Importance of SEO Friendly URLs
-
Hey SEOZ!
How important do you all think SEO friendly URLs are to SEO. Here is an example:
Non: http://www.domain.com/cart.php?m=product_detail&p=2964
Friendly: http://www.domain.com/product_name_here.html
I have always heard mixed reviews but did an experiment comparing results on the same domain and actually noticed quite a difference with the friendly ones.
Thanks!
-
Matt - Thanks for the valuable information. I will be sure to keep that in mind as I make the switch.
Thanks!
-
Thanks for the resonse Ryan! I did not give much thought to either of your points as I Was focusing on rankings. Thanks for the great info!
-
Use friendly URLs. Do NOT use underscores. They are looked at as characters, not spaces. Here is Matt Cutts: http://www.youtube.com/watch?v=Q3SFVfDIS5k
-
Clearly the friendly URL has the advantage. URLs are not a large ranking factor in and of themselves, but there are two additional effects to consider:
1. Friendly URLs affect CTR. Many users will examine a URL when deciding whether to click through or not.
2. Friendly URLs improve anchor text link juice flow. If your page URL is /watches then any links where the referring site simply copies your URL will have your product name (watches) in the URL.
-
I think the importance is very slowly diminishing (but will never really go away). However, I believe it is necessary when you are in a competitive vertical with exact matched domains. That way you can perfect the rest of the on-page parameters, and still not come up short because of an exact matched domain.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Hi! I'm wondering whether for keyword SEO - a url should be www.salshoes.com/shoes/mens/day-wear (so with a few parent categories) or www.salshoes.com/shoes-mens-day-wear is ok for on page optimization?
Hi! I'm wondering whether for keyword SEO - a url should be www.salshoes.com/shoes/mens/day-wear (so with a few parent categories) or www.salshoes.com/shoes-mens-day-wear is ok for on page optimization? Hi! I'm wondering whether for keyword SEO - a url should be www.salshoes.com/shoes/mens/day-wear (so with a few parent categories) or www.salshoes.com/shoes-mens-day-wear is ok for on page optimization?
Technical SEO | | SalSantaCruz0 -
Best way to redirect friendly URL in direct mail ?
Hi, When we do direct mail to our customers talking about a specific product we sell we usually put a link in the letter so the customer can go directly to the product just by typing a short link, something like:
Technical SEO | | BigJoe
www.example.com/blue-widget This link will then re-direct to:
www.example.com/shop/product/brand-name-big-blue-widget-with-green-ends-200m-50diameter.php Which we are happy with at the moment but I want to check we are doing it correctly in terms of redirects, we currently re-direct it using .htaccess like:
Redirect /blue-widget http://www.example.com/shop/product/brand-name-big-blue-widget-with-green-ends-200m-50diameter.php This re-directs it as a 302 but should it be done as a 301 ? I am not sure why we did 302's to start with but I am thinking they should be 301's, I think it might have been because the URL we were redirecting from was imaginary ? Also should we use the Redirect line in the .htaccess or should we do each one with a RewriteRule ? Thanks BigJoe0 -
SEO Issues
Hi, We have created a moving cost calculator tools and other moving company can added this tools their website. This is the code: [ <iframe src="http: www.enakliyat.com.tr="" fiyat-hesapla.aspx"="" height="554" width="400" frameborder="0" scrolling="no" style="border:none;"> ] when the other moving company added this code their websites, tool also works on the site and the tool make the referrals traffic our site.** Is it right using this method?**</iframe src="http:> http://www.enakliyat.com.tr/evden-eve-nakliyat-fiyatlari-hesaplama/ here is the tool
Technical SEO | | iskq0 -
Long URL
I am using seomoz software as a trial, it has crawled my site and a report is telling me that the URL for my forum is to long: <dl> <dt>Title</dt> <dd>Healthy Living Community</dd> <dt>Meta Description</dt> <dd>Healthy life discussion forum chatting about all aspects of healthy living including nutrition, fitness, motivation and much more.</dd> <dt>Meta Robots</dt> <dd>noodp, noydir</dd> <dt>Meta Refresh</dt> <dd>Not present/empty</dd> <dd> 1 Warning Long URL (> 115 characters) Found about 17 hours ago <dl> <dt>Number of characters</dt> <dd>135 (over by 21)</dd> <dt>Description</dt> <dd>A good URL is descriptive and concise. Although not a high priority, we recommend a URL that is shorter than 75 characters.</dd> </dl> </dd> <dd> URL: http://www.goodhealthword.com/forum/reprogramming-health/welcome-to-the-forum-for-discussing-the-4-steps-for-reprogramming-ones-health/ The problem is when I check the page via edit or in the admin section of wordpress, the url is a s follows: http://www.goodhealthword.com/forum/ My question is where is I cannot see where this long url is located, it appears to be a valid page but I cant find it. Thanks Pete </dd> </dl>
Technical SEO | | petemarko0 -
SEO Audit - Panda
I am looking for a reputable SEO company to help diagnose Panda issues. I am very familiar with SEO and lead an in-house team so I need more than a basic audit. e.g You need unique content
Technical SEO | | WEB-IRS
e.g. You need to create quality content I am looking for someone with a technical mind to help diagnose. Please reach if you have someone in mind.0 -
seo moz crawl diagnosis
Hi seomozzers, We are creating a brand new website for a client and I would like to run an seo moz crawl to fix what has been done wrong. So my question is it ok to run an SEO moz crawl with a dev URL? Are final URLs and dev URLs will give me the same results or not? Basically, Should I wait for getting the final URL or is it ok to run a crawl under a dev URL such as www.dev2.example.com or http://183.2564.2864? Thank you 🙂
Technical SEO | | Ideas-Money-Art0 -
Mobile Site & SEO
If i create a mobile site for a client will google crawl that site for mobile results or will it effect my rankings. My guess is no, just want to make sure. Obviously code will be different.
Technical SEO | | waqid0 -
Where to place your brandname in your URL?
Hello everybody! Quick and short question: What is better when you want to rank for your your brandname? www.jobsbrandname.com or www.brandnamejobs.com I think for SEO it's better to use the last one but marketing has the wish to use the first one. Thanks for your responce!
Technical SEO | | ltom0