Setting up a Company Blog - Subdomain or new URL?
-
I've just got hold of a client without a blog (a blog is very marketable for their industry especially!). But run into the dilemma -
Is it better to set up a new domain ("clientblog.com") with separate hosting or create a subdomain ("blog.clienturl.com")?
Has anyone ever done a study on this and which is most beneficial? Most importantly has anyone had success with either?
Thanks!
-
Makes me feel better I wasn't the only one!
Glad it helped clear things up for you too
-
You're so welcome! It's pretty simple to do as well so come back if your web designer wants to charge you an arm and a leg
-
That is indeed very interesting, we've been looking at whether to for a sub directory or sub domain and this pretty much answers the question, a sub directory it is.
-
That's actually very useful, hadn't given a folder much thought so that helps a lot!
Thanks!!
-
I hadn't actually considered that, so thank you!
-
Is there a reason you aren't considering a sub folder? Check out this resource from Moz - http://www.seomoz.org/learn-seo/domain
"5. Subdomains or Sub-folders
Since search engines keep different metrics for domains than they do subdomains, it is recommended that webmasters place link worthy content like blogs in subfolders rather than subdomains. (i.e. www.example.com/blog/ rather than blog.example.com) The notable exception to this is language specific websites. (i.e. en.example.com for english)"
It should be pretty easy to add a sub-folder like www.clientrul.com/blog for a WP blog for easy SEO
I hope that helps!
-
You can have success with either option, but the general consensus here on SEOMOZ I believe is subfolder
Example;
Shane
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Anyone use a white label SEO company?
I work on my own and beginning to get more clients than I can handle effectively so this is my first look into outsourcing some of the work. Does anyone have a good resource for white label SEO? Do you have any experience with the following? Others? Sky Diamond Media
Industry News | | Masbro
Webimax
Imprezzio (local)
Posirank
OrangeSoda
Profit By Search0 -
Impact SEO when sharing with other PC urls a mobile website url
Struggle with the following impact on SEO if starting to share mobile website URL. We have multiple PC urls (5 different domains).For example www.site1.com, www.site2.com, www.site3.com, www.site4.com and www.site5.com. Now I have to convince other people within the company not to use one mobile website url for all different domains. The intention is to direct all mobile traffic from site1, site2, site3, site4 and site5 to the url: m.site4.com. Based on the following articles I already wanted to combine the www.site4.com with the m.site4.com to one entity, based on the third method which is supported by Google. https://developers.google.com/webmasters/smartphone-sites/details and http://googlewebmastercentral.blogspot.com.au/2013/06/changes-in-rankings-of-smartphone_11.html But now I have to give SEO impact feedback on the other domains. The obvious one is site1, site2, site3 and site5 will not have positive mobile SERP indexation. Second impact: Duplicated content issues across multiple websites.
Industry News | | Letty
Third impact:users from site1, site2, site3 and site5 will see the change in URL, could give a negative user experience.
Fourth impact: text on site1 / site2 / site3 / site5 is not the same as on site 4 this will implement maybe hidden content issues, which could cause penalties. Do I miss other negative SEO impact, I have been searching a lot of the articles / blogs, Q&A but can't really find sufficient information about this particular subject. Any feedback or links to articles / blogs / Q&A are highly appreciated.0 -
Is it currently possible to have a company logo appear with a Google search result?
Hello, We're experimenting with rich snippets. It seems fairly easy to attain authorship through Google and have a headshot appear in a search result... However, we are wondering if it is possible to have a company logo appear (perhaps through rel="publisher"?). Surprisingly, I can't find much info on this. Thanks!
Industry News | | BBEXNinja0 -
Any good White-head SEO Company for Nederland?
Our company in Nederland is looking to outsouce our SEO. We would like to find a local white head seo company to help us to get the best ranking. Any suggestions?
Industry News | | ringochan0 -
I'm looking for a UK seo company, any recommendations?
I don't want to go into a massive amount of detail here. I need 100% whitehat link building services. Nothing shady! Anyone have some recommendations? Budget is about £500 a month.
Industry News | | DaveDawson1 -
Google Product Feeds - New Requirements
We are in the jewelry industry, and for Google product feeds, we list our products under "Apparel & Accessories > Jewelry". As of the new Google feed requirements, they are saying that we have to choose a gender and color for each product that is in the Apparel category. While this makes sense for clothes, it doesn't exactly for jewelry because many items are for both men and women, and there's not always a color associated with each product. I can enter some of these fields manually, but with 5,000+ products, it makes it difficult w/ each update. Anyone have solutions for this? Or a way around it? Can we just include those fields but leave them blank? Any other solutions?
Industry News | | applesofgold1 -
Is using Turkish characters like ş, ğ , ü in the URLs better for SEO?
My web site is Turkish. And my keyword is "yurtdışı üniversite" I want to know, using Turkish characters like ş, ğ , ü in my URLs better for SEO? http://www.studyzone.com.tr/haber-detay/2011/06/21/yurtdışı-üniversite-kayıtları-için-acele-edin! OR http://www.studyzone.com.tr/haber-detay/2011/06/21/yurtdisi-universite-kayitlari-icin-acele-edin!
Industry News | | apesteli0 -
New business acquisition for digital agencies from SEO and CRO
I have a nice simple question to ask all you mozzers out there, specifically if you work for a web design/digital agency. Does your agency get any new business clients through your SEO and CRO efforts? I'm asking this to try and build up a qualitative data set. I am responsible for all SEO and CRO at our agency for all clients along with our own website. Having increased traffic by over 200% in the last 12 months, and obtaining page one of Google for all our targeted keywords, we are still without any new business or ROI. We are fortunate enough to get a lot of great clients via word of mouth, a great sales team and client retention, I'd really like to know what the bigger picture is here? If I get enough data back, I'll make it into my first Youmoz post and share all the data with everyone :¬) I've now added a survey so you answer anonymously: There are only 5 questions in all, your time is greatly appreciated. http://www.surveymonkey.com/s/New_business_acquisitions_for_digital_agencies Any feedback gladly welcomed. Regards Sean
Industry News | | Yozzer0