Press Release - using moz bar/OSE is reading domain not page? How? Why?
-
A question posed by Christopher Glaeser from early today:low PA high DA, had a follow up response from him providing 2 urls from PR WEB for separate press releases:
http://www.prweb.com/releases/2011/11/prweb8923419.htm (HP White)
On moz bar Page Analysis/Link Data = PA - 47 DA - 36
http://www.prweb.com/releases/2011/12/prweb9051351.htm (Golfer's Advice)
On moz bar Page Analysis/Link Data = PA - 1 DA - 96
I kept scratching my head as to how a press release of 6 weeks ago had garnered such attention from a company that would not seem to have a huge traffic due to more obscure product offering and scientific subject (Analyses of Armor Industry versus Golf Advice).
Then I realized that for HP White, Link Data was not about the PR. The url from mozbar was HPWhite.com not the above, I did not notice until I used OSE where same thing was happening. When I cut and pasted the above press release url for HP White and placed it in OSE this changed:PA - 49 DA - 96 (2 links 2 linking root domains)
For Golfers advice (0 links from 0 linking domains) Note to all: the links to the PR WEB release for the HP included a low end directory type link and a link from PR WEB (. For Golfer's Advice there was not a link back to the release from PR WEB: Note that Golfer's Advice is a newer release (6 weeks).
So, any link from HPWhite release would equal more juice to HP White and PR Web and Vocus.
Any link to Golfer's Advice from release offers......???? to Golfer's Advice and who cares to Vocus and PR Web.
So, I guess this begs a couple of questions:
Why the mozbar link analysis difference for one versus the other?
Does PR Web treat some differently than others?
Who benefits most from me paying a PR Web to do press releases for a client, PR Web and Vocus or my client and I????
I have tried to order the images to make sense: L to R top, then bottom is last.
[
](<a href=)" target="_blank">a> [
](<a href=)" target="_blank">a> [
](<a href=)" target="_blank">a> [
](<a href=)" target="_blank">a> [
](<a href=)" target="_blank">a> [
](<a href=)" target="_blank">a>
-
Then it has to do with a combination of the age of the page and the internal linking structure of PRweb. Prweb structures it's posts so that they belong to categories. As more press releases are posted they move farther and farther from page 1 of the category (and get less and less PR from PRweb's homepage).
I haven't looked too deeply into this theory but I think it's a logical explanation.
-
Yeah,
I see this alot as well
Mozbar gets confused alot
Many times I have to refresh the page multiple times to get PA, even though DA is showing up.
Also most of the times this has happened to me it appears the DA is incorrect of what it actually is.
I think it may just be a quirk in the API call or something from the MOZBAR
Shane
-
Hmm, this is strange. Yesterday I looked a large number of older press releases and all had a PA=1. Today the PA of random older pages are much higher. Perhaps I was doing it wrong, or perhaps there was a glitch in the mozbar.
Best,
Christopher -
I did not really understand that part of the question?
What is occurring?
Shane
-
I don't think it has anything to do with age of the page. The vast majority of news releases have a PA=1. I just picked a random example which happened to be recent. Go back in the archives and you will find that most of the older pages also have PA=1. The unique difference I posted was the HP White. That page has a significantly higher PA.
Best,
Christopher -
Excellent last point or should I say: uh, duh SEO guy. Can't believe I did not think of that.
What about the difference in URL capture from mozBar for HPWhite. Would really like to see one of the associates on this one.
Thanks Scott
-
Thanks Shane,
Funny, I have spent the last two months with a Vocus rep trying to get me on PR web. I told them no because they want to dictate the quantity of press releases per month since I am an agency. So, pay it all up front then dribble it out for a year.I know with the different levels there are different services, but I did not imagine there would be a difference in how they would backlink - very sleazy if true.
What about the way the url changes in the mozbar???
Best
-
I really think it has to do with the age of the page and the freshness of the OSE index. Golfer's Advice was just posted yesterday (December 19, 2011) and the HP White post has been up for over a month (November 02, 2011).
One of the links to the HP White post the seems to be pushing the PA is a category link.
I'm pretty sure the Golfer's post has a category link as well but the OSE has not recrawled the category page since it added the link.
-
Does PR Web treat some differently than others?
Yes, I believe so on a few different levels -
You can purchase multiple levels of distribution options that get you more exposure and links from PRweb itself separate from the external distribution channels. I have also noticed depending on the editor score of the release you are sent to different levels of distribution channels.
I do agree as well that actually PRWeb itself gets more SEO/SEM benefits from press releases than the person doing the release.
I have also seen diminished results from PRWeb over the last 3 -5 months**.**
I personally came to the realization (and many may disagree) that Press releases as a SEO/SEM strategy might be loosing quite a bit of steam, but as a general marketing tactic i think they are actually effective.
As long as you actually have news to announce, and not just writing fluff to get some links. I think it will turn more into a Social Media Marketing tool other than and SEO tool over the next years to come.
But this is all just opinion...
What i have always wondered is how does Google Treat press releases? It seems to me it is just like distributing a bunch of duplicate content, so what links count and which ones don't in the actual distribution network?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
MOZ Crawler
Hi, how much time it will take MOZ crawler to take entire site? In 24 hours it crawled only 500 pages isn't it too slow? My website has almost 50k pages.
Moz Pro | | macpalace0 -
A 301 redirect to a page with a rel canonical to a page with a 301 question...
MOZ registers thousands of DC and Duplicate titles on a Drupal site which has a little strange setup. Example: www.1234.com/en-us 301 redirects to www.realsite.com/en-us which has a rel canonical to www.1234.com which 301 redirects to www.realsite.com. If you're still with me I thank you.
Moz Pro | | Crunchii
My question is since MOZ registers errors, if indeed the rel canonical isn't recognized due to a 301 redirect?0 -
How to increase the page authority
Need good rank on this 2 keyword, plz help me if anyone can help. Keywords are : gift card http://www.giftbig.com/gift-cards.html gift voucher http://www.giftbig.com/gift-vouchers.html
Moz Pro | | Joydeep_das0 -
Google updated their algorithm. How up to date is OpenSiteExplorer's Domain and Page authority?
Hi guys, as we all know, Google Panda update is here and it changed how they rank inbound links and the linkers domain and page authority. But when I look at OpenSiteExplorer's results, I cant see a difference in the page and domain authority. Why is that?
Moz Pro | | Uds0 -
Using this service
Hello, I have had this service for my free month. I had over 150 errors on my website which I fixed. My problem is that in doing this my traffic is actually worse and I have now fallen completely off google. From the start of my website I would slowly creep to within t he top 3 pages of google for the search term apron and aprons, then suddenly I fall to somewhere around page 20. No one, even people I hired has been able to explain this. I hear google changes, it takes time, etc, etc... Its been 5 years and other newer companies are on the top page right in their first year.. After working with this site for a month, I have looked to page 65 for apron and aprons and still cant find me. And I know some people say Alexa is a gimmick, but now instead of rising to 10 million and falling back down to 23 million, Alexa says there is no info regarding my website whatsoever. Any advice? I was excited to have this service but I cant get my partner to agree to keep it if my month long result is worse then I ever was before. And please dont say it takes time , 5 years is more than enough. Thank you in advance!
Moz Pro | | Gardengirl0 -
Are you going to update your On-Page too?
With the new over optimisation penalty coming in, I was wondering if you're going to update your online tool to take this into account?
Moz Pro | | photogaz0 -
'Appropriate Use of Rel Canonical', Critical Factor but appears correct on page
Hi, Trying to get the following page ranked unsuccessfully.... http://www.joules.com/en-GB/2/Collections-Quilted-Jackets/c01c02.r16.1 Instead a product page is being ranked, shown below.... http://www.joules.com/en-GB/Womens-Quilted-Jacket/Navy/M_HAMPTON/ProductDetail.raction When I run the on page report card it advises that the Rel Canonical tag needs to point to that page, but we have checked and it looks to be doing that already. Has anyone else had an issue like this? Thanks, Martin
Moz Pro | | rockethot0 -
Trifecta Report (domain)
Recently i have found that the data in the trifecta report is becoming less complete. For the last few sites i found that the report returned about half of the metrics it was looking for. For instance, it mentioned that one of the domains did not have a dmoz or wikipedia link/page even though they had both? Also, it rarely returns the Yahoo Site Explorer metrics even though when clicking to see the source the data is there? Are you guys planning on phasing out this tool, if not it seems like some work needs to be done on cleaning it up. Thanks!
Moz Pro | | kchandler1