Suppose you have a weekly blog article and sometimes your articles earn social shares (e.g. 23 +1's on Google Plus on one article but normally 3-5 social shares). One out of 10 earns an organic link from a random blog. Would you continue publishing these blog posts?
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@ProjectLabs
Job Title: SEO Manager
Company: Project#Labs
Website Description
A career website for starting your research on a career in education.
Favorite Thing about SEO
The SEO community is very generous and friendly.
Latest posts made by ProjectLabs
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What if your content is getting social shares but no links?
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RE: How Does Moz Shoot Whiteboard Fridays?
They shared some insights of their production process here: "Behind the scenes of SEOmoz's Whiteboard Friday" http://wistia.com/blog/behind-the-scenes-of-seomoz-whiteboard-friday
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RE: Source? Google says having an author photo increases CTR by 15% on average.
Awesome. Thanks so much for the help Rand and Lesley.
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Source? Google says having an author photo increases CTR by 15% on average.
I was listening to an interview with Rand Fishkin on the Eventual Millionaire: http://eventualmillionaire.com/rand-fishkin/
Rand said that Google says that having an author photo increases click through rate by 15% on average.
I am trying to find the original source of this information. Has anyone know the source of this stat?
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Should you have two separate pages for synonym keywords?
Suppose that you want to rank for two keyword phrases that mean the same thing but are slightly different in spelling.
When should you put both keyword phrases on one page versus two pages? What are the pros and cons?
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RE: Paying someone for SEO help?
Moz has their own list of recommended SEO providers who they vouch for which can be found at: http://moz.com/community/recommended. You can also look for Moz Associates, like Dan Shure of Evolving SEO, who Moz trusts to provide expert advice on the Q&A forum.
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RE: EMD.net or PMD.com?
I like the idea of 301 redirecting to a new URL, especially if you are planning to drop one of the products. I think that the domains are a tossup. From my experience, EMD are still very effective in many verticals.
I agree that you should look into possible causes for the penalty. Try the Panguin Tool (http://www.barracuda-digital.co.uk/panguin-tool/) to see if your traffic drop aligns with a specific penalty. Did you receive any Unnatural Link Warnings in your Google Webmaster Tools? (if yes read this http://googlewebmastercentral.blogspot.com/2013/06/backlinks-and-reconsideration-requests.html) If you know that you have some questionable links, try to have them removed or consider the Disavow Tool.
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Social media signals from Facebook comment plugin on your site?
If you are using the Facebook social plugin on your site like ThinkGeek does for comments:
http://www.thinkgeek.com/product/ed6b/
Are there any positive social signals from people leaving comments that could impact the SEO of the page?
I searched the text of some comments in quotations in Google and it appears that the first few comments are indexed but most are not.
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RE: How to Benefit from Author Rank if You Have Expert Interviews
That's a good point. The two-way street prevents people from faking the authorship of pages on your site. Thanks!
The only issue is whether the expert would want to say they are a contributor to our site if they only have contributed one page (the interview). It may help to suggest that it would give them more authority in their subject area from Google's point of view.
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How to Benefit from Author Rank if You Have Expert Interviews
We have several interviews with industry experts on our site. How do we get the benefits from Author Rank?
If I link to the interviewee's Google Plus profile, will Google recognize that they contributed to the site. Or do I need to get them to add our site to their contributor section on their Google Plus profile to receive any Author Rank benefits? (I know Author Rank is not believed to be affecting rankings yet).
Thanks!
Best posts made by ProjectLabs
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RE: Paying someone for SEO help?
Moz has their own list of recommended SEO providers who they vouch for which can be found at: http://moz.com/community/recommended. You can also look for Moz Associates, like Dan Shure of Evolving SEO, who Moz trusts to provide expert advice on the Q&A forum.
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RE: Looking for a rockstar SEO Specialst to join our team - Where should we look?!
Have you tried the SEOMoz LinkedIn group? I know they have a jobs board where you can post job opportunities. You could also SEOs on Twitter to share your job opportunity to their followers. Also Craigslist is usually good for receiving a lot of resumes of candidates.
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RE: How Does Moz Shoot Whiteboard Fridays?
They shared some insights of their production process here: "Behind the scenes of SEOmoz's Whiteboard Friday" http://wistia.com/blog/behind-the-scenes-of-seomoz-whiteboard-friday
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RE: Is it a good idea to use sub-domains?
In terms of SEO, subfolders are almost always the better option. If your brand pages are in a subfolder, they will receive more of a boost in rankings because they are considered part of the main site by search engines. More of the link authority and trust will be passed to pages in a subfolder. Subdomains are considered as a separate site by search engines - for example the blogs like sitename.blogspot.com or sitename.wordpress.com and receive little trust and authority from the rest of the site.
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RE: Infographic submission sites potentially offering paid links....
I try to stay away from these paid submission infographic sites. There are plenty that publish your infographics for free. I agree that it is better to target sites that are relevant to your industry. If someone has published a similar infographic in the past, use Google image search to find out where it was published. These sites may also be interested in publishing your infographic.
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RE: Losing Page Rank after 301 redirect from http to www
The toolbar PageRank doesn't update very frequently so if you moved your content to a new page it makes sense that you don't see any toolbar PageRank right away. It may reappear when Google makes their next update. However, the pages probably do have actual PageRank since the 301 redirect should transfer the authority from the old pages to the new pages. It just doesn't register yet for the toolbar PageRank that you can see.
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RE: What is the best way to include video transcripts on your pages?
I don't think you would get credit for your content if it was within an iframe and hosted on a different site like DotSub or YouTube. If you Google "HTML scroll box" you can find some good tutorials on adding an HTML scroll box. This should make it easy for Google to crawl and index the text content as part of your page but not take up too much space for human visitors.
If you also post the transcript on YouTube then I think this would be considered duplicate content by search engines. After the Panda update I would be cautious about having tons of duplicate content on your site.
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RE: Does sitewide SEO affect PPC Quality Score?
Google wants to keep natural results and paid results separate and does not consider SEO factors when calculating your Adwords quality score to the best of my knowledge.
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RE: Increasing Unbranded Organic Traffic
You also need to attract/build links to your site. If other sites are covering the same topics as you are and they have higher link authority they will push you down the search results. Also make sure that the topics that you are covering are not super competitive, otherwise you have little chance of showing up on the first page of search results without building sufficient link authority. If you have the Mozbar installed, you can enable the SERP overlay and see if sites ahead of you in the SERPs have greater link authority (PA and DA).
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What are your top tactics for boosting your site's Author Rank?
Mike Arneson has an excellent Mozinar where he shares some helpful Author Rank tactics. What specific tactics are you doing to boost the Author Rank of your site?
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