse the index of the directory to reach a listed site's dedicated page. The idea for it came up when we were discussing ways to get more backlinks. Offering people a whole page directory listing seems like a good way of negotiating a link in return that isn't just from the other site's link page. I'm looking for everyone's stories on this: your reasons for doing it, how you went about it and the tools you used and what your results where, in particular: was it worth it? We aren't thinking about starting a new site for the directory, it would be added onto our main site (which is old and has good PR etc etc). However, it would still be good to hear from both sides of the fence on that issue. Over to you. J0