Keyword Ranking Fluctuation
-
Hi,
In campaigns, every week we found a big keyword ranking fluctuation.
For Example:
This week SEO MOZ campaign shows one keyword on 23 position and keyword change number shows 13 position down. When i have checked manually its showing on 13th position. Can you please tell me why its happen?
Waiting for your reply
Thanks,
-
Like the approach you take to smooth things out, and agree that client education is important.
I hope that my clients focus on KPI's that really matter to their business (conversions!) and not get bogged down chasing rankings! Although it is important for them to understand why ranking matter and how we track them.
If you see negative changes in keywords that were getting you good click-throughs/conversions then you need to do something about it.
-
Yes, the manual searches are de-personalized.
Almost without exception, each data source is different on each occasion.
-
If you're manually checking you need to remove personalisation other wise the SERPS you see will more than likely be different to the one that SEOmoz (or any other ranking tool sees).
-
I think you should look at any single rankings report -- or even a group of them -- much as smart politicians look at public opinion polls: as snapshots in time subject to random variation
** What matters most are broad trends over time using a variety of data sources. **
I favor a "poll of polls" approach.
Here how I do reporting for a sophisticated client:
- monthly reports on just ten keywords
- data from three sources: SEOMOZ, Raven Tools, and a panel of 5 geographically dispersed people in the US doing depersonalized manual searches using the same devices, IP addresses and browsers each time
- attach equal weight to each of the three data sources
All this smooths things out and you can more readily see the trends.
Like so much else in SEO, client education is the key. When I explained to the client what I was doing and why -- it really helped gain trust and move the relationship to a new level.
-
Agree with the others. Don't worry too much about fluctuations - it's when you don't bounce back up again that you need to be concerned. Keep an eye on overall trends, and for competitive keywords keep a close eye on the competition.
Look out for new-comers in the SERPS, and look out for new content. fresh page can out-rank older pages but may weaken over time.
Don't fall into the trap of thinking that the job's done once you achieve a high ranking. You need to stay ahead of the competition.
Good luck!
-
I have experienced big fluctuations in Google.be.
Don't worry to much regarding this issue, try to produce higher relevant content, and it will solve the situation (that is what happened with us).
I hope that hepled,
Istvan
-
Where are you checking, Google?
Fluctuations are bound to happen at any time. Algoritms change constantly, competition make campaigns to move up the ladder. It also depends from which country you're searching the term. All these things create a factor in your positioning.
I see it happen all the time. One minute i'm number 1, and the next hour i'm number 50. Tomorrow i'll be number 5. To remain consistent with a search term, you need to keep making more linkbacks, internal links, content etc etc etc... it never ends.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best method for tracking true keyword ranking overtime?
It seems as though week to week ranking monitoring can be very volatile, and comparing over the course of a month only takes into account the absolute change and not whether the rank has been jumping up and down in the 3 weeks between. What is a good method (Moz tool or not) for tracking a true change in average rank?
Moz Pro | | ajranzato90 -
Historical Ranking of my Website vs. Competition
I recently received the dreaded "So, how do we rank?" question. Is there a way to use Moz Tools to measure how my site ranks for a specific period of time vs. other competitors for a specific keyword? My boss' boss is asking about how we have ranked for a specific topic over time vs. others. Which tools are best for me to use to try and answer that question? Thanks!
Moz Pro | | Eric-Kinaitis0 -
Ranking not correct
Hi, I am new in moz. I just wonder why on pro it shows that our domain laysander.com is rank no 9 on google US. but when I check myself on google.com, it shows on page 2. No 4. What should I do to increase my real rank so that I can go to page 1 Top 3? Thanks,
Moz Pro | | laysander0 -
Google Local results ranking
Are Google Local position results included in Moz ranking reports? If not, how can these be tracked and monitored? Is a Google Local result likely to achieve a similar CTR as previous organic results? Some of our previous good organic search rankings seem to have been replaced by Google Local results for our restaurant and hotel clients. Is this likely to achieve the same traffic and if not, is there a way to get back to organic results? Thanks!
Moz Pro | | ignitehospitality0 -
Finding all search terms/keywords
Hi everyone! Is there a report I can run on SEOMoz that will show all of the search terms that people are using to find my site? I want to analyze where I am doing well and where I can use some work, but I'd like to have that as a starting point. Thanks in advance!
Moz Pro | | JodiFTM0 -
Local Rankings Drop?
G'morning! I got a disturbing report this morning that showed seven of our big keywords drop from high on the first page to not in the top 50. After further research I have found that we are now in Google's local cluster, but no longer on the traditional organic results. My question is this, has Google changed something that doesn't allow results in the local cluster AND in the traditional organic listings? I'm assuming that this is the case because we're doing smart SEO and have built these rankings up nicely over time, but then just fell off the face of the earth. I have attached a snapshot of Moz's Ranking History for a few of the keywords, as I assume this will help explain the story. (We're in green). Any insight would be much appreciated. Thanks! euxQb kwAqh pUxkC
Moz Pro | | jpretz0 -
How can I change the day my keyword rankings are updated?
I have several campaigns which currently get their weekly keyword ranking reports updated on different days. I'd like all of them updated on the same day, so I can just check in one a week for everything.
Moz Pro | | RichardDavies0 -
Page Rank is different from google search
I use the ranking tools to check each page of our site. I use the keyword flora grand and exact url http://www.florahospitality.com/dubai-flora-grand-hotel.aspx . It return page rank 1 in US, UAE, and UK region but when I try to search it in google it doesn't appear.
Moz Pro | | shebinhassan0