301 vs Changing Link href
-
We have changed our company and want to 301 old domain from new domain in order to transfer the benefits of backlinks (DA: 50, 115 Linking Root Domains). I have the ability to modify around 50% of the backlinks. So my question is:
Instead of redirecting all the links, should I update the 50% to link to the new domain instead of relying on redirects? Would this possibly trip an algorithmic filter and devalue these links? Or should I just do a 301 and not worry about modifying the links?
-
Alan is exactly right. Direct links are better but google will discount them if you switch too quickly.
-
301's leak link juice so changing links would be better, but you have a point about gettuing too many links too quick. i would 301 them for now, and slowly change a few links each week.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Advice on Link Building?
I know webmasters shouldn't focus on link building but unfortunately there are some types of content that doesn't get shared as much as other. And for content to go viral, it ain't that easy and it's almost impossible in some smaller niches where you don't have the volume to go "viral". That said I know about the common link building techniques. I know I can submit guest posts but when you're competing with websites that have over 10,000 backlinks, there is no way I'm going to get close to this with guest posting and commenting on other blogs. One way I found for getting backlinks is to publish interviews. Most of the time, people/businesses you interview like to link to this type of content. Publishing value-added content about other businesses' products or services may get some backlinks in return but not that often. So other than that, can some of you share some "out-of-the-box" link building strategies? Thank you in advance!
Intermediate & Advanced SEO | | sbrault740 -
To recover from Penguin update, shall i remove the links or disavow links?
Hi, One of our websites hit by Penguin update and I now know where the links are coming from. I have chance to remove the links from those incoming links but I am a little confused whether i should just remove the links from incoming links or disavow the links? Thanks
Intermediate & Advanced SEO | | Rubix0 -
Changing the relevance of the homepage
One of my new clients is hell bent on changing the content of their homepage. They are one of the world's largest resort companies. The site is graphics-heavy (with embedded text), and barely contains any content. I haven't started any of the on-page optimization yet, but when I do, it will be a major overhaul. Despite the poor on-page of the site, they are getting great rankings and a ton of traffic due to number and quality of their backlinks and domain authority. My concern is this: they want to change the homepage and make it into a "vacation sweepstakes" type of page. Their logic seems to be that they will generate a lot of interest on the site and get people excited about winning an expensive dream vacation, which is all fine and dandy, however, my feeling is that this will change the relevance of the page. So, instead of pitching their ownership-based program, now, they will be promoting vacation contests. So here's the stupid question: would this have the potential to negatively affect their search engine results or the Domain Authority? I'm thinking of suggesting to them a less drastic approach. Perhaps something like the lightbox sweepstakes overlay on marshallsonline.com. At least, this way, we can keep the current homepage and improve on it, rather than going into another niche. Any feedback or suggestions on this is greatly appreciated!
Intermediate & Advanced SEO | | ollan0 -
Deleting Website Section, Preserve Links with 301?
HI Mozers! I have a client who is deleting their community section of their website because they have little activity. I know there are some inbound links going the the community section. If I 301 redirect those links to the homepage instead, will that still preserve the SEO credit of the link -OR-is Google smart enough to know it's redirecting the the homepage and kill the link love? My initial thoughts are that Google will see that it's being redirected to the homepage and not count the link anymore, but I'm just guessing. Any ideas? Anyone have any experience in something like this?
Intermediate & Advanced SEO | | SavvyPanda0 -
Is link juice passed through a 301 and a canonical tag?
Hi all, I am led to believe that link juice does not pass through more than one 301 redirect, however what about a 301 and then a canonical meta tag? Here is an example: subdomain.site.com/uk/page/ -> 301 -> **www.**site.com/uk/page/ www.site.com**/uk/**page/ -> canonical -> www.site.com/page/ Thanks,
Intermediate & Advanced SEO | | Further
Chris0 -
301 a page and then remove the 301
I have a real estate website that has a city hub page. All the homes for sale within a city are linked to from this hub page. Certain small cities may have one home on the market for a month and then not have any homes on the market for months or years. I call them "Ghost Cities". This problem happens across many cities at any point in time. The resulting city hub pages are left with little to no content. We are throwing around the idea of 301 redirecting these "Ghost City" pages to a page higher up in the hierarchy (Think state or county) until we get new homes for sale in the city. At that point we would remove the 301. Any thoughts on this strategy? Is it bad to turn 301s on and off like that? Thanks!
Intermediate & Advanced SEO | | ChrisKolmar0 -
301 Not Allowed...Other Solutions?
A client's site where both the www. and non-www. versions are both being indexed. The non-www. version have has roughly 1000 or so links where the www. version has over twice as much pointing back to the site. In addition, the www. version has higher domain authority. Their programmer has suggested that they can't implement 301's permanent redirects across their site for a few reasons. My question is, what would be the best alternative to block/redirect the non-www. version from being indexed yet still pass link-juice?
Intermediate & Advanced SEO | | VidenMarketing0 -
Which link url placement to buy - High PR vs. High PA?
I'm about to buy one directory link (just the one!) but can't decide which URL to place my link on in that directory because of the varying metrics - which is better of the below (bearing in mind my own site is still a PR0 sitewide)? www.exampledirectory.com/categoryA/subtategory1/
Intermediate & Advanced SEO | | emerald
Metrics: 21 linking domains, PA 44, DA 59, PR0 www.exampledirectory.com/categoryA/
Metrics:1 linking domain, PA 35, DA 59, PR5 I know PR is no longer relevant and usually ignore this metric (except for possible penalties) and just focus on Seomoz toolbar metrics, but as my own site itself is PA:37 and DA:28 homepage but PR0 completely sitewide (over 6 months old but relatively new site), I thought this might help to balance things. Thanks for your advice.0