Where to place your brandname in your URL?
-
Hello everybody! Quick and short question:
What is better when you want to rank for your your brandname?
www.jobsbrandname.com or www.brandnamejobs.com
I think for SEO it's better to use the last one but marketing has the wish to use the first one.
Thanks for your responce!
-
I don't think it matters much which order if you're talking about the SEO benefit of where the keyword is.
To me, it just makes more logical sense to choose www.companynamejobs.com from an English language standpoint. If my choice was between "SEOmozjobs.com" and "jobsSEOmoz.com" I would choose the first one (although they both look a little like spam to me, which is why I still think using a subfolder is better)
-
Im sorry that my question is not very clear! The situation at this moment is that we are the owner of www.companyname.com. The clean up the first ten results we want to start a job website.
What is better? www.jobscompanyname.com or www.companynamejobs.com if you want to score on the keyword (companyname)?
-
I don't think that I completely understand the question. Are there multiple existing websites? Can you give me a more specific example or description of what the question here is?
-
Hi Jeffrey,
Do you have a recommendation for this question? Goal is to "clean up" the first results with own websites. That's the reason to start it on a new domainname. The brandname is already our domain.
Thanks!
-
Thank you for your responce! Goal is to "clean up" the first results with own websites. That's the reason to start it on a new domainname. The brandname is already our domain.
-
If you really own that brand shouldn't your URL be brandname.com?
-
I'm curious to know more about what the purpose of this domain is before making too many recommendations.
But are you trying to create a separate site for job listings for your brand? If that's the case, keep it on the same domain and use brandname.com/jobs or jobs.brandname.com
This will make the most sense if you already have a site for your domain name : i.e. brandname.com
-
The last one would be better with the keyword being in the beginning but either on should be fine if you follow up with a title format capitalizing on the brandname i.e. BRAND NAME | OTHER TARGETED KEYWORDS
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Removed URLs
recently my site has got some problem some of my URLs are repeating in the SERP ! I removed them by search console and also site : but they show up again Does anyone know what is wrong?
Technical SEO | | talaabshode20200 -
URL Indexed But Not Submitted to Sitemap
Hi guys, In Google's webmaster tool it says that the URL has been indexed but not submitted to the sitemap. Is it necessary that the URL be submitted to the sitemap if it has already been indexed? Appreciate your help with this. Mark
Technical SEO | | marktheshark100 -
If a URL canonically points to another link, is that URL indexed?
Hi, I have two URL both talking about keyword phrase 'counting aggregated cells' The first URL has canonical link pointing to the second URL, but if one searches for 'counting aggregated cells' both URLs are shown in the results. The first URL is the pdf, and i need only second URL (the landing page) to be shown in the search results. The canonical links should tell Google which URL to index, i don't understand why both URLs are present in search results? Is 'noindex' for the first URL only solution? I am using Yoast SEO for my website. Thank you for the answers.
Technical SEO | | Chemometec0 -
Redirect URLS with 301 twice
Hello, I had asked my client to ask her web developer to move to a more simplified URL structure. There was a folder called "home" after the root which served no purpose. I asked for the URLs to be redirected using 301 to the new URLs which did not have this structure. However, the web developer didn't agree and decided to just rename the "home" folder "p". I don't know why he did this. We argued the case and he then created the URL structure we wanted. Initially he had 301 redirected the old URLS (the one with "Home") to his new version (the one with the "p"). When we asked for the more simplified URL after arguing, he just redirected all the "p" URLS to the PAGE NOT FOUND. However, remember, all the original URLs are now being redirected to the PAGE NOT FOUND as a result. The problems I see are these unless he redirects again: The new simplified URLS have to start from scratch to rank 2)We have duplicated content - two URLs with the same content Customers clicking products in the SERPs will currently find that they are being redirect to the 404 page. I understand that redirection has to occur but my questions are these: Is it ok to redirect twice with 301 - so old URL to the "p" version then to final simplified version. Will link juice be lost doing this twice? If he redirects from the original URLS to the final version missing out the "p" version, what should happen to the "p" version - they are currently indexed. Any help would be appreciated. Thanks
Technical SEO | | AL123al0 -
Exact URL Match For Ranking
Has anyone else run into this issue? I have a competitor that purchases domain names for popular inner pages we are trying to rank for. We are trying to build a brand, our competitors have a lower domain authority but rank higher for inner pages in the serps with VERY little content, backlinks/seo work, they host a single page and do a re-direct to their main site. Would this be a good long term strategy? EX. We sell golf clubs our brand name is golfcity (Ex only) and we carry callaway clubs, our competitor is also building a brand but they purchased callawayclubs.net and do a re-direct. They rank on page one for keywords callaway clubs. If I do try to do this does one have an advantage over another? .com. net .org. because Ive seem them all used and rank on page 1. Thank you!!!
Technical SEO | | TP_Marketing0 -
How to keep a URL social equity during a URL structure/name change?
We are in the process of making significant URL name/structure change to one of our property and we want to keep the social equity (likes, share, +1, tweets) from the old to the new URL. We have been trying many different option without success. We are running our social "button" in an iframe. Thanks
Technical SEO | | OlivierChateau0 -
Google Places - need to update
I've got a client who verified their Google Places listing years ago, and noone knows who so I can't access it. The business is now moving and I need to update the address. What should I do? thanks
Technical SEO | | garymeld0