Buying a SERPs competitor domain / site
-
For a specific term, we have the potential opportunity to purchase the domain (complete with site) that sits just above us in the Google search results... The domain has reasonable page authority of 49, domain authority of 38 with 168 linking root domains - 311 total links...
Would the most beneficial use of the domain be to retain the site content as is and incorporate a few relevant links back to our site or... 301 the entire domain?
-
Tough decision but if the price of the website is affordable I would purchase it. You have to remember it is important to analyze the site and do research but your other competitors may pick up underneath you too. If it is in your budget it maybe best to buy it and hold onto it.
-
A few years ago I purchased the #1 site for a competitive KW.... I ran the site for a couple of months before doing anything - just to get an understanding of the site and the people who visit.
-
Exactly, this in itself is a great answer.
My addition (covered by Goals above possibly) is to focus on the objectives of your business. Search kind of needs to come second here, would this potential purchase compliment your business objectives and goals!
Only you can really have an idea of the investment time & cost it may take to rank higher than your competitor for your chosen search terms. Compare this against the cost of the domain & site purchase to factor into your decision making.
-
This is a very complex question. Any answers given here will be guesses.
I am not trying to insult those who reply... just letting you know that you need a very in-depth study of many things including SERPs, products, goals, content, site strengths, site assets, and more.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best Topography for eCommerce Site Product Pages (flat nav/off the root OR in products subfolder) ?
Hi Im SEO'ing a Shopify site (new/not yet live) at the moment and all the products are in a 'Products' subfolder along the lines of: domain.com/products/blue-widgets/ etc I understand that many ecommerce SEO's these days go 'Flat Navigation' with all products 'off the root' rather than in a sub folder. Then they communicate product & categories/departmental relationships via breadcrumbs & other internal linking etc In the case of a platform like Shopfy is this a good idea or is it best to leave 'as is' and the 'Products' subfolder is a perfectly good place for the product pages ? All Best Dan
Technical SEO | | Dan-Lawrence0 -
Can you regain any SERPs / link juice of links that have 404'd?
We have a client whose 301 redirects disappeared and have been gone for about 6 months now. We are going to be putting the 301 redirects back in place. Will we be able to regain any of the previous SERPs or link juice from old links or is all lost? Thanks in advance!
Technical SEO | | SavvyPanda0 -
Multiple domains pointing to same site
Over the years, we have acquired a great number of variations of our domains, or industry-specific domains to protect our brand. Currently, the majority of those domains are parked at the registrars. Would we do any harm to our rankings if we pointed the dormant domains to our website (www.ellsworth.com)? If not, are there any recommendations as the best way to do this, or just point them to the same IP?
Technical SEO | | Ellsworth0 -
Best way to create a shareable dynamic infographic - Embed / Iframe / other?
Hi all, After searching around, there doesn't seem to be any clear agreement in the SEO community of the best way to implement a shareable dynamic infographic for other people to put into their site. i.e. That will pass credit for the links to the original site. Consider the following example for the web application that we are putting the finishing touches on: The underlying site has a number of content pages that we want to rank for. We have created a number of infogrpahics showing data overlayed on top of a google map. The data continuously changes and there are javascript files that have to load in order to achieve the interactivity. There is one infographic per page on our site and there is a link at the bottom of the infographic that deep links back to each specific page on our site. What is the ideal way to implement this infographic so that the maximum SEO value is passed back to our site through the links? In our development version we have copied the youtube approach implemented this as an iframe. e.g. <iframe height="360" width="640" src="http://www.tbd.com/embed/golf" frameborder="0"></iframe>. The link at the bottom of that then links to http://www.tbd.com/golf This is the same approach that Youtube uses, however I'm nervous that the value of the link wont pass from the sites that are using the infographic. Should we do this as an embed object instead, or some other method? Thanks in advance for your help. James
Technical SEO | | jtriggs0 -
To 301 redirect or not to 301 redirect? duplicate content problem www.domain.com and www.domain.com/en/
Hello, If your website is getting flagged for duplicate content from your main domain www.domain.com and your multilingual english domain www.domain.com/en/ is it wise to 301 redirect the english multilingual website to the main site? Please advise. We've recently installed the joomish component to one of our joomla websites in an effort to streamline a spanish translation of the website. The translation was a success and the new spanish webpages were indexed but unfortunately one of the web developers enabled the english part of the component and some english webpages were also indexed under the multilingual english domain www.domain.com/en/ and that flagged us for duplicate content. I added a 301 redirect to redirect all visitors from the www.domain/en/ webpages to the main www.domain.com/ webpages. But is that the proper way of handling this problem? Please advise.
Technical SEO | | Chris-CA0 -
Is buying a domain with a high PR and redirecting it to your site considered black hat?
I want to buy a domain that has clean backlinks and then redirect it to my new domain to bump up my PR. Is this considered a black hat technique? Thanks Carla
Technical SEO | | Carla_Dawson1 -
UK Serps
Hi there, I have a website that is aimed primarily at the US market. However, I have the option to make some content for people in my niche for people in the UK. Is there anything I can do to help the site rank on google.co.uk for the UK content, baring in mind that most of my content is aimed at the US. Thanks, Peter
Technical SEO | | PeterM220 -
Google not using <title>for SERP?</title>
Today I noticed that Google is not using my title tag for one of my pages. Search for "covered call search" Look at organic result 6: Search - Covered Calls Covered call screener filters 150000 options instantly to find the best high yield covered calls that meet your custom criteria. Free newsletter.<cite>https://www.borntosell.com/search</cite> - CachedNow, if you click through to that page you see the meta title tag is:Covered Call ScreenerEven the cached version shows the title tag as Covered Call ScreenerI am not logged in, so I don't believe personalization has anything to do with it.Have others seen this before?It is possible that "search - covered calls" was the title tag 9 months ago (before I understood SEO); I honestly don't remember. I cleaned all my titles up at least 6 months ago.Can I force Google to re-index the page? Its content has changed a few times in the last few months, and Google crawls my site frequently according to webmaster tools.
Technical SEO | | scanlin0