Linkbuilding: Unlearning the learned?
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Ok, I'm still only on my second day as a SEOMoz Pro member so I've obviously got a whole lot of learning still left to do.
However, I still wanted to post up a question here that seems to have occurred time and time again today.
The thing is when I've been link building in the past, I've been looking for high PR pages with not many OBL. Having watched a few of the seminars and played around with OpenSiteExplorer though, it seems that I might have got my priorities wrong.
OSE for example seems to only look at the strength of the domain and the page within that domain ... and I'm assuming that OBL aren't too important in calculating a page's strength given that a lot of the links I see my competitors have built up are technically stronger despite being on a page with around 12 or 15 other links.
So I guess my question is, should I be ignoring PR rankings and numbers of links on a page and throwing my trust totally behind OSE? Are they really no longer that important?
Thanks a lot for your help.
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Outbound Links can be beneficial to pages if they are linking out to authoritative sites. You have to analyze the number of outbound links, as well as the nature and quality of the links. If they have 1 link going out, but it's to something completely unrelated, it was probably bought or an affiliate. If they have 15 links going out, but they are citing additional high quality resources, then go after that link!
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