Local Business schema / markup
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What markup should local businesses employ on their website?
I'm aware of the newer schema.org markup but does Google still use rich snippets, geotags, etc.?
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Hi MVBryanB,
There are a variety of choices available to you in terms of markup. The main benefit of Schema is that Google, Bing and Yahoo have all agreed on it as a standard. I highly recommend that you read Mike Blumenthal's article on this subject from last autumn, as well as all the comments following it:
Take special note of the free Schema tool Mike links to. I think this resource is exactly what you are looking for.
Miriam
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I use schema, it will work fine with rich snippets in SERPs. Everything a typical local business should need is covered... Is there a specific rich snippet you have in mind for a business?
I use this as an easy schema code generator: http://www.microdatagenerator.com/local-business-schema
Once you've got it enabled, check your implementation with the snippets tester: http://www.google.com/webmasters/tools/richsnippets
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