Track banner ad with google analytics

[danlae]

Hi

We have a top banner ad on an external renown site only to attrack traffic. It does show up in google analytics, but i have seen some increase in  (direct) / (none) traffic. Is there anyway i can track it when banner is showed from 2 separate URLs

http://www.tv2torget.no/bedrift/netthandel/ and http://www.tv2torget.no/bedrift/netthandel/barneklaer/

Thanks

Dan Lærum

[danlae]

So i create a new URL and give it to whom ever is having the banner ad for me and i becomes trackable in analytics?

[Martijn_Scheijbeler]

Hi Dan,

Yes there is, it's called Campaign Tracking and is a feature in Google Analytics. You add a couple of extra parameters to your URL to identify the specific source, medium and campaign. There is a great URL Builder which could easily generate the URLs for you, which could be found here.

For example your new URLs would be something like this:
http://www.example.com/bedrift/netthandel/?utm_source=sitename&utm_medium=referral&utm_campaign=_banner1 _

Happy analyzing!