Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Should I publish several blog posts at once or stagger?
-
I have several blog posts that I want to publish (40 or so). For freshness is it better to stagger their publication over several months or is it fine to publish them all at the same time. The comments are closed.
-
I agree. Most of the articles that I have written have taken at least 8 hours. Some have taken over a week with a photographer/artist helping me with images.
I know that lots of people don't believe that we spend this much time and think that 20 minutes of yada yada text is going to be competitive.
-
"It often takes a full 8 hour day or more to write a top quality article. "
Funny you say that. I spent 10 hours today writing one page of kick ass highly relevant content. But I could have written 8 blog posts today with that time. NOPE, I know better. I have Universities link to my content.
-
I have several blog posts that I want to publish (40 or so). For freshness is it better to stagger their publication over several months or is it fine to publish them all at the same time.
I would publish them all at once, but I think you are asking the wrong question.
Why do you have 40 blog posts? I am willing to bet the quality of these posts are poor. You may feel the articles are average, above average or even "good", but that is not even close to acceptable in today's world. When you perform a Google search for the keyword focus of most articles, thousands and perhaps millions of results are returned. Your goal is to land on page 1 of those results. You need "best on the web" content.
It often takes a full 8 hour day or more to write a top quality article. These types of articles don't accumulate. In every case a site owner has shared with me they had 40 articles to publish, they were your average 500 word internet articles being cranked out by a team of content writers, and the articles were never going to reach the top of any competitive keyword search.
I am also concerned about closing comments. You are denying your readers to engage the article and offer valuable content and ideas. This frequently happens when the site owner fears what readers might say. I would suggest a different strategy where you feel comfortable receiving comments.
I made a couple intuitive guesses in my response. If I am mistaken, I apologize.
-
If your blog posts pull in traffic then sitting on them is like walking away from money.
How much money will it cost you to sit on them. How many likes, tweets, links will it cost?
If not much then publish them.
Even if you post them all simultaneously and you can still promote them individually. (This is one of the problems with a blog... it chronologically posts your content. If you were publishing on webpages they could be indexed and on the site but not brought to the homepage until promotion time.
-
Stagger the posts, if you put every thing on at once you are not going to create buzz.
Another thing you can do to get re turn visitors is to have say:
Part 1 of a post to Part 5 then you get re turn visitors and people coming back to your blog for all the parts of the posts.
-
I would say absolutely stagger them out. If you have 40 or so blog posts ready to go, that is awesome!
Google loves a freshly updated blog, In fact it might look spammy to Google if you dump 40 blog posts to your site in one day, then dont post anything else for a month or so..
I would push a new post out once every 1-3 days. Between postings really focus on re-editing the content to make it really stand out. Make sure it has relevant pictures, videos, links and is laid out in a easy to read format.
Is there a reason comments are closed on your blog btw? This is a great way to keep your content updated without doing any work.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Well performing blog article
I have an article that gets a lot of hits, way more than any other I have. Is there a way I can figure out why? For example, Is there a tool to help me find out where people are finding it? Or another important factors I should look at? Thank you in advance
Content Development | | laurentjb1 -
Does google penalize you if you post content in french and english on a website
I'm trying to encourage content editors to only post content in either English or French. For example we have a French press release but the team are wanting it on our site in French and English. I thought this would fall under duplicate content rules. Does google penalize you if you post content in French and English on a website?
Content Development | | EstherBrice0 -
Write post in Moz. How can we apply to send a post, is this posible?
Hi, is posible to colaborate in MOZ post, i´m spanish i so probably i had to check muy post lots lots of times, but is it posible? Thanks
Content Development | | Agenciaseomadrid1 -
References for Healthcare Blog Content?
Hey everyone, We have a couple B2C medical/healthcare clients we produce content for and I was wondering what the industry stance is when it comes to giving references at the end of a blog, assuming there were no statistics or direct quotes used in the content. A lot of our content is written via research on a specific condition/treatment and doesn't really dive deep into specific medical nuances. Things like risks, recovery timelines, questions to ask, etc. are written about mostly. Still, should we be providing general references at the end of blogs to sites like WebMD, Medscape, etc. Thanks for any input!
Content Development | | danielreyes0 -
Content Writing - it should be for the main corporate site, blog or for social media?
Hi There, I have my main site : example.com and a related blog https://blog.example.com/ My management does not believe frequent content posting on the example.com My Queries 1- Will it help boost ranking of **example.com **if we share frequent content on our blog https://blog.example.com/? How much impact it has? 2- Every body says content is the king, Ok fine, but when you are not allowed to share it on the main corporate site, then where to share it? Blog and social media sites? please help. 3- We are in a business where clients do not bother to go on sites and read, so in this scenario is it correct to say that you hav to create the content for search engine consumption even when your clients dont need it/or have not in the habit of reading it? Hope somebody will enligten me caught in catch 22. Regards Tanveer
Content Development | | Sequelmed1 -
Is it okay to delete old blog posts?
Hi All, I'm doing some SEO work on an entertainment (movies/tv/gaming) blog that started in 2011. Their recent articles have gained some popularity due to improved content and marketing, but there is some old stuff from the early days that was poorly written and gets virtually no traffic. These are mostly old news pieces. Out of approximately 10,000 articles, about 1,000 are receiving the lions share of the traffic. I feel like their good content is getting bogged down in a sea of crap. Would there be any harm in deleting some of those old posts? Is there a best practice for culling content? Thanks!
Content Development | | 74andsunny0 -
Guest blogging resources
Mornin' Anyone have any guests blogging resources to find guest bloggers and blogs to guest post on? I've been using My Guest Blog but it runs dry after a while. Thanks
Content Development | | Martin_S0 -
2,500 Word blog post? What's your advice?
Most of my blog posts end up being 400-600 words, sometimes more, sometimes less. I have written one that is 2,500 words this time. If it were you, would you make one huge post, or split it into two or three? Or would you say it wholly depends on my site and the type of content? As far as link bait goes, one page is better . . . I guess. But would anyone ever read a 2,500 word blog post, even it it's about a subject he/she is interested in? Additionally, what's better for SEO? Just wants some second opinions. Thanks!
Content Development | | UnderRugSwept0