Advice on display this content on my page for search engines
-
Hi, my website http://www.in2town.co.uk/Holiday-News is about bringing travel and holiday news to our readers of our lifestyle magazine but i am having problems at the moment with the layout.
What i mean by this is, i have written content on the page as an introduction so google knows what this section of the site is about but to be honest it looks rubbish with having the introduction there and i would like to know if i am doing the right thing by having the content there for google to know what my site is about.
I have tried taking it away and noticed i dropped in the rankings and when i have put it back up i go up in the rankings, can anyone please give me some advice over this issue
-
You have to find the right balance for your site and what works for both users and rankings. When thinking about text for your website header to explain who you are, you'll want to think of it as a short blurb. I wouldn't write more than 150 words and be very precise in what you want to rank and tell your users. Less text means less of a big block and might ease a lot of your aesthetic concerns. As Mark Twain said, if I had more time I would have written a shorter letter.
-
here is a site i am working on http://www.cheapflightsgatwick.com/ which is a main travel site which i hope to have finished in the next couple of weeks, and what i have done with this as an experiment is, to have the logo and the main menu shown with a gap.
and what i was thinking was, to have an introduction in there in text format for google and for my users but i do not know if this would be good or not. i do not know if this would look nice or look rubbish.
the problem i have with the in2town one and this one, is finding the space to put the text to let people know what it is and to let google know what it is. before this with the in2town, i have a big space with the writing to show both google and the user what the site is about but it looked out of the place and after looking at other magazines like the sun and female first and digital spy who do not have any content showing, i decided to remove it, so you can see my problem.
when i have a big space on the above site cheap flights gatwick and had information about the site, google had it at number four and five but now when i have removed that i am about number 49, so i am struggling, because i want google to have my site in the top of the search engines but i do not want it to look rubbish
-
You should have a mix of both. Searchbots cannot "see" images (which is why you give them alt tags to help.) Some of your customers are visual learners and will benefit greatly from your images, and others will be text readers and need text. If you don't say what your company does, it makes it extremely confusing for both customers and searchbots. Don't assume people know what your business is about.
-
so are you saying that i just have information in text format in the header position about the site or should i use graphics/
-
So you're definitely going to lose rankings for your major keywords if you take away the information that explains what your site is about. You should work to make this text both friendly for your users and Google's bots. I'd work with a graphic designer to put it somewhere else, say nearer to your header. And I'd work on optimizing what you want to say about the company.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can Googlebot crawl the content on this page?
Hi all, I've read the posts in Google about Ajax and javascript (https://support.google.com/webmasters/answer/174992?hl=en) and also this post: http://moz.com/ugc/can-google-really-access-content-in-javascript-really. I am trying to evaluate if the content on this page, http://www.vwarcher.com/CustomerReviews, is crawlable by Googlebot? It appears not to be. I perused the sitemap and don't see any ugly Ajax URLs included as Google suggests doing. Also, the page is definitely indexed, but appears the content is only indexed via its original source (Yahoo!, Citysearch, Google+, etc.). I understand why they are using this dynamic content, because it looks nice to an end-user and requires little to no maintenance. But, is it providing them any SEO benefit? It appears to me that it would be far better to take these reviews and simply build them into HTML. Thoughts?
Technical SEO | | danatanseo0 -
Container Page/Content Page Duplicate Content
My client has a container page on their website, they are using SiteFinity, so it is called a "group page", in which individual pages appear and can be scrolled through. When link are followed, they first lead to the group page URL, in which the first content page is shown. However, when navigating through the content pages, the URL changes. When navigating BACK to the first content page, the URL is that for the content page, but it appears to indexers as a duplicate of the group page, that is, the URL that appeared when first linking to the group page. The client updates this on the regular, so I need to find a solution that will allow them to add more pages, the new one always becoming the top page, without requiring extra coding. For instance, I had considered integrating REL=NEXT and REL=PREV, but they aren't going to keep that up to date.
Technical SEO | | SpokeHQ1 -
Can Page Content & Description Have Same Content?
I'm studying my crawl report and there are several warnings regarding missing meta descriptions. My website is built in WordPress and part of the site is a blog. Several of these missing description warnings are regarding blog posts and I was wondering if I am able to copy the first few lines of content of each of the posts to put in the meta description, or would that be considered duplicate content? Also, there are a few warnings that relate to blog index pages, e.g. http://www.iainmoran.com/2013/02/ - I don't know if I can even add a description of these as I think they are dynamically created? While on the subject of duplicate content, if I had a sidebar with information on several of the pages (same info) while the content would be coming from a WP Widget, would this still be considered duplicate content and would Google penalise me for it? Would really appreciate some thoughts on this,please. Thanks, Iain.
Technical SEO | | iainmoran0 -
Indexed pages and current pages - Big difference?
Our website shows ~22k pages in the sitemap but ~56k are showing indexed on Google through the "site:" command. Firstly, how much attention should we paying to the discrepancy? If we should be worried what's the best way to find the cause of the difference? The domain canonical is set so can't really figure out if we've got a problem or not?
Technical SEO | | Nathan.Smith0 -
Pages with different content and meta description marked as duplicate content
I am running into an issue where I have pages with completely different body and meta description but they are still being marked as having the same content (Duplicate Page Content error). What am I missing here? Examples: http://www.wallstreetoasis.com/forums/what-to-expect-in-the-summer-internship
Technical SEO | | WallStreetOasis.com
and
http://www.wallstreetoasis.com/blog/something-ventured http://www.wallstreetoasis.com/forums/im-in-the-long-run
and
http://www.wallstreetoasis.com/image/jhjpeg0 -
Should search pages be disallowed in robots.txt?
The SEOmoz crawler picks up "search" pages on a site as having duplicate page titles, which of course they do. Does that mean I should put a "Disallow: /search" tag in my robots.txt? When I put the URL's into Google, they aren't coming up in any SERPS, so I would assume everything's ok. I try to abide by the SEOmoz crawl errors as much as possible, that's why I'm asking. Any thoughts would be helpful. Thanks!
Technical SEO | | MichaelWeisbaum0 -
301 lots of old pages to home page
Will it hurt me if i redirect a few hundred old pages to my home page? I currently have a mess on my hands with many 404's showing up after moving my site to a new ecommerce server. We have been at the new server for 2 years but still have 337 404s showing up in google webmaster tools. I don't think it would affect users as very few people woudl find those old links but I don't want to mess with google. Also, how much are those 404s hurting my rank?
Technical SEO | | bhsiao1 -
How to handle .mobi and normal website for mobile search and regular search
Hi, we have our regular website at jameda.de and a mobile only page at jameda.mobi Users on mobile devices will be automatically redirected to .mobi if they click on a link to jameda.de in the SERPs. What is the best practice to ensure, that Googlebot is indexing jameda.de and Googlebot Mobile is indexing jameda.mobi without duplicate content issues and having Link-Juice benefits on mobile search at the same time? Thanks a lot
Technical SEO | | jameda0