Where to place your brandname in your URL?
-
Hello everybody! Quick and short question:
What is better when you want to rank for your your brandname?
www.jobsbrandname.com or www.brandnamejobs.com
I think for SEO it's better to use the last one but marketing has the wish to use the first one.
Thanks for your responce!
-
I don't think it matters much which order if you're talking about the SEO benefit of where the keyword is.
To me, it just makes more logical sense to choose www.companynamejobs.com from an English language standpoint. If my choice was between "SEOmozjobs.com" and "jobsSEOmoz.com" I would choose the first one (although they both look a little like spam to me, which is why I still think using a subfolder is better)
-
Im sorry that my question is not very clear! The situation at this moment is that we are the owner of www.companyname.com. The clean up the first ten results we want to start a job website.
What is better? www.jobscompanyname.com or www.companynamejobs.com if you want to score on the keyword (companyname)?
-
I don't think that I completely understand the question. Are there multiple existing websites? Can you give me a more specific example or description of what the question here is?
-
Hi Jeffrey,
Do you have a recommendation for this question? Goal is to "clean up" the first results with own websites. That's the reason to start it on a new domainname. The brandname is already our domain.
Thanks!
-
Thank you for your responce! Goal is to "clean up" the first results with own websites. That's the reason to start it on a new domainname. The brandname is already our domain.
-
If you really own that brand shouldn't your URL be brandname.com?
-
I'm curious to know more about what the purpose of this domain is before making too many recommendations.
But are you trying to create a separate site for job listings for your brand? If that's the case, keep it on the same domain and use brandname.com/jobs or jobs.brandname.com
This will make the most sense if you already have a site for your domain name : i.e. brandname.com
-
The last one would be better with the keyword being in the beginning but either on should be fine if you follow up with a title format capitalizing on the brandname i.e. BRAND NAME | OTHER TARGETED KEYWORDS
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Doubts about the technical URL structure
Hello, first we had this structure Categorie: https://www.stoneart-design.de/armaturen/ Subcategory: https://www.stoneart-design.de/armaturen/waschtischarmaturen/ Oft i see this https://www.xxxxxxxx.de/badewelt/badmoebel/ But i have heard it has something to do with layers so google can index it better, is that true ? "Badewelt" is an extra layer ? So i thought maybe we can better change this to: https://www.stoneart-design.de/badewelt/armaturen/ https://www.stoneart-design.de/badewelt/armaturen/waschtischarmaturen/ and after seeing that i thought we can do it also like this so the keyword is on the left, and make instead "badewelt" just a "c" and put it on the back https://www.stoneart-design.de/armaturen/c/ https://www.stoneart-design.de/armaturen/waschtischarmaturen/c/ I dont understand it anymomre which is the best one, to me its seems to be the last one The reason was about this: this looks to me keyword stuffing: Attached picture Google indexed not the same time the same url, so i thougt with this we can solve it Also we can use only the word "whirlpools" in de main category and the subs only the type without "whirlpools" in text thanks Regards, Marcel SC9vi60
Technical SEO | | HolgerL0 -
Site scraped over 400,000 urls
Our business is heavily dependent on SEO traffic from long tail search. We have over 400,000 pieces of content, all of which we found scraped and published by another site based out of Hong Kong (we're in the US). Google has a process for DMCA takedown, but doing so would be beyond tedious for such a large set of urls. The scraped content is outranking us in many searches and we've noticed a drastic decrease in organic traffic, likely from a duplicate content penalty. Has anyone dealt with an issue like this? I can't seem to find much help online.
Technical SEO | | Kibin0 -
Robots.txt Syntax for Dynamic URLs
I want to Disallow certain dynamic pages in robots.txt and am unsure of the proper syntax. The pages I want to disallow all include the string ?Page= Which is the proper syntax?
Technical SEO | | btreloar
Disallow: ?Page=
Disallow: ?Page=*
Disallow: ?Page=
Or something else?0 -
URL has caps, but canonical does not. Now what?
Hi, Just started working with a site that has the occasional url with a capital, but then the url in the canonical as lower case. Neither, when entered in a browser, resolves to the other. It's a Shopify site. What do you think I should do?
Technical SEO | | 945010 -
Localizing URLs Path - Hreflang
Hello, This is a simple question regarding how URLs should be managed for proper results with the hreflang tags. Right now, we have a website in English and German. The hreflang tag is working properly. This is how we currently have it: https://www.memoq.com/ https://de.memoq.com/ But we will soon change the way we localize our web, moving out of the sub-domain structure. There is this possibility of localizing the URLs path, but I was wondering if the hreflang tag would work in such case. The new structure would look something like: https://www.memoq.com/why-memoq https://www.memoq.com/de/warum-memoQ So my question is: If we localize the keyword in the path of the URL, will the tag still work? Or do they need to be in the same language than the English version. Thanks!
Technical SEO | | Kilgray1 -
New URL Structure
Hi Guy's, For our webshop we're considering a new URL structure because longtail keywords to rank so well. Now we have /category (main focus keywords)
Technical SEO | | Happy-SEO
/product/the-product345897345123/ (nice to rank on, not that much volume) We have over 500 categories and every one of them is placed after our domain. Because i think it's better to work with a good structure and managed a way to make categories and sub-categories. The 500 categories may be the case why not every one of them is ranking so well, so that was also the choice of thinking about a new structure. So the new URL structure will be: /category (main focus keywords)
/category/subcat/ (also main focus keywords) Everything will be redirect (301, good way), so i think there won't be to much problems. I'm thinking about what to do with the /product/ URL. Because now it will be on the same level as the subcategories, and i'm affraid that when it's on that level, Google will give the same value to both of them. My options that i'm considering are: **Old way **
/product/the-product-345897345123/ .html (seen this on big webshops)
/product/the-product-345897345123.html/ Level deeper SKU /product/the-product/345897345123/ What would you suggest? The new structure would be 20 categories 500+ sub's devided under main categories 5000+ products Thanks!0 -
Redirect everything from a certain url
I have a new domain (www.newdomain.com) and and an old domain (www.olddomain.com). Currently both domains are pointing (via dns nameserves) at the new site. I want to 301 everything that comes from the www.oldsite.com to www.newsite.com. I've used this htaccess code RewriteEngine On RewriteCond %{HTTP_HOST} !^www.newsite.com$
Technical SEO | | EclipseLegal
RewriteRule (.*) http://www.newsite.com/$1 [R=301,L] Which works fine and redirects if someone visits www.olddomain.com but I want it to cover everything from the old domain such as www.olddomain.com/archives/article1/ etc. So if any subpages etc are visited from the old domain its redirected to the new domain. Could someone point me in the right direction? Thanks0 -
HTML url extension
I've read some information about the extension of an url. But i couldn't find a clear answer. What is better for SEO, an extension with html or without? /make-money-online/how-to-make-a-million-dollars-in-1-year/ or /make-money-online/how-to-make-a-million-dollars-in-1-year.html/ Is there a difference between a normal website or a blog?
Technical SEO | | PlusPort0