Where to place your brandname in your URL?
-
Hello everybody! Quick and short question:
What is better when you want to rank for your your brandname?
www.jobsbrandname.com or www.brandnamejobs.com
I think for SEO it's better to use the last one but marketing has the wish to use the first one.
Thanks for your responce!
-
I don't think it matters much which order if you're talking about the SEO benefit of where the keyword is.
To me, it just makes more logical sense to choose www.companynamejobs.com from an English language standpoint. If my choice was between "SEOmozjobs.com" and "jobsSEOmoz.com" I would choose the first one (although they both look a little like spam to me, which is why I still think using a subfolder is better)
-
Im sorry that my question is not very clear! The situation at this moment is that we are the owner of www.companyname.com. The clean up the first ten results we want to start a job website.
What is better? www.jobscompanyname.com or www.companynamejobs.com if you want to score on the keyword (companyname)?
-
I don't think that I completely understand the question. Are there multiple existing websites? Can you give me a more specific example or description of what the question here is?
-
Hi Jeffrey,
Do you have a recommendation for this question? Goal is to "clean up" the first results with own websites. That's the reason to start it on a new domainname. The brandname is already our domain.
Thanks!
-
Thank you for your responce! Goal is to "clean up" the first results with own websites. That's the reason to start it on a new domainname. The brandname is already our domain.
-
If you really own that brand shouldn't your URL be brandname.com?
-
I'm curious to know more about what the purpose of this domain is before making too many recommendations.
But are you trying to create a separate site for job listings for your brand? If that's the case, keep it on the same domain and use brandname.com/jobs or jobs.brandname.com
This will make the most sense if you already have a site for your domain name : i.e. brandname.com
-
The last one would be better with the keyword being in the beginning but either on should be fine if you follow up with a title format capitalizing on the brandname i.e. BRAND NAME | OTHER TARGETED KEYWORDS
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Use existing page with bad URL or brand new URL?
Hello, We will be updating an existing page with more helpful information with the goal of reaching more potential customers through SEO and also attaching a SEM campaign to the specific landing page. The current URL of the page scores 25 on Page Authority, and has 2 links to it from blog articles (PA 35, 31). The current content needs to be rewritten to be more helpful and also needs some additional information. The downsides are that it has an "bad" URL- no target keyword and uses underscores. Which of the following choices would you make? 1. Update this old "bad" URL with new content. Benefit from the existing PA. -or- 2. Start with a new optimized URL, reusing some of the old content and utilizing a 301 redirect from the previous page? Thank you!
Technical SEO | | XLMarketing0 -
WP URL issue - Concatenated URLs (LOTS of them)
WP is doing this somehow, and creating URLs for hundreds of pages that don't exist. HOW is this happening, and how do I stop It? I have many, many URLS like this: https://www.atouchofrust.com/terms-of-use/atouchofrust.com/vendor-news. Of note, atouchofrust.com/terms-of-use, and atouchofrust.com/vendor-news are both legit pages on the site. Why they are being concatenated is beyond my limited understanding of WP. Please, somebody, help. Cori
Technical SEO | | FlyingC0 -
Duplicate Content - Different URLs and Content on each
Seeing a lot of duplicate content instances of seemingly unrelated pages. For instance, http://www.rushimprint.com/custom-bluetooth-speakers.html?from=topnav3 is being tracked as a duplicate of http://www.rushimprint.com/custom-planners-diaries.html?resultsperpg=viewall. Does anyone else see this issue? Is there a solution anyone is aware of?
Technical SEO | | ClaytonKendall0 -
Lost 24 places with one keyword
Hi All, Hope I could get some help. Moz has just finished crawling 1 of our 4 business sites and one of our keywords has dropped 24 places (21st to 45th). Is this the new algorithm at play? (our site is responsive) Cheers
Technical SEO | | CFCU0 -
How to delete specific url?
I just ran drawl diagnostics and trying to delete pages such as "oops that page can't be found" or "404 (not found_ error response pages. Can anyone help?
Technical SEO | | sawedding0 -
URL redirecting domains
Hi Is there anything wrong/dangerous forwarding a clutch of domains to a sub page (landing page) on a different domain ? Say Brand X buys Brand Z and wants to close down Brand Z site but have Brand Z domain fwd to a landing page (explaining the company acquisition) on Brand X site. In addition Brand Z had a few related but unused domains forwarding to Brand Z doman & now also wants those fwd'd to the new landing page on brand X Since the reasons for doing this forwarding are legitimate company reasons relating to an acquisition i would have thought it should be ok but can anyone think of a reason why could be bad since i remember in the old days peeps used to redirect domains for seo reasons so worried fwd'ing a load of domains could cause some sort of negative flag with big G ? Also do domain redirects transfer the authority/juice from the old site/domain to the new destination page (new landing page on brand x site) similar to how a 301 redirect works ? Many Thanks Dan
Technical SEO | | Dan-Lawrence0 -
New website with slightly new urls
Hi we recently designed our website in work and changed some of the urls. the old site used to be http://www.example.ie/contact-us.htm now it's is http://example.ie/get-in-touch The problem we are having is with sitelinks (the ones auto generate in the serp) ie: about, contact us, team etc etc. Once cliked on, these OLD links are all going to 404 pages because of the change of url. Help with this would be greatly appreciated - I was thinking of blocking these old sitelinks in google web master.
Technical SEO | | GlenBOB0 -
Slashes In Url's
If your cms has created two urls for the same piece of content that look like the following, www.domianname.com/stores and www.domianname.com/stores/, will this be seen as duplicate content by google? Your tools seem to pick it up as errors. Does one of the urls need 301 to the other to clear this up, or is it not a major problem? Thanks.
Technical SEO | | gregster10000