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I'm assuming you mean internal links?

If it's internal links, they aren't going to be valued as highly by Google as external links. Just because they show up in OSE doesn't mean they carry a lot of value, it just means they exist.

These links will show up for any site. When using OSE, I like to look at only external links to see where their real backlinks are coming from.

No, Googlebot does not accept cookies.

Target keywords that people would search for and find their brand or that the brand already optimizes themselves for.

For example, if you can't use "SEOmoz" you can target "SEO tools" or "SEO software" for your backlinking strategy instead.

In case you haven't seen, most private blog networks like Build My Rank are conceding defeat themselves: http://www.buildmyrank.com/news/its-been-a-great-run

There are several others that have since bit the dust, and I'm sure Google will keep deindexing anything along those lines.

If you're talking about posting to any kind of a network that's used on a mass scale, I wouldn't waste your money.

It really depends on how competitive the keyword is and how strong your competitor is aside from just the exact match aspect. Of course it's possible to beat an exact match domain, and these will probably hold less and less value by Google in the future.

Overall, I would say that fact that it's an exact match domain doesn't change much of anything for me in terms of if it can be outranked. Looking at all the factors holistically is much more important.

It's a bad sign if your site is nowhere to be found in the Google rankings. Are you sites still able to be found in Google? Or did the rankings just drop below the 3rd page?

Did you engage in any backlinking or other tactics that Google does not approve of? Are you registered with Google Webmaster tools? If yes, have you checked for any messages there?

In terms of the Yoast SEO plugin, it's really not that complicated no matter what you're level.

There's a brief description of how to use it here: http://yoast.com/wordpress/seo/

This post is very handy, too: http://www.wpbeginner.com/plugins/how-to-install-and-setup-wordpress-seo-plugin-by-yoast/

Good point, Matt. I'm not using the social tracking plugin as of yet. From what I understand, Google+ is automatically integrated without further code needed?

If that's the case, I would assume you'd be able to see the Social tab with G+ data integrated?

In the 4th paragraph of the article you link to, it says "Some may see them today, and they should roll out to all users in the coming weeks."

The tab does not yet show up in my Analytics page either, so I'd hang tight for a few more weeks.

Having artificial or unnatural links isn't strictly limited to purchasing links. Are you doing anything else that might not be considered above board by Google? I'd start there and examine your clients' backlink profiles and make adjustments if needed.

Page Linking Root Domains are the number of unique domains that have a link pointed towards the particular page you're looking at on your site. For example, if you have a separate page for Contact Info on your site, this would only count links pointed directly at your Contact Info page and not any other page on your site.

Root Domain Linking Root Domains are the number of unique domains pointing to any page on your site. This will always be the higher number since it includes all pages, not just one.

Does this make sense?

In my opinion, neither of these strategies is very good.

Redirecting domains like the marketer suggests will offer no benefit, SEO or otherwise.

Building content on an exact-match domain could work, but why not just try to rank for those exact match terms on the main site? Getting the new domains to rank may still take a good amount of work. If searchers do click through to those sites, they're still going to have to click again to get to the main site. This could be simplified by just doing a good job to bring searchers to the main site directly.

If I'm understanding correctly, you're trying to site up a blog for a company and to derive SEO benefit from that blog by sending links back to the main site?

First off, if you're trying to acquire links to your site, I wouldn't recommend either strategy. A company blog is typically used to write great content and have other sites link back to your content.

If you're using either of your strategies (A or B), there might not be much value for a link back to your own website depending on how the websites are hosted  from the same server (see here: http://www.seomoz.org/q/do-sites-on-the-same-c-block-and-same-server-count-as-seperate-linking-root-domains-when-linking-to-each-other)

I would recommend this: set up a blog at either blog.website.com or website.com/blog and post content on their. It can link back to your website.com/pages. No, these don't count as external links, but there is still the potential for SEO benefit.

If your write great content, you can earn links from external sites, which is potentially more valuable and seems to be what you are looking for.

1 - Go to the main Campaigns page.

2 - Click Settings next to the specific campaign you want to archive.

3 - Scroll to the bottom and hit "Archive".

I refuse to believe this comment in the BMR blog post: "In our wildest dreams, there’s no way we could have imagined this happening."

Please.

They had a great run, and I bet they made some serious $$ during the lifetime of this product (which they had to know wouldn't last forever).

If you're going for an exact match domain but you misspelled the keyword, I don't really see the point of continuing to use it.

Are there people still searching for your misspelling? Does Google autocorrect the misspelling? (chances are it does) These are factors to consider. It also might deter people from visiting your site if the fact that it's a misspelling makes it look like spam.

Of course you can still rank for the keyword your targeting. Exact match domains are no sure bet anyway, plus any domain can theoretically rank for any term.

I believe you can see if you're in the top 50 if it's set up as a keyword within a Pro Campaign. But still, it could be useful to see lower ranks than that, too.

Agreed. It would be nice to get a thumbs up or marked as a "Good answer" when someone is actually helped.

Perhaps SEOmoz could do a little more to prod people towards using these features, as I'm sure most new Mozzers either just forget or aren't aware of how or when to use them.

I'm still using both strategies. I use this tool to find new leads for both: http://linkprospector.citationlabs.com

Obviously these are among the harder links to build, but they're certainly more sustainable than the quick and easy methods that are out there. We've seen several of those (cough cough...blog networks) go by the wayside lately.

For another tip, this is usually where I start when I need ideas: http://pointblankseo.com/link-building-strategies

What you're describing to me is basically page authority and domain authority.

When you create a new page on a website (like a blog post) there won't be any links to it or any other metric for establishing authority, so it probably won't have much page authority at all.

However, if it's a PR5 site (which has a good amount of domain authority), it will still be a valuable link. Typically it's stated that the deeper in the site the link is, the less valuable.

So, based on how I'm understanding you're question, the answer is more or less "yes."