New bookingsengine url, what would you do?
-
A client of mine is introducing a new and improved bookingsengine. They're launching it on a different url than the existing one. The existing one needs to stay online a little bit longer for affiliate purposes.
The old engine url has a sitelink in the SERPS and ranks well on a few terms.
I'm wondering what you would do in this case? They want the new url to rank as quickly as possible also as sitelink of course.
Any help greatly appreciated. I have some thoughts of my own of course...
But to keep the discussion as wide as possible... I'll wait a bit to add m thoughts.
-
Thanks
And would you suggest removing the old sitelink to make room for the new domain? How could we speed up the process of getting the sitelink up for the new domain?
-
This really depends on the difficulty of your keywords. If the market is very competitive, then don't expect to rank in the top three very quickly with a brand new domain (it can be done, but it would take a lot of planning with link bait, and amazing execution of social media). However, if you are in a relatively easy vertical, you could end up ranking twice in the same search (bonus!).
I would suggest:
Using the old domain
301'ing, or reusing any highly linked pages
submitting a new sitemap
Gaining a bunch of links to urge re-crawling
Having a sit down with the client before to explain possible short term ranking drops (Which sucks! They don't want to understand why)
Not checking the rankings every 30 minutes if drops occur.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Having country in page url, good idea or bad idea?
Lets say i sell louisville hockey sticks if i have a page url as louisville-hockey-sticks-canada is this better than louisville-hockey-sticks I have a .CA domain
On-Page Optimization | | garmatinc0 -
How defined does the anchor text need to be for a domain url?
Ok, I'm looking to clean up my domain with irrelevant Anchor text linking to specific URL's. Whether, it's my root domain or a particular product URL. I'm finding a wide variety of terms (anchor text) pointing to my homepage, category and finally my product pages. Example, the Anchor text "Paragon Print Systems" is pointing to my homepage "barcodefactory.com" does this hurt my homepage enough to either have the link/anchor text removed from linking to my homepage? thanks much!, Warren
On-Page Optimization | | Warren.W0 -
Rel=canonical vs noindex/follow - tabs with individual URLs
Hi everyone I've got a situation that I haven't seen in quite this way before. I would like some advice on whether I should be rel=canonicalzing of noindexing/following a range of pages on a clients website. I've just started working on a website that creates individual URLs for tabs within each page which has resulted in several URLs being created for each listing: Example URLs: hotel-downtown-calgary hotel-downtown-calgary/gallery?tab hotel-downtown-calgary?tab hotel-downtown-calgary/map?tab hotel-downtown-calgary/facilities?tab hotel-downtown-calgary/reviews?tab hotel-downtown-calgary/in-the-area?tab Google has indexed over 1500 pages with the "?tab" parameter (there are 4380 page indexed for the site in total), and also seems to be indexing some of these pages without the "?tab" parameter i.e. ("hotel-downtown-calgary/reviews" instead of "hotel-downtown-calgary/reviews?tab") so the amount of potential duplication could be more. These tabbed pages are getting minimal traffic from organic search, so I've got no issues with taking them out of the index - the question is how. There are the issues I see: Each tab has the same title as the other tabs for each location, so lots of title duplication. Each individual tab doesn't have much content (although the content each tab has is unique). I would usually expect the tabs to be distinguished by the parameters only, not have unique URLs - if that was the case we wouldn't have a duplication issue. So the question is: rel=canonical or noindex/follow? I can see benefits of both. Looking forward to your thoughts!
On-Page Optimization | | Digitator0 -
Content with changing URL and duplicate content
Hi everyone, I have a question regarding content (user reviews), that are changing URL all the time. We get a lot of reviews from users that have been dining at our partner restaurants, which get posted on our site under (new) “reviews”. My worry however is that the URL for these reviews is changing all the time. The reason for this is that they start on page 1, and then get pushed down to page 2, and so on when new reviews come in. http://www.r2n.dk/restaurant-anmeldelser I’m guessing that this could cause for serious indexing problems? I can see in google that some reviews are indexed multiple times with different URLs, and some are not indexed at all. We further more have the specific reviews under each restaurant profile. I’m not sure if this could be considered duplicate content? Maybe we should tell google not to index the “new reviews section” by using robots.txt. We don’t get much traffic on these URLs anyways, and all reviews are still under each restaurant-profile. Or maybe the canonical tag can be used? I look forward to your input. Cheers, Christian
On-Page Optimization | | Christian_T2 -
What are the best practices for google indexing ajax response urls?
We just did a build to our site and our server erros went up to over 9,500. After looking into it, it seems like google is crawling the ajax urls and coming back with the errors. Here is one example http://www.rockymountainatvmc.com/productDetail.do?navType=type&vehicleId=1423&webTypeId=68&navTitle=Drive&webCatId=9&prodFamilyId=29660 If you know of any good articles on this please send them my way.
On-Page Optimization | | DoRM0 -
404 crawl errors with all url+domain
We have 187 crawl 404 errors. All urls on web make a 404 error that this http://www.domain.com/[.....]l/www.domain.com all errors added to the url, the url domain I put an example gestoriabarcelona.com/www.gestoriabarcelona.com
On-Page Optimization | | promonet
gestoriabarcelona.com/tarifas/www.gestoriabarcelona.com
gestoriabarcelona.com/category/noticias/page/7/www.gestoriabarcelona.com
gestoriabarcelona.com/2012/08/amortizacion-de-unaconstruccion/
www.gestoriabarcelona.com
[..] I don't know where can i find to solve errors Anyone can help me? Thanks0 -
0 urls indexed in GWT, many found with site: command
Hi, This is happening with a brand new site. We have created sitemaps and submitted them to Google Webmaster Tools. GWT says sitemaps are ok, "x" number of urls submitted, but no urls indexed. When I check in Google with site:domain.com I see that many of the urls are already indexed. Why this discrepancy between GWT and reality? Thanks for your time!
On-Page Optimization | | gerardoH0 -
Duplicate product urls
Our site automatically creates shorter urls for the products. There is a rel canonical tag in place, but webmaster tools shows these urls have duplicate title tags. Here is an example: http://www.colemanfurniture.com/holden-desk.htm http://www.colemanfurniture.com/writing-desks-secretary-desks/holden-desk.htm Should the longer url be redirected to the shorter one?
On-Page Optimization | | thappe0