Building backlinks on sub-pages instead of main page(rood-domain)
-
Hey Mozzers!
I am facing a problem and I need advice.
I have recently opened my new website, which purpose is to offer quality articles, optimized for SEO. The problem is that I cannot find the right keyword to use for the main(root) domain (http://xxxxxx.org) as it is consisting of many niches.
Is it a good idea to build backlinks on pages (http://xxxxxx.org/the-keyword-for-ranking) instead of building them on my root-domain?
So basically, my root-domain will have less backlinks than my pages inside?
Please give me some advice and way to act with.
Thank you
-
Great, you're welcome, glad to help
-
Great answer! Thank you! I got your point.
Also thanks for the Black Friday link, i'll watch it immediately.
Thanks,
Ralchev.
-
Hi there
From the sounds of things in your question, yes, you will likely be better off targeting your internal pages to rank for relevant search terms rather than your homepage as a 'catch-all'.
So e.g. http://xxxxxx.org/the-keyword-for-ranking try to acquire (natural, not paid) inbound links to these pages from relevant authoritive websites with relevant anchor text.
Your homepage will acquire links anyway (usual scenario), this page will rank for your brand and perhaps main overall keyword, difficult to tell though without knowing anything about the website.
There was an interesting White Board Friday recently entitled "Mapping Keywords to Content for Maximum Impact" which is worth a view. It introduces the concept of the 'Frankenpage' which is best avoided (e.g. a homepage or internal page that tries to cater for too many different topics and keywords), better off targeting 1 page for one or two phrases based around 1 main topic.
Hope that helps,
Regards
Simon
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Citation building
Hi! I´m trying to get some understanding of local SEO. Most of my clients are based in Norway, will building citations in other countries have any effect on the rankings (negative / positive) Will it be better spending my time creating citations on norwegian listings?
Link Building | | AleksanderOlsen0 -
Do Facebook pages behave like a regular website pages?
Would be grateful for an answer if Back links convey a benefit to facebook pages just like as they do with a regular website page with better search engines search results.
Link Building | | sherohass0 -
Backlinks on an older domain which is now 301
Hi What is the best way to see what backlinks one of my domains has pointing at it? It is an older domain and is no longer being used for marketing purposes and has a 301 redirect on it. However when looking at this older domain in opensiteexplorer it does not show what the links are because it redirects to the newer domain name
Link Building | | ocelot0 -
Combining two domains
Hi guys, a friend of mine has two sites. They both have a fair few links pointing to them, so I think it would be a shame to lose/ignore one of them. Some of the links are low quality, from previous link building efforts, however at the moment I can't see any real penalisation from Google, so my guess is that it's currently ok... I'm aware that I'll have to remove some of the legacy low quality links soon. My question is what should I do? Will combining the two websites help? The main site is Gazebo Shop, but there's another exact match domain to consider... I'd like to keep the main website on the first URL, as that's the one I'm redeveloping now. Thanks for any help! Edit: I should add to my question: Should I redirect individual pages to my new category pages to pass Page Authorty/Rank?
Link Building | | tomcraig860 -
Backlinking
What's the best way to get back links and is there any tools that you would suggest to help me?
Link Building | | petewinter0 -
Domain/page authority - how long does it take so see results ?
Im new to the SEO and link building world. I have been building on my link building campaign over the last month or two but I am yet to see any changes in my domain/page authority. Is it because of the quality of the links, the directories I have been submitting in, webmasters maybe using "nofollow" tag ect. Or it generally just takes time to see the results? Is this even how domain/page authority is built. lol Any information on the topic would be greatly appreciated. Regards, S&M
Link Building | | Sexandmetal0 -
A few questions about link building?
1. Is it worth gaining more then 1 link on a website when link building, for example if I did a guest post on a blog, is it worth doing another guest post on the same blog linking to the same website? So 2 guest posts on 2 blogs, or 4 guest posts on 4 blogs? 2. When building links through guest blogging, you have two options, a link in the byline and a link in the content. Will a link in the content have more benefit then in the byline as its surrounded by relevant content? 3. Does having a link higher up the page have more benefit then one lower down?
Link Building | | activitysuper0 -
New domain ranking higher. Looks like spam backlinks.
A new site has appeared in our industry, and has taken the number 1 spot that we had for some time (years), in addition to some other great rankings above us for good keywords. The site to my eyes is no better than ours, but what it does have is lots of links from different root domains. However these root domains are spam, as far as I can see. You know the type, nonsensical blog comments, even links in nonsensical content on other sites. You couldn't make any sense out of the text if you tried. I think this is the reason this site is ranked above ours now. His domain and pages have higher mozTrust and mozRank already, despite it being a brand new site. I realise the importance of incoming links, especially from different, good quality individual domains, but my question is, do we join him by getting spammy links everywhere?
Link Building | | freebetinfo0