Where to place your brandname in your URL?
-
Hello everybody! Quick and short question:
What is better when you want to rank for your your brandname?
www.jobsbrandname.com or www.brandnamejobs.com
I think for SEO it's better to use the last one but marketing has the wish to use the first one.
Thanks for your responce!
-
I don't think it matters much which order if you're talking about the SEO benefit of where the keyword is.
To me, it just makes more logical sense to choose www.companynamejobs.com from an English language standpoint. If my choice was between "SEOmozjobs.com" and "jobsSEOmoz.com" I would choose the first one (although they both look a little like spam to me, which is why I still think using a subfolder is better)
-
Im sorry that my question is not very clear! The situation at this moment is that we are the owner of www.companyname.com. The clean up the first ten results we want to start a job website.
What is better? www.jobscompanyname.com or www.companynamejobs.com if you want to score on the keyword (companyname)?
-
I don't think that I completely understand the question. Are there multiple existing websites? Can you give me a more specific example or description of what the question here is?
-
Hi Jeffrey,
Do you have a recommendation for this question? Goal is to "clean up" the first results with own websites. That's the reason to start it on a new domainname. The brandname is already our domain.
Thanks!
-
Thank you for your responce! Goal is to "clean up" the first results with own websites. That's the reason to start it on a new domainname. The brandname is already our domain.
-
If you really own that brand shouldn't your URL be brandname.com?
-
I'm curious to know more about what the purpose of this domain is before making too many recommendations.
But are you trying to create a separate site for job listings for your brand? If that's the case, keep it on the same domain and use brandname.com/jobs or jobs.brandname.com
This will make the most sense if you already have a site for your domain name : i.e. brandname.com
-
The last one would be better with the keyword being in the beginning but either on should be fine if you follow up with a title format capitalizing on the brandname i.e. BRAND NAME | OTHER TARGETED KEYWORDS
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Sitemaps, 404s and URL structure
Hi All! I recently acquired a client and noticed in Search Console over 1300 404s, all starting around late October this year. What's strange is that I can access the pages that are 404ing by cutting and pasting the URLs and via inbound links from other sites. I suspect the issue might have something to do with Sitemaps. The site has 5 Sitemaps, generated by the Yoast plugin. 2 Sitemaps seem to be working (pages being indexed), 3 Sitemaps seem to be not working (pages have warnings, errors and nothing shows up as indexed). The pages listed in the 3 broken sitemaps seem to be the same pages giving 404 errors. I'm wondering if auto URL structure might be the culprit here. For example, one sitemap that works is called newsletter-sitemap.xml, all the URLs listed follow the structure: http://example.com/newsletter/post-title Whereas, one sitemap that doesn't work is called culture-event-sitemap.xml. Here the URLs underneath follow the structure http://example.com/post-title. Could it be that these URLs are not being crawled / found because they don't follow the structure http://example.com/culture-event/post-title? If not, any other ideas? Thank you for reading this long post and helping out a relatively new SEO!
Technical SEO | | DanielFeldman0 -
Changing URL of posts
HI, I need to change the urls and permalink structure of my blogposts. How I have to deal all this with google? Do I have to re-submit the pages to google with fetch as google? Will google display duplicate content of the same article ( having changed the url) or will it automatically replace the old url with the new ones? Tx for your support guys!
Technical SEO | | tourtravel0 -
Keyword in URL vs organization
I have a jobs site that currently has the following structure for jobs: www.site.com/jobs/openings/1234.html Categories used to be listed this way: www.site.com/jobs/openings/accounting But we changed it to: www.site.com/jobs/category/accounting Does it matter? Is one better than the other? The page title, heading, and description also have the word "openings" or "opening" in them.
Technical SEO | | cmp1010 -
3 URLS Being Created All For The Same Page
I use wordpress for my blog and for some reason it is creating triple urls for my pages. I am not sure it has always been like this or not. I just noticed it in the errors section of SEO Moz. http://www.kisswedding.com/blog/?gid=7&r=20 http://www.kisswedding.com/blog/ashley-and-daniels-rainy-day-diy-farm-wedding/?gid=7&r=20 http://www.kisswedding.com/blog/ashley-and-daniels-rainy-day-diy-farm-wedding/ It's all the exact same page. Is there something I can do in my settings to make this stop. I don't imagine this is good. Ya think....ha! I saw this is the SEO Moz error area for Missing Title Tags. Apparently the number has gone from 200 to 400 which is weird because I never gave my blog posts meta stuff and I haven't written 200 pages since SEO Moz's last crawl.
Technical SEO | | annasusmiles
Maybe I changed something on my blog settings without even knowing. I can't think for the life of me what that would be though. Thanks so much and I appreciate any help received. Edited to add: I added some plugins over the past week. Maybe it's one of these? Category Text Category SEO Meta Tags (just deactivated this one) PhotoSmash (also deactivated this one) Clicky for WordPress0 -
What would happen if 301 redirects were not in place
Good Morning from 14 degrees C sunny Wetherby UK 🙂 My question is please.... "When a new site is given a total makover ie old urls are re written to radically different ones I know if you dont set up 301 redirects the infamous 404 error page will rear its head. But i wonder if 301 redirects were not configured how long on average does it take google to index the new site and serp links finally point to the new site". Thanks in advance 🙂
Technical SEO | | Nightwing0 -
Why is Google not displaying the right URL on SERP?
Google is not displaying the URL correctly for this page. (See image) Here is the search that I performed: http://goo.gl/xk7L8 If you click on the URL, it doesn't take you to the page that it the URL references. Any ideas? It should show this URL: http://www.theskincentermd.com/breast-enhancement tsc-serp.png
Technical SEO | | theBREWROOM0 -
URL rewriting from subcategory to category
Hello everybody! I have quite simple question about URL rewriting from subcategory to category, yet I can't find any solution to this problem (due to lack of my deeper apache programming knowledge). Here is my problem/question: we have two website url structures that causes dublicate problems: www.website.lt/language/category/ www.website.lt/language/category/1/ 1 and 2 pages are absolutely same (both also returns 200 OK). What we need is 301 redirect from 2 to 1 without any other deeper categories redirects (like www.website.com/language/category/1/169/ redirecting to .../category/1/ or .../category/). Here goes .htaccess URL rewrite rules: RewriteRule ^([^/]{1,3})/([^/]+)/([^/]+)/([^/]+)/([^/]+)/([^/]+)/$ /index.php?lang=$1&idr=$2&par1=$3&par2=$4&par3=$5&par4=$6&%{QUERY_STRING} [L] RewriteRule ^([^/]{1,3})/([^/]+)/([^/]+)/([^/]+)/([^/]+)/$ /index.php?lang=$1&idr=$2&par1=$3&par2=$4&par3=$5&%{QUERY_STRING} [L] RewriteRule ^([^/]{1,3})/([^/]+)/([^/]+)/([^/]+)/$ /index.php?lang=$1&idr=$2&par1=$3&par2=$4&%{QUERY_STRING} [L] RewriteRule ^([^/]{1,3})/([^/]+)/([^/]+)/$ /index.php?lang=$1&idr=$2&par1=$3&%{QUERY_STRING} [L] RewriteRule ^([^/]{1,3})/([^/]+)/$ /index.php?lang=$1&idr=$2&%{QUERY_STRING} [L] RewriteRule ^([^/]{1,3})/$ /index.php?lang=$1&%{QUERY_STRING} [L] There are other redirects that handles non-www to www and related issues: RedirectMatch 301 ^/lt/$ http://www.domain.lt/ RewriteCond %{HTTP_HOST} ^domain.lt RewriteRule (.*) http://www.domain.lt/$1 [R=301,L] RewriteCond %{REQUEST_FILENAME} !-f RewriteCond %{REQUEST_URI} !(.)/$RewriteRule ^(.)$ http://www.domain.lt/$1/ [R=301,L] At this moment we cannot solve this problem with rel canonical (due to our CMS limits). Thanks for your help guys! If You need any other details on our coding, just let me know.
Technical SEO | | jkundrotas0 -
URL rewrite question
I have adjusted a setting in my CMS and the URL's have changed from http://www.ensorbuilding.com/section.php/43/1/firestone-epdm-rubbercover-flat-roofing to http://www.ensorbuilding.com/section/43/1/firestone-epdm-rubbercover-flat-roofing This has changed all the URL's on the website not just this example. As you can see , the .php extension has now been removed but people can still access the .php version of the page. What I want is a site-wide 301 redirect but can not figure out how to implement it? Any help is appreciated 🙂 Thanks
Technical SEO | | danielmckay70