Digging Into Traffic Data
-
I'm looking or keywords that I may have failed to target. It would seem that the traffic data SEO MOZ provides could be a source for that.
I thought I'd look at: URLs Receiving Entrances Via Search and URLs Receiving Entrances Via Search but I can only find the top 10 results or each. I already know my most popular keywords, I need to find ones that are not getting as much traffic as they could.
Is there a way to dig down deeper into this? I'm having trouble finding the value in this information for the top 10. What am I missing?
Thanks!
-
Thanks, I also use Statcounter and have been using that by just browsing the list. Wanted to make sure I wasn't missing something here. Hmmm, I need to upload a picture too.
-
Hi Rusty,
Great question. Those traffic reports - URLs Receiving Entrances Via Search - are taken directly from your Google Analytic account. So the best place to see more is Google Analytics.
Here's the best way to do this:
1. Under Advanced Segments, choose "Non-paid Search Traffic" Hit Apply.
2. Under reports, choose Content > Site Content > Landing Pages
This gives you the basic report that shows up in SEOmoz. For even greater detail do this:
3. Under "Secondary Dimensions" from the drop down select "Traffic Sources" and "Keywords"
This will tell you not only your top organic landing pages, but the exact keywords sending traffic to those pages.
-
Here is what I like to do:
On Google Analytics go to Traffic Sources --> Sources --> Search --> Organic. On the bottom right of that report, change "show rows" to a larger number.
This will give you the long tail search results that you are starting to snag. Grab a few key phrases that look enticing to you.
Next, run those through Scroogle.org --> Scroogle Scraper. It looks spammy, but I have used it over a year with no problem.
Scroogle will return Google results with no personalized or history enabled. With the latest update, this is huge. If you find you are not ranking very high and still getting a bit of traffic, you can get a back link or two for an easy boost.
Half the time, I see success just from a couple text links from my other posts (deep linking).
Hope I didn't confuse!
Jared
-
Hi Rusty,
Usually when I am seeking for the entrance keywords I am checking on Google Analytics. It gives me a better retrospective. But that doesn't mean you cannot do that with seoMoz.
Still on GA sometimes I have found some quite interesting data to work with.
Istvan
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
New Limits to Adwords Search Volume Data..Oh my!
Has anyone experienced the recent limiting of data in the Google Adwords keyword tools -- Monthly average search volume? The average monthly search volume data used to be nuanced and precise. When searching for the average monthly volume for a keyword like "Chicago Heating and Colling Companies"now results in the vague 1K-10K . Does anyone know what it will take to get more specific ranges? I am new to AdWords and creating my first campaign. Thanks!
Keyword Research | | HectorCortes1 -
Google Adwords traffic shows a different level to Google Trends
Hello I am doing some keyword research support for a client. The keywords that we are looking at Keyword A is 880 LMS and Keyword B is 2900 LMS through Google Adwords. When we look at Google Trends Keyword A is showing much high traffic than keyword B. Does anyone know why this is? Many thanks
Keyword Research | | mblsolutions0 -
How to calculate how much traffic and how much revenue we shoudl expect?
Hi, I am trying to select some keywords and keywords I selected i know that it'll be bring traffic but how would i know how much traffic it could bring and what revenue i should expect? Thanks
Keyword Research | | Rubix0 -
When are we goning to get a way to estimate traffic
It's been months and you guys still say you're working with the Google API. Not buying it anymore. I notice you don't have any trouble charging my card $99/month while I wait. I am new to SEOMoz, so if I am being a jerk and you have some other good method to determine the organic volume of a key phrase,, please let me know!
Keyword Research | | tdawgtoo0 -
Plummeting traffic and rankings for main KWs
Hi there mozzers, You have been so helpful in the past and we'd really appreciate your insights into our problem... we have two data recovery companies in the UK, one has been established for 11 years (dataclinic.co.uk) , the second (datlabs.co.uk) is a subsidiary that's been around for 5 years. Dataclinic has always ranked highly, usually in the top 1-5 on page one for relevant KWs and towards the end of last year we had traffic of approx 1,800 UK visitors/month - now we're down to only 600. Week on week we're falling and I have started to dread the monitoring checks. We're slipping in the rankings too. As our business relies almost 100% on Google rankings our phones just aren't ringing. In contrast our subsidiary company datlabs is climbing up the rankings and drawing more traffic - but unfortunately nothing like enough to compensate for the decline in the main company's traffic. We have used the same kinds of marketing strategies for both but have invested more energy into social for dataclinic, and more energy into local for datlabs. I'd say that our strategies have been less than sparkling clean - we've paid for directory links but not with the really spammy directories. We're at a loss to understand what has happened to have had such a dramatic and devastating effect - please help!! Thanks so much Sue
Keyword Research | | 3Amigos0 -
Is there a good way to get the list of keywords that bring the most traffic to a competing website?
Listing your most "popular" keywords is easy when you have an "old" website, but when you start out, it's not always easy. We obviously have a list of keywords, as well as various versions for each of them, but we have a hard time assessing which ones are the most popular. Also, we may be missing some. It would be handy to know which keywords are bringing the most traffic to our competitors. Is that even possible?
Keyword Research | | jgenesto0 -
Is there anyway to view the Keyword Ranking Report with the Google traffic estimator stats?
The Keyword Ranking Report currently shows site traffic and Google SERP. Is there anyway to also show google traffic estimator next to these numbers?
Keyword Research | | brianmeert0 -
Keyword Traffic Estimator Tools
Hello, I'm relatively new to SEO and looking to find a good tool for estimating the search traffic volume of different keywords in order to focus efforts on higher yielding terms. Right now I'm using Google's traffic estimator but it doesn't seem to have much data for long-tail keywords. Is anything else out there better or more accurate? Thank you!
Keyword Research | | rawberg0