Domain vs. page authority?
-
hey
i've been told that page auth is more important than domain authrity on open site..
why is that?
-
Yes, unless your desire is to have the home page rank higher. Typically a link to a domain is to the home page.
-
thanks for the answer...
i take it that means backlinking to specific pages ie. domain.com/widget is better than getting links to the main domain?
-
When ranking for keywords, remember that SERPs are for pages and not for sites. So, if you had a site with a DA of 50 and a page with a PA of 1 (new page for example) and the keyword was widget, you will be ranked against other widget pages. So, someone with a PA of 27 and a DA of 27 versus someone with a PA of 1 and a DA of 50, the higher PA will rank ahead all other things being equal.
Also, when you get a link from a site, juice you get is based on the PA and not the DA. So if there are 3 links from a page with a PA of 30 you will get roughly 10 for each link. (Even if the DA is 98).
Hope this helps
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why would I be ranking for a term when it's not anywhere in my page or pages linking to it?
Hi, I have a keyword that's not anywhere in my page in page-grade tool nor are any pages linking to it with that term, why would that be ranking. The term is "dynamic card solution" This is a company we used to have 5 years ago and merged with our company. This term is ranking #1 for this page- http://www.datacard.com/instant-issuance-solutions . I can't figure why that would be even as this is a newer page in the past year. Thanks for any insight as I'm newer to moz. Laura
Moz Pro | | lauramrobinson320 -
Why does one page rank while a similar page doesn't?
We have a blog post (actually several of them that have the same SEO characteristics) that brings a fair amount of traffic to our site (relatively speaking), and according to Google Webmaster Tools it averages in the top 10 in SERPs for various terms. This page has no external links to it, and very few internal links pointing to it. When I run Moz's On-Page Grader for the various keywords it ranks for, the page get's an F on all of them. It was not optimized for any keyword, and it isn't our best content; it was a blog post written a few years ago and forgotten about and was never promoted in any way. The topic does happen to be about something that people search for frequently. According to the keyword difficulty tool, all of the keywords it ranks for have 40-45% difficulty. We have lots of other pages on our site that we have tried to optimize and that get A's and B's in On-Page Grader, that have both internal (from the home page and main menu) and external links pointing at them, etc, but they don't rank well at all. Keyword difficulty for these keywords is in the same range, from 37 - 53%. Why does this one page rank so well when the other pages don't? Additionally, we have been looking at a competitor who has a page that ranks #1 in universal results for numerous keywords according to SEMRush, yet the page gets an F On-page Grader for those keywords. The page has 3 links to it, all from the same domain and it has a very low domain and page authority. The Domain Authority of this page is 47 and the page authority is 33 according to Open Site Explorer (compared with our DA of 30, and PA of 1), and the social metrics are a bit higher than ours, but neither has a lot (they may have 15 likes to our 10). Why does this page rank so well for them? How can we get our Page Authority higher? Thanks for any and all help.
Moz Pro | | mukunig1 -
Why my Domain Authority (DA) is Decreased from 21 to 19?
Hello, I would like to know how the changes in domain authority is counted by MOZ? Domain Authority for my this domain http://www.grandcrayon.ca/ was 21 and it is decreased to 19 in last week. I have checked the moz report and it shows DA as 19. We already have grandcrayon.ca and we recently redirected our .com domain (http://www.grandcrayon.com also to .ca so all the back links of .com are now showing in webmaster for .ca. So i would like to know the reason behind decrement in DA and is there any connection with redirection of .com domain? How can i increase DA for my website?
Moz Pro | | CommercePundit0 -
Why am I getting all these duplicate pages?
This is going for basically all my pages, but my website has 3 'duplicates' as the rest just have 2 (no index) Why are these 3 variations counting as duplicate pages? http://www.homepage.com http://homepage.com http://www.hompage.com/index.php
Moz Pro | | W2GITeam0 -
Is www.domain.com/page the same url as www.domain.com/page/ for Google? (extra slash at end of url)
Dear all, in open site explorer there is a difference the url's 'www.domain.com/page' and 'www.domain.com/page/' (extra slash at end). There can be different values in pageauthority etc. in the open site explorer tool, but is this also the case for Google? Thanks for replying, Regards, Ben
Moz Pro | | HMK-NL0 -
What's the best way to switch a campaign from sub-domain tracking to root domain tracking?
I realized after the fact that one of my campaigns also has a mobile website sub-domain that I'd like to track (ex: http://m.website.com). How can I switch this campaign over to root domain tracking without deleting everything and starting over?
Moz Pro | | CFW-SEO1 -
My domain authority is 1, and I am not seeing any links to my site.
I know that there are links to my site, but nothing shows up. My website is www.mullinsgeoffrey.com. I have tried with and without the www. I am using wordpress for this site, but competitors are as well, and there authority seems fine. is there a hidden setting somewhere that is screwing things up?
Moz Pro | | mullinsgeoffrey0 -
Page Rank is different from google search
I use the ranking tools to check each page of our site. I use the keyword flora grand and exact url http://www.florahospitality.com/dubai-flora-grand-hotel.aspx . It return page rank 1 in US, UAE, and UK region but when I try to search it in google it doesn't appear.
Moz Pro | | shebinhassan0