Digging Into Traffic Data

[RustyF]

I'm looking or keywords that I may have failed to target.  It would seem that the traffic data SEO MOZ provides could be  a source for that.

I thought I'd look at: URLs Receiving Entrances Via Search and URLs Receiving Entrances Via Search but I can only find the top 10 results or each.  I already know my most popular keywords, I need to find ones that are not getting as much traffic as they could.

Is there a way to dig down deeper into this? I'm having trouble finding the value in this information for the top 10. What am I missing?

Thanks!

[RustyF]

Thanks, I also use Statcounter and have been using that by just browsing the list. Wanted to make sure I wasn't missing something here. Hmmm, I need to upload a picture too.

[Cyrus-Shepard]

Hi Rusty,

Great question. Those traffic reports - URLs Receiving Entrances Via Search - are taken directly from your Google Analytic account. So the best place to see more is Google Analytics.

Here's the best way to do this:

1. Under Advanced Segments, choose "Non-paid Search Traffic" Hit Apply.

2. Under reports, choose Content > Site Content > Landing Pages

This gives you the basic report that shows up in SEOmoz. For even greater detail do this:

3. Under "Secondary Dimensions" from the drop down select "Traffic Sources" and "Keywords"

This will tell you not only your top organic landing pages, but the exact keywords sending traffic to those pages.

[JaredBroker]

Here is what I like to do:

On Google Analytics go to Traffic Sources --> Sources --> Search --> Organic.  On the bottom right of that report, change "show rows" to a larger number.

This will give you the long tail search results that you are starting to snag.  Grab a few key phrases that look enticing to you.

Next, run those through Scroogle.org --> Scroogle Scraper.  It looks spammy, but I have used it over a year with no problem.

Scroogle will return Google results with no personalized or history enabled.  With the latest update, this is huge.  If you find you are not ranking very high and still getting a bit of traffic, you can get a back link or two for an easy boost.

Half the time, I see success just from a couple text links from my other posts (deep linking).

Hope I didn't confuse!

Jared

[Keszi]

Hi Rusty,

Usually when I am seeking for the entrance keywords I am checking on Google Analytics. It gives me a better retrospective. But that doesn't mean you cannot do that with seoMoz.

Still on GA sometimes I have found some quite interesting data to work with.

Istvan