Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Building backlinks on sub-pages instead of main page(rood-domain)
-
Hey Mozzers!
I am facing a problem and I need advice.
I have recently opened my new website, which purpose is to offer quality articles, optimized for SEO. The problem is that I cannot find the right keyword to use for the main(root) domain (http://xxxxxx.org) as it is consisting of many niches.
Is it a good idea to build backlinks on pages (http://xxxxxx.org/the-keyword-for-ranking) instead of building them on my root-domain?
So basically, my root-domain will have less backlinks than my pages inside?
Please give me some advice and way to act with.
Thank you
-
Great, you're welcome, glad to help
-
Great answer! Thank you! I got your point.
Also thanks for the Black Friday link, i'll watch it immediately.
Thanks,
Ralchev.
-
Hi there
From the sounds of things in your question, yes, you will likely be better off targeting your internal pages to rank for relevant search terms rather than your homepage as a 'catch-all'.
So e.g. http://xxxxxx.org/the-keyword-for-ranking try to acquire (natural, not paid) inbound links to these pages from relevant authoritive websites with relevant anchor text.
Your homepage will acquire links anyway (usual scenario), this page will rank for your brand and perhaps main overall keyword, difficult to tell though without knowing anything about the website.
There was an interesting White Board Friday recently entitled "Mapping Keywords to Content for Maximum Impact" which is worth a view. It introduces the concept of the 'Frankenpage' which is best avoided (e.g. a homepage or internal page that tries to cater for too many different topics and keywords), better off targeting 1 page for one or two phrases based around 1 main topic.
Hope that helps,
Regards
Simon
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Backlinking Strategy
I am particularly new to the field of SEO and Backlinking and I have recently started my own blog feel free to have a look (https://thehorseradar.com/). What I wanted to find out is how can I achieve a DA of at least 30. What should be my link-building strategy? & what steps should I take first? With an abundance of overwhelming info available online I have gotten really confused about what would work and what would not. If someone would lay out the steps needed to be taken, I would be extremely grateful! Thank You
Link Building | | haris3131 -
Impact of distribution of backlinks across multiple pages
Community, I would be interested to see if anyone has been seeing any experiments, experience documentation, or other data that would give context around the impact of pointing backlinks not just to your money page / home page but distribute it across pages. When doing competitive research I often run into competition which has lower domain strength and page rank but a link profile that is more spread out across their domain; these competitors often outrank my site despite their individual page properties being weaker. Any reference to existing documented experiments, personal experience or guidance is welcome.
Link Building | | italiansoc0 -
Why is my domain authority so low?
Hello, a couple of years ago I started publishing on my site more than 10 posts a day of content that no one else had. For this reason, my competitors started paraphrasing my content without giving proper attribution, and they ranked better in Google. That's why I realized that apart from creating content I had to work on my SEO, so I started to get some backlinks, most of them via contests on blogs. I am getting about 1 high quality link from PR2, PR3 or PR4 blogs each week. According to Open Site Explorer, I have 20 root domain links (200 total links). In reality I have more backlinks but they don't show up (they do show up in Ahrefs, about 50 root domains). To my surprise, I only have 15 Domain Authority. This is the most evident example, take a look at this screenshot: http://imgur.com/dFk2rkx My website is on the far left, two of my competitors on the right. As you can see I win every category except total links and the most important, domain authority. Are total links that important for Domain authority, even if 99% are internal? By the way, I also have more posts than these guys, I don't know why the report says otherwise. Why is the site on the right ranking so high? The same thing happens with the rest of my competitors, they have a lot of low quality links from "lists of domain sites" and in general a lot of very spammy links. According to what I have been reading, my good quality links should be more helpful than my competitors' spammy links, which should in fact affect them. So what is going on? I have no idea if I'm doing things right. Why is my domain authority so low? Thanks for your help. dFk2rkx
Link Building | | ganapro0 -
Backlinks embedded in posts or backlinks in sidebar?
What's better? A backlink to my site, embedded into a blog post/article? Or a hardlink in the sidebar? The problem with links embedded inside articles, is that when the blog linking to me, gets updated, the articles disappear from first page and I lose the link from home page. How do you deal with this? I also read this: "The best link you can get is from a site ranking #1 for the keyword you want to rank for. It would be great to have the #1 site for a desired keyword linking me even if they are a PR 0 site." Is this right? Thx in advance.
Link Building | | BloggerGuy0 -
Homepage Vs. Inner Page Backlink Building?
If I'm trying to rank multiple inner pages, when does strengthening the homepage become more productive than strengthening the inner pages themselves? Is there a strategy to this? For example, maybe you build up a few dozen backlinks to each inner page, and then focus all your efforts on the homepage? Because, from my understanding, strengthening the homepage will go a long way towards helping your inner pages rank. Is that correct?
Link Building | | JABacchetta0 -
Do Local Listings like Yellow Pages and yelp count for backlinks??
I am wondering if adding your company with url on a local listing like yellowpages.com, yelp.com, merchantCircle.com, etc. actually counts as a "backlink"? I'm thinking it is not considered a link because I have never seen one listing in Open site explorer, either that, or it is considered a backlink, just not one important enough for open site explorer to show it. Does anyone know for sure??
Link Building | | DTOSI0 -
How to remove backlinks?
Hey guys, With all this anti over optimization movement going around with Google, I decided to do a link building profile audit. I see some pages with PR 0 and some pages that expired. My websites are not penalized at this moment, however I do want to avoid this at all costs. What can I do? Could a backlink from an expired domain penalize my site?
Link Building | | nrv0 -
Building backlinks for a newspaper site?
Anyone have tips on building links to a newspaper site? I am looking for a strategy to create links to a news site beyond building one link at a time. We have so much content that is constantly updated that it would be impossible to do this one page at a time.
Link Building | | BostonWright0