SEO strategy recommendations?
-
Hi
My website http://www.harrisbassett.co.uk is now ranking on the 1st page of Bing and Google for phrases such as Chartered Accountant Swansea and Tax Planners Swansea
But the phrase 'accountants swansea' is still performing poorly - as it is near the bottom of the second page?
Would I be better placing more accountant swansea phrases on the homepage of the site or would this have an adverse effect on the current 'Chartered Accountants Swansea' ranking as would this be classed as keyword cannabilisation?
So would it be better to further optimise http://www.harrisbassett.co.uk/accounting.htm and include the phrases Accountants Swansea and Auditors Swansea or would this act against the homepage?
Sorry for the questions I am just looking for the best route forward to further boost the ranking on additional terms as the majority of the 1st page listings seem to weak?
-
What about link building I have been using opensiteexplorer to see what the sites in the top10 results for my targetted search phrase of 'accountants swansea' are listed on and have submitted to some of these directories although not the paid ones which many seem to have done
.But so far I have only built links coming in to the homepage, should I also look and building links to this internal page also with the link anchor if possible being 'accountants swansea'?
Along with directories I would be interested in hearing experts views on link building opportunities for a local accountant - creating widgets etc would not be viable as we dont have the resources to build such tools, articles again would be limited mainly to to time and resourcing constraints.
Any other suggestions that would give the strategy the edge over the current top 10, many of which I am at a loss to explain how they are currently above me in the results - so again if any one can enlighten me I would be very interested in your thoughts
-
Hi again,
If those are your selected targeted keywords, then yes, that seems like a great structure for a title:
Accountants Swansea | Auditors Swansea or even better for the user experience/search snippet, Accountants & Auditors in Swansea
though minus the 'Harris Bassett Accountants' at the end, it's unnecessary (though opinion differs on that).
Having the company name at the end of each Title is a waste of space in my general opinion, only need them on pages like the Homepage, the About page and Contact page, unless Branding really is a concern across the site. This is because Harriss Bassett is in your domain name, I'd suggest either making use of those extra spare characters in the Title for additional keywords, or leaving it shorter to really focus on the primary keywords
By changing the URLs to include the word Swansea, you really would be just targeting Swansea. If this is fine for the foreseeable future then go for it, just be sure to correctly implement 301 Redirects on the current URL(s) to the new ones and request that your valuable links be changed to point to the new URLs so that none of that link juice is lost through the redirects.
So long as your Contact page has a local Swansea address and landline telephone number, and the word Swansea is in the title of appropriate pages, then it's unlikely you'd need to change the URLs to include 'Swansea', the fewer changes the better, usually.
I'd suggest making sure that your keyword research is spot-on for you and focus on including those keywords in prominent places in your main page copy, without over-doing it.
Regards
Simon
-
Hi Simon
So on the re-focusing of http://www.harrisbassett.co.uk/accounting.htm would the best approach be - have a title of
Accountants Swansea | Auditors Swansea - Harris Bassett Accountants
And then in the copy of the page include around 5 instances of 'accountants swansea' and 'auditors swansea' within the web copy and alt tags. Is it worth re-writing the URL to accountants-auditors-swansea.html ?
If this approach is ok is there anything else that would also help with the strategy?
-
Hi there
A good question. It seems that you already know the right way forwards; your second option of re-focusing the page http://www.harrisbassett.co.uk/accounting.htm seems like the better option to go for.
Trying to get one page (such as the homepage in the case of your question) to rank for too many terms risks turning that page into a Frankenpage. To explain what that is, check out a fab White Board Friday video here on SEOmoz, entitled "Mapping Keywords to Content for Maximum Impact"
Hope that helps,
Regards
Simon
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Change of URL + SEO Impact
We recently changed the URLs from our site http://www.website.com (old)
On-Page Optimization | | ederdesign
https://website.com/us/en/ (new) Our ranking is plummeting every since and I wonder if the new URL had something to do with it. Do you know if that change, could have impacted the ranking?0 -
SEO and auto login with redirect
Hi, we have a site where user we know (cookie-based) is automatic redirected to private internal page. Unknown guests are staying on the page google search sent them. The redirect is done with a 302 to the private page. When I examine organic search and landing pages in analytics I see that more than 50% of the landing pages are private pages (inaccessible for the google-bot). This is because analytics does not register the redirecting page, just the target page. Is this harmful to SEO that so many users are redirected to other pages, or is this data not available to google-bot. The google bots is not redirect since they do not have the correct credentials. Do chrome or analytics send such data back to Google search? Is better to manipulate analytics page track call to use the address of the redirecting page? Or maybe skip to redirect, and just render the private content on the orginal page?
On-Page Optimization | | Morten.Berg0 -
Recommend platform for fashion/bridal store
We currently use Bigcommerce, can anyone recommend a good platform for a bridal fashion store. We use a lot of pictures and banners. Also looking for a platform that allows for good SEO We are looking for an updated look particularly with a responsive format for mobile phones and ipads.
On-Page Optimization | | CostumeD0 -
Q& A section - SEO perspective
We have a software in our website where customers can ask questions and it will send questions to people who already bought it to get answers. The answers are there in each item page. So each item page has item description , reviews, and Q&A sections. We get lot of questions and answers and software is great but we don't know if it really is helping us for the huge price we are paying them. In an SEO perspective will it help due to content or will it dilute main keywords due to the Q&A content? Thanks RB
On-Page Optimization | | rbai2 -
Home Page SEO and city specific targeting?
From What I have read you should target one keyword for each page on your site with the exception of the home page. Is this correct? If the most searched keywords for a Dentist in the area are Dentist "city name"
On-Page Optimization | | scott315
Cosmetic Dentist "city name"
Family Dentist "city name" Should you try and add content on the home page with h1 tags of each of these? If so then what about the page title/url Also if you are targeting keyword Dentist "city name" but like 4 different cities, should you have a separate page for each of this cities and then if so would that not be duplicate content with the exception of city name? Thanks1 -
SEO Ecommerce Consulting Firm
We are currently designing and developing our new ecommerce website. Due to the complexity involving in duplicate contents as well as the structure of ecommerce websites, we are looking for a firm who can help us on this. We have a team of 15 people here developing our site and need guidance for URL structure and general flow of the website (Site optimization) that is SEO friendly. This would enable us to build links effectively. Anyone can recommend us some strategic consulting firm for this work? We have seen moz recommended lists and still waiting for their reply. Thanks
On-Page Optimization | | WayneRooney0 -
What do you think about Alexa SEO audit?
I wonder if somebody had an experience with alexa's audit. What kind of information they provide? Is it completely useless?
On-Page Optimization | | DiamondJewelryEmpire0