How do we measure our link strategy?
-
We're new to link strategy and would really appreciate any help anyone can give us. We are inviting the top food bloggers (aka "linkerati") in the country to visit and hopefully share web content with us. What we don't know is how to measure the results of this... Does anyone have any suggestions, or perhaps a "dashboard" that they could show us to give us some ideas? All help gratefully received!
-
Also, don't forget to have a look at your links in Webmaster tools.
-
Hi,
In your pro dashboard check out Link Analysis. In particular check out the Domain Authority, Domain moz Rank and moz Trust. As you get more links these numbers will grow, the bigger the number the better.
Also, Clicking Links then See more in Open Site Explorer...this will give you a run down of all the links that SEOmoz have found pointing to your site (along with some helpful metrics).
http://www.seomoz.org/learn-seo/mozrank
http://www.seomoz.org/learn-seo/domain-authority
http://www.seomoz.org/learn-seo/moztrust
These link will help you on your way!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Bit.ly links
I have used Moz to analyses where similar companies to mine have links from. One company has a huge amount of links from Bit.ly (2,704,721) and the domain authority of Bit.ly is 96, also with spam score of 0. This seems to be a great source of link building. My understanding of Bit.ly was that it shortened links. Does anyone know how this company has generated so many links from Bit.ly? Thanks!
Link Building | | wonderdome0 -
Effects of a bad link linking to a image
i am getting a lot of links from wallpapers sites.. One person has created 1000's of similar sites that are linking back to my images. My guess is images do not pass link value positive or negative. But I am not sure what the potential effects would be. Does anyone know who linking to images might effect SEO especially when there coming from horribly low quality auto generated sites.
Link Building | | KentH0 -
Linking Etiquette
Hi Moz Community, Long time lurker, first time poster. I work for a real estate firm and have recently done some link analysis. I'm noticing that my company is not getting linked to as frequently as we should be. Several news outlets (including NYT & Bloomberg) have cited our reports, interviews with employees and other original content belonging to my company without linking back to our site (although they do mention us).Some publications are even linking back to our competitors for similar content but not ours. Is it appropriate to reach out and ask for links from these outlets after they've been published? Does anybody have tips on making others aware we want links shared for future articles? Thanks in advance!
Link Building | | rlaughlin0 -
Link building
Hello everyone, I am building links for an e-commerce site and I need to increase the value of the links we get by placing them on specific pages in order to pass more juice to inner pages. Which part of the website should I point the links to? Because there is no content section on the site what I can do is either link to the homepage (not an option) or link to inner pages such as category/subcategory/product pages. My doubt is that it wouldn't look natural to link to products pages from a piece of content or from a site where people go with the intention not to buy but to get information. Any opinions on this?
Link Building | | PremioOscar0 -
Link over-building?
Hello all. One of the first things we do for our clients is to claim their local listings, include them on a set of selected directories (8-10), and blog directories (5), if applicable. Since they will all be linked to the client site, could doing all of this at once run us into problems with unnatural link growth? Thanks! Frank
Link Building | | FrankSweeney0 -
Is link exchange a reliable source to get back links?
I read a latest post on seomoz that _“Do not buy or exchange link with anyone who contacts you. This is completely against Google's policies and if they were to find out, you could be penalized." So I went through Google's ''Link Schemes'' and found that ''Excessive link exchanging ("Link to me and I'll link to you")'' can negatively impact a site's ranking . _ So is it the ''excessive'' link exchanging that can cause a negative impact? Exchanging links with good quality, cached sites (without excessive doing) can do good or bad? Can anyone please explain to me in detail?
Link Building | | semvibe0 -
Link building
i want to ask a question. i am sure this is kind black hat seo. look at this web site http://www.199999dollars.com/ if we also create website like this and put a banner as domain for sale and in the footer put back links to our domain ? thanks
Link Building | | idreams0 -
Link value of :"
Very recently linkedin changed the way they link. The links in the profile are no longer "nofollow" the new links are like this: <a href="[/redirect?url=http%3A%2F%2Fwww%2Estramark%2Enl%2F&urlhash=dWm-](view-source:http://www.linkedin.com/redirect?url=http%3A%2F%2Fwww%2Estramark%2Enl%2F&urlhash=dWm-)" target="_blank" title="New window will open" name="overviewsite"> (http://www.linkedin.com/redirect?url=http://www.stramark.nl/&urlhash=dWm-) Question: What impact does this redirect have for the linkvalue of a link from linkedin. ( it is better than nofollow but what is the impact of this redirect? what actually happens and is the value? URL for the profile i mentioned it on. http://www.linkedin.com/in/blomwouter
Link Building | | Stramark1