Where to place your brandname in your URL?
-
Hello everybody! Quick and short question:
What is better when you want to rank for your your brandname?
www.jobsbrandname.com or www.brandnamejobs.com
I think for SEO it's better to use the last one but marketing has the wish to use the first one.
Thanks for your responce!
-
I don't think it matters much which order if you're talking about the SEO benefit of where the keyword is.
To me, it just makes more logical sense to choose www.companynamejobs.com from an English language standpoint. If my choice was between "SEOmozjobs.com" and "jobsSEOmoz.com" I would choose the first one (although they both look a little like spam to me, which is why I still think using a subfolder is better)
-
Im sorry that my question is not very clear! The situation at this moment is that we are the owner of www.companyname.com. The clean up the first ten results we want to start a job website.
What is better? www.jobscompanyname.com or www.companynamejobs.com if you want to score on the keyword (companyname)?
-
I don't think that I completely understand the question. Are there multiple existing websites? Can you give me a more specific example or description of what the question here is?
-
Hi Jeffrey,
Do you have a recommendation for this question? Goal is to "clean up" the first results with own websites. That's the reason to start it on a new domainname. The brandname is already our domain.
Thanks!
-
Thank you for your responce! Goal is to "clean up" the first results with own websites. That's the reason to start it on a new domainname. The brandname is already our domain.
-
If you really own that brand shouldn't your URL be brandname.com?
-
I'm curious to know more about what the purpose of this domain is before making too many recommendations.
But are you trying to create a separate site for job listings for your brand? If that's the case, keep it on the same domain and use brandname.com/jobs or jobs.brandname.com
This will make the most sense if you already have a site for your domain name : i.e. brandname.com
-
The last one would be better with the keyword being in the beginning but either on should be fine if you follow up with a title format capitalizing on the brandname i.e. BRAND NAME | OTHER TARGETED KEYWORDS
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What to do with existing URL when replatforming and new URL is the same?
We are changing CMS from WordPress to Uberflip. If there is a URL that remains the same I believe we should not create a redirect. However, what happens to the old page? Should it be deleted?
Technical SEO | | maland0 -
Site Architecture & URL length
Hello SEO Folks, Wanting to have an expert advice on which one we should give preference. We understand a well put-together site architecture is one of the major factor ranking factor. In the other hand shorter URL also an important factor. Since our site aim to have many pages and destination wise product pages, in order to have shorter URL we avoid to follow the best site structure. in our site a product page do not have the right path to have right architecture, would it hurt our DA ? Thanks in advance John Adventure Emirates
Technical SEO | | Johnauh0 -
How to add 301 for many urls
Hi I need to redirect many urls in a website and I was wondering if instead of doing it one by one there is a way to get it the other way round.... Redirect all pages but a few. I get a feeling this is not possible, but prefer asking just in case. Thanks for any feedback
Technical SEO | | turismodevino10 -
XML Sitemap and unwanted URL parameters
We currently don't have an XML sitemap for our site. I generated one using Screaming Frog and it looks ok, but it also contains my tracking url parameters (ref=), which I don't want Google to use, as specified in GWT. Cleaning it will require time and effort which I currently don't have. I also think that having one could help us on Bing. So my question is: Is it better to submit a "so-so" sitemap than having none at all, or the risks are just too high? Could you explain what could go wrong? Thanks !
Technical SEO | | jfmonfette0 -
Canonical URLs in an eCommerce site
We have a website with 4 product categories (1. ice cream parlors, 2. frozen yogurt shops etc.). A few sub-categories (e.g. toppings, smoothies etc.) and the products contained in those are available in more than one product category (e.g. the smoothies are available in the "ice cream parlors" category, but also in the "frozen yogurt shops" category). My question: Unfortunately the website has been designed in a way that if a subcategory (e.g. smoothies) is available in more than 1 category, then itself (the subcategory page) + all its product pages will be automatically visible under various different urls. So now I have several urls for one and the same product: www.example.com/strawberry-smoothie|SMOOTHIES|FROZEN-YOGURT-SHOPS-391-2-5 and http://www.example.com/strawberry-smoothie|SMOOTHIES|ICE-CREAM-PARLORS-391-1-5 And also several ones for one and the same sub-category (they all include exactly the same set of products): http://www.example.com/SMOOTHIES-1-12-0-4 (the smoothies contained in the ice cream parlors category) http://www.example.com/SMOOTHIES-2-12-0-4 (the same smoothies, contained in the frozen yogurt shops category) This is happening with around 100 pages. I would add canonical tags to the duplicates, but I'm afraid that by doing so, the category (frozen yogurt shops) that contains several non-canonical sub-categories (smoothies, toppings etc.) , might not show up anymore in search results or become irrelevant for Google when searching for example for "products for frozen yoghurt shops". Do you know if this would be actually the case? I hope I explained it well..
Technical SEO | | Gabriele_Layoutweb0 -
Spider Indexed Disallowed URLs
Hi there, In order to reduce the huge amount of duplicate content and titles for a cliënt, we have disallowed all spiders for some areas of the site in August via the robots.txt-file. This was followed by a huge decrease in errors in our SEOmoz crawl report, which, of course, made us satisfied. In the meanwhile, we haven't changed anything in the back-end, robots.txt-file, FTP, website or anything. But our crawl report came in this November and all of a sudden all the errors where back. We've checked the errors and noticed URLs that are definitly disallowed. The disallowment of these URLs is also verified by our Google Webmaster Tools, other robots.txt-checkers and when we search for a disallowed URL in Google, it says that it's blocked for spiders. Where did these errors came from? Was it the SEOmoz spider that broke our disallowment or something? You can see the drop and the increase in errors in the attached image. Thanks in advance. [
Technical SEO | | ooseoo
](<a href=)" target="_blank">a> [](<a href=)" target="_blank">a> LAAFj.jpg
0 -
Www or not www base url
Here is the situation. Developer custom coded a magento commerce shop for a seo client and is having problems adding www to the URL without breaking the site. They wont be able to get this completed until a couple months down the road. We are starting monthly SEO this June. Most directories and websites link to the www version of a site not the non www. What should I expect since we are ranking for the non-www and linking to the www version. In web master tools i'm telling google to display the URL as www.
Technical SEO | | waqid0 -
URL rewrite question
I have adjusted a setting in my CMS and the URL's have changed from http://www.ensorbuilding.com/section.php/43/1/firestone-epdm-rubbercover-flat-roofing to http://www.ensorbuilding.com/section/43/1/firestone-epdm-rubbercover-flat-roofing This has changed all the URL's on the website not just this example. As you can see , the .php extension has now been removed but people can still access the .php version of the page. What I want is a site-wide 301 redirect but can not figure out how to implement it? Any help is appreciated 🙂 Thanks
Technical SEO | | danielmckay70