Page Rank Decline in Webmaster Tools
-
Hello Forum,
My team and I just got through completely redoing an eCommerce website for a yoga company and I noticed that in Google Webmaster Tools our site's average daily position changed from ~25 to ~40 in the last 5-6 days (during this time period we submitted our sitemap).
I exported the Webmaster Tools results and found a high number of new keywords (which weren't there pre-launch) related to yoga. However, these keywords are not related to the products we sell. Several of these keywords have positions of 240 or higher and are skewing our avg page rank.
These terms include words like "cricket logo," "animal yoga," "dog pose," "cat yoga," We did move our blog into our domain name now and there are some articles related to animal poses.
Any thoughts as to what may be going on?
Thanks!
-
Frequently after relaunching a site, Google will decrease your rankings for a short period (several weeks) while they crawl the new content and establish trust with your new site / content. To figure out what's going on with the unrelated keywords, look to your analytics package to determine what landing page those keywords are hitting. If it's the blog posts, its probably the long tail effect of content in the post.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Bing Webmaster Tools data discrepency on traffic
Hi, For a given time period in Bing Webmaster Tools it says that combined clicks from Bing and Yahoo organic search are about 4,700 total, for the same time period in Google Analytics, combining sessions for Bing and Yahoo Organic comes out to about 8,900 total. Has anyone else experienced this discrepancy? Is this common? How can I get 8900 visits from 4700 clicks?
Reporting & Analytics | | IrvCo_Interactive0 -
Google Webmaster indicates robots.text access error
Seems that Google has not been crawling due to an access issue with our robots.txt
Reporting & Analytics | | jmueller0823
Late 2013 we migrated to a new host, WPEngine, so things might have changed, however this issue appears to be recent. A quick test shows I can access the file. This is the Google Webmaster Tool message: http://www.growth trac dot com/: Googlebot can't access your site January 17, 2014 Over the last 24 hours, Googlebot encountered 62 errors while attempting to access your robots.txt. To ensure that we didn't crawl any pages listed in that file, we postponed our crawl. Your site's overall robots.txt error rate is 8.8% Note the above message says 'over the last 24 hours', however the date is Jan-17 This is the response from our host:
Thanks for contacting WP Engine support! I looked into the suggestions listed below and it doesn't appear that these scenarios are the cause of the errors. I looked into the server logs and I was only able to find 200 server responses on the /robots.txt. Secondly I made sure that the server wasn't over loaded. The last suggestion doesn't apply to your setup on WP Engine. We do not have any leads as to why the errors occurred. If you have any other questions or concerns, please feel free to reach out to us. Google is crawling the site-- should I be concerned? If so, is there a way to remedy this? By the way, our robots file is very lean, only a few lines, not a big deal. Thanks!0 -
Sudden dramatic drop in "some but not all" keyphrase rankings for client, 3 weeks ago
I noticed recently that 4 of my keyphrases which ranked on page one, and were climbing 3 weeks ago, have suddenly dropped to > 50. What could have happened? I did find an issue with my sitemap (yoast generated), but why would that suddenly change? And even more importantly, how do I fix it?
Reporting & Analytics | | chill9860 -
My rankings report dates from 10 june. How is that possible since it is supposed to happen every week ?
My last rankings report dates from 10 june. How is that possible since it is supposed to happen every week ?
Reporting & Analytics | | suntrails0 -
Local site rankings have dropped off first page but Universal went up.
My site was performing first page locally on 6 of 20 keywords, and universally on 3 of 20 keywords. We started a link building campaign and optimization about 3 weeks ago. When I looked at the rankings today I was happy to see that 16 of 20 keywords were in the top 20 rankings universally, but not happy to see that only 1 of the 25 words were ranking locally now. I lost my local ranking on 5 very important keywords. I realize that you can not rank first page for both local and organic but its as if I traded my first page local ranking for a universal ranking that appears lower on the page. Maybe someone could point me in the right direction.
Reporting & Analytics | | whmgatx0 -
Is the meta description available on the On Page Optimization Report even if its currently being optimized?
Currently, description is only available if the element is not being optimized (i.e. character count is off/keyword isn't included in the description)
Reporting & Analytics | | Jerome670 -
Why Webmasters Tools verification meta tags change??
Why do these keep changing for sites that I have verfied over and over and over and over? About a month goes by and the meta code has changed and the site is unverified again. Seems like a trick to force you into logging into Webmaster Tools all the time. What gives???
Reporting & Analytics | | 2CDevGroup0 -
Interpreting Keyword Difficulty Tool results
I have been running various reports using the Keyword Difficulty tool. The columns are color coded - are there one set of signals that are more important than others? I am trying to analylze why we are ranking where we are and where our competitors are weak enough to overcome in a short term. I cannot seem to find a formula for the top indicatators for moving up in ranking. One of my sites in ranking number 5 but is neck and neck with the number one site for results. The other site is number 6 for the same term but has virtually no strength in the data like links, mozrank, trust, Social, etc...The sites 7-10 are much stronger on data. Maybe since they are from the same C block that helps? Any advice or experience would be helpful.
Reporting & Analytics | | devonkrusich0