How should I structure my product URLs?
-
How should I structure my product URLs for the best SEO results? Lets say my product is "American Apparel 2001". Would it be better to run the URL together or use a "-" between each word. Here are two ideas I had, but feel free to suggest others.
realthread.com/products/americanapparel2001
or
realthread.com/products/american-apparel-2001
Thanks for the help!
Dru
-
You guys are awesome, thank you so much!!!!
-
if you will use "-" between word you will increase the resanbalety that Google will understand that thare are seperate words in the URL and it's not just one word.
-
I'd recommend using hyphens as its better for humans when the URL is punctuated. So this version
-
Hi Dru,
Look at this from visitors point of few. realthread.com/products/american-apparel-2001 is much easier to read, looks better in SERP and backlinks .
As we know Google goal is searcher satisfaction, so what is good for visitors is good for Google.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
For an e-commerce product category page that has several funnels to specific products, for SEO purposes does it matter whether the category page's overview content is above or below those funnels?
We manage an e-commerce site. On a category page, there are several funnels to specific products. We moved the category overview content below those funnels to make it easier for users to quickly get to products. Seems more user friendly to me, but could that move of the main content to the lower part of the page be a negative ranking factor?
On-Page Optimization | | PKI_Niles0 -
To update or not to update news URLs ?
We manage a huge daily news website in my small country - keeping this a bit mysterious in case competitors are reading 🙂 Our URL structure is www.companyname.com/news/categoryofnews/title-of-article?id=articleid In this hyperreactive news world, title of articles change frequently (may be ten times a day for the main stories). The question we debate is : should we reflect the modification of the title in the URL or not ? Example : "Trump says he wants to ban search engines" would have URL http://www.companyname.com/news/entertainment/Trump-says-he-wants-to-ban-search-engines?id=12345678 Later in the day the title becomes "Trump denies he suggested banning search engines". Should the URL be modified to http://www.companyname.com/news/entertainment/Trump-denies-he-suggested-banning-search-engines?id=12345678 (option A) or not (option B) ? In Google News it makes no difference because of the sitemap, but in Google organic things are different. At present (option B in place), Google apparently doesn't see that the article has been updated, and shows the initial timestamp which is visually (and presumably SEOwise) not good : our new news looks like old news. Modifiying the URL would solve that issue, but could, may be, create another one : the new URL, being considered a new article, would lose, the acquired weight of the previous one in terms of referrals, social trafic and so on. Or not ? What do you think is the best option ? Thanks for your expertise, Yves
On-Page Optimization | | yves678901 -
Better to hyphenate URL or no?
Sea Glass Jewelry or Sea-Glass-Jewelry My domain name does not have my keyword in it, so I have been using the category as a means to get the keyword in the URL. My site would say www.abcdefghijk.com/sea-glass-jewelry/sterling-starfish-necklace When I run the review, it tells me that I have too many parameters. Is it too long? Should I remove hyphens? Which is better?
On-Page Optimization | | tiffany11030 -
Post url not matching with post title ( wordpress)
I have this site called searchoflife.com on which I have noticed the post urls are not matching with the post title. For Example:Post Title - A Dialogue With NaturePost URL - http://searchoflife.com/dialogue-nature-2013-09-12 Words like 'A' and 'with' are not present in the post URL. This has been the trend since a few days. After investigating I found out that it was due to my plugin SEO ultimate which is actually creating post slugs automatically for the post urls. So my question is whether it is advisable to use post slugs instead of the full post url. Does it affect the SERPS for my site?
On-Page Optimization | | toxicpls0 -
Pagination for product page reviews
Hi, I am looking to add pagination on product pages (they have lots of reviews on the page). I am considering using rel="next/prev, to connect the series of review pages to the main product page. I unfortunately don't have a view-all page for these reviews or the option to get one - the reviews refresh on the same product page (by clicking whatever number page of reviews). This means each page has the exact same description content and everything else, but with different reviews. In this case is rel=next a good option? The format currently would be: On example.com/product link rel="next" href="http://example.com/product?review-p2" On example.com/product?review-p2 link rel="prev" href="http://example.com/product, link rel="next" href="http://example.com/product?review-p3 etc. Would this be a good format for product page reviews? I see rel=nextprev commonly used on ecommerce category/list pages but not really on the paginated reviews on product pages, so I thought I would see if anyone has advice on how best to solve this. I'm also wondering if it would be best to not combine this with a canonical tag on all the different review pages pointing to the product page, seeing as the reviews are actually different (despite the rest of the content being identical). I am hoping to pick up longer tail traffic from this, I figure by connecting the pages and not using canonicals that this way I could get more traffic from the phrases used in the reviews. By leaving out the canonicals, is it possible a user searching for phrases that might be deeper in the series, to land on, say, ?review-p4? Any thoughts if this would drive more traffic? Thanks!.
On-Page Optimization | | pikka0 -
How often should ecommerce category and product descriptions be rewritten?
We are a 15 year old ecommerce company. Most of our category descriptions are about 3 years old. Our product descriptions are 5-8 years old. While our category pages still rank well in Google our product pages have dropped significantly over time. How often should product page descriptions be rewritten so they do not become stale to Google? We have about 1,000 products on the site. If we rewrite them we are thinking about 250 words each. Thanks.
On-Page Optimization | | SLINC0 -
URL extensions naming
I have always wrote URL extensions as www.mysite.com/two_words.html .... when I need to separate two words, I use _ as the separator ... I am a first time SEO Moz user ... I While looking around the tools on SEO Moz, I happened to stumble across the on-page analysis. A great tool indeed, rather worryingly though, one issue it flagged to me was my URL extension "Characters which are less commonly used in URLs may cause problems with accessibility, interpretation and ranking in search engines. It is considered a best practice to stick to standard URL structures to avoid potential problems." Can someone advice me if this really is a problem, its just not this project, its tons of sites I have already developed that I am also worried about ... I always write file extensions with more than one word using _ to separate the words. How should I write the extension, I am almost embarrassed to ask this question ... Surely, even Google's algorithms are not smart enough to decipher two words without some some sort of spacing .... Regards J
On-Page Optimization | | Johnny4B0 -
Change in link structure due to Joomla
Hi, I have been using Joomla 1.5 until recently and the link structure would be something like - http://www.guru99.com/software-testing.html Now with Joomla 1.7 , ".html " automatically stripped and the URL become "http://www.guru99.com/software-testing" My site is due upgrade but ".html" part is a concern. Once I upgrade , Can I re-direct all ".hmtl" url like http://www.guru99.com/software-testing.html to non ".html" url like "http://www.guru99.com/software-testing" Will this ensure all the link juice is passed ? I have more than 350 URL in my site ... Please guide ... Cheers Krishna PS = the link http://www.guru99.com/software-testing will not work since the site is yet to be upgraded
On-Page Optimization | | iamnew0
