Subdomain vs subdomain with ccTLD
-
Hi,
We are about to launch a subdomain and I am not sure about which subdomain will benefit us the most:
Before I continue I must point out that unfortunately subfolders are not an option (sorry, hard to explain).
Things to consider:
- Brand.com is a global site with very high domain authority, DA = 95+
- Brand.co.uk has no content and simply redirects to brand.com
- Our product is hotels so local search is important and the local (national) market accounts for a good majority of the market.
According to the following post if we were to go for location.brand.com we would benefit from ‘some’ amount of inherited domain authority but would loose out on Geo target bonus. If we went for location.brand.co.uk we would benefit significantly from Geo target bonus but would loose out completely on inherited domain authority
http://www.seomoz.org/ugc/folders-vs-subdomains-vs-cctld-in-international-seo-an-overview
I was more inclined to go for location.brand.co.uk as our SEO agency advised that we will not benefit from the domain authority as we will be considered a new domain. However, after looking into it further I am finding it hard to decide because if we could capitalize on brand.com and inheriting part of its domain authority then it could help our seo efforts significantly.
Thanks!!
-
Hi Alan,
Thanks for your response and a very valid point. Duplicate content wont be a big issue as brand.com is very light on content for each location so the sub domain will have a lot of new content (and some re-written content).
Good tip on the regional data. Will make sure we implement this.
-
If you go with brand.co.uk, you do not have to worry about duplicate content, google allows for simullar sites that are in different tlds. but i would make sure thet you have the correct regional data like date formats, currency and that sort of thing.
Maybe that is the clincher
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
CcTLD vs subfolder for international SEO
In what situations is subfolder better than ccTLD, and vice versa.
International SEO | | MedicalSEOMarketing1 -
Subdomains or subfolders for language specific sites?
We're launching an .org.hk site with English and Traditional Chinese variants. As the local population speaks both languages we would prefer not to have separate domains and are deciding between subdomains and subfolders. We're aware of the reasons behind generally preferring folders, but many people, including moz.com, suggest preferring subfolders to subdomains with the notable exception of language-specific sites. Does this mean subdomains should be preferred for language specific sites, or just that they are okay? I can't find any rationale to this other than administrative simplification (e.g. easier to set up different analytics / hosting), which in our case is not an issue. Can anyone point me in the right direction?
International SEO | | SOS_Children0 -
Multi country targeting for listing site, ccTLD, sub domain or .com/folder?
Hi I know this has been covered in a few questions but seen nothing recent that may take into account changes google may have applied. We would like to target multiple english speaking counties with a new project and I'm a little unsure as to whether ccTLD, subdomain or subfolders are the best way to publish country specific information. Can anyone shed some light on this?
International SEO | | Mulith0 -
SEO international - ccTLD or Subdirectories / Hosting on 1 server (IP) in Netherlands
Hi All, I do mingle me in discussion if it's better to have an Ecommerce site of a Brand X on seperate ccTLD's (Brand.nl / Brand.de / Brand.com or use subdirectories (brand.com/nl, brand.com/de, brand.com/fr etc. I see a lot of comments on this, but i am missing one (maybe) essential part. We are using Magento with multi ccTLD support. BUT the environment is hosted in the Netherlands. Will we be "penalized" on hosting in NL when using www.brand.DE or other countries? Or is it MUCH better to host those ccTLD in country of Origin? Because if it is, maybe we can better use subdirs because then we can use our builded authority of the root domain. Hope someone have an answer on this one! Thanks! Jeroen
International SEO | | RetailClicks0 -
International Hub site: .uk vs domain vs subdomain
Financial company with 2 sites: 1- Mybrand.com for the US market.
International SEO | | FXDD
2- global.mybrand.com is the hub for international with selection for 10 languages: drop-down allows selecting between mybrand.jp, mybrand.fr, etc Now we have the opportunity to redesign the site from zero and I am exploring to get rid of the subdomain for the global site What would be your preference to use as the international hub? a) mybrand.co.uk: I have to use lawyers to get the URL from squatter b) mybrandGlobal.com : URL easy to get, and can be geo targeted using google webmaster tools. Cons: It might not rank as well as .co.uk in the UK, which is our biggest market c) global.mybrand.com-- pros: keep using it because it is aged and has some authority. Google might now see subdomains as part of TLD, thus making it a valid way to separate international from US .. Cons: SEO best practices advice to avoid subdomains because it might not pass full link value across domains. There is not really different content the subdomain, it is just the hub for international Thanks in advance for the help0 -
Google US vs Google UK
I could have posted this somewhere else, but I cannot find it. So, I have keywords that rank well in Google US and many that do well in Google UK too. I thought all of my keywords ranking well in the US would also rank well the UK. I have figured out today that it is not the case. Why would I rank in the top 3 in the US and not even show up in the top 50 in the UK? It is very strange. Thanks for your help! I am not super new to SEO or web business. I have had a very good company that has been ranking well since 2004.
International SEO | | journeybeyondtravel0 -
Does it matter whether you use /en vs /uk
I have a global site targeting many countries including the UK which is the only English language site. Does it matter whether I use /en or /uk for the UK sub-folder? If I already have /en in place, but my Google UK listings are struggling, will it benefit me to switch to /uk? I honestly don't think it matters too much, but given the choice would've gone for the /uk I'm trying to weigh up whether it is worth the effort of changing it.
International SEO | | Red_Mud_Rookie0 -
Internationally targetted subdomains and Duplicate content
A client has a site they'd like to translated into French, not for the french market but for french speaking countries. My research tells me the best way to implement this for this particular client is to create subfolders for each country. For ease of implementation I’ve decided against ccTLD’s and Sub Domains. So for example… I'll create www.website.com/mr/ for Mauritania and in GWT set this to target Mauritania. Excellent so far. But then I need to build another sub folder for Morocco. I'll then create www.website.com/ma/ for Morocco and in GWT set this to target Morocco. Now the content on these two sub folders will be exactly the same and I’m thinking about doing this for all French speaking African countries. It would be nice to use www.website.com/fr/ but in GWT you can only set one Target country. Duplicate content issues arise and my fear of perturbing the almighty Google becomes a possibility. My research indicates that I should simply canonical back to the page I want indexed. But I want them both to be indexed surely!? I therefore decided to share my situation with my fellow SEO’s to see if I’m being stupid or missing something simple both a distinct possibility!
International SEO | | eazytiger0
