New project old domain should I 301 redirect while new sites built
-
I just took on a larger scale e-commerce project and came across a tricky road block that I need some advise on. Ok I'm building the site from scratch and due to it's complexity it may take 3-4 months before I have it designed and coded. The client has a domain name that has some decent page/domain authority and I would hate to loose that while the sites being built.
Currently I have nothing to display as his previous site got hacked and it was deleted by the previous web admin. Being that a blog has already been approved as part of the project I already installed wordpress to keep the domain fresh however here's the issue, I installed wordpress in a folder called blog and debating if I should 301 redirect or 302 redirect his index here? The blog will always reside in the blog folder even after launch.
Will performing a 301 redirect pull all the juice away from my index page? I'm assuming yes. IF so what would occur once the project is complete and I make the ecommerce site live in the index page?
Thanks in Advance!
- Mike
-
Thanks for the feedback Robert. Sadly nothing exists of the old site. I'm going with your recommendation on the home page and 301ing the inners once live.
Thanks again!
-
Jose,
My first question would be: Are you absolutely sure nothing exists of the old site. I have heard this many times and had top shelf server pros go in and recreate. Are you sure in any case there was no back up? etc.
If you have no other option, my inclination is that you should get a page up to speak to customers first. Let them know what has happened and provide a time line to resolution. When you say larger scale, that is the scary part for me. So, my next inclination is to do a 302 to the blog and then do the 301 when the new site is up and do it url to url.
Mozzers I am prepared to be wrong on this, so pitch in please.
Best
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
New SEO manager needs help! Currently only about 15% of our live sitemap (~4 million url e-commerce site) is actually indexed in Google. What are best practices sitemaps for big sites with a lot of changing content?
In Google Search console 4,218,017 URLs submitted 402,035 URLs indexed what is the best way to troubleshoot? What is best guidance for sitemap indexation of large sites with a lot of changing content? view?usp=sharing
Technical SEO | | Hamish_TM1 -
Google Deindexing Site, but Reindexing 301 Redirected Version
A bit of a strange one, a client's .com site has recently been losing rankings on a daily basis, but traffic has barely budged. After some investigation, I found that the .co.uk domain (which has been 301 redirected for some years) has recently been indexed by Google. According to Ahrefs the .co.uk domain started gaining some rankings in early September, which has increased daily. All of these rankings are effectively being stolen from the .com site (but due to the 301 redirect, the site loses no traffic), so as one keyword disappears from the .com's ranking, it reappears on the .co.uk's ranking report. Even searching for the brand name now brings up the .co.uk version of the domain whereas less than a week ago the brand name brought up the .com domain. The redirects are all working fine. There's no instance of any URLs on the site or in the sitemaps leading to the .co.uk domain. The .co.uk domain does not have any backlinks except for a single results page on ask.com. The site hasn't recently had any design or development done, the last changes being made in June. Has anyone encountered this before? I'm not entirely sure how or why Google would start indexing 301'd URLs after several years of not indexing these.
Technical SEO | | lyuda550 -
301 Redirect / cross-domain canonical to a URL w/ Ampersand
I have a question regarding ampersands, we are needing to redirect to a URL w/ an ampersand in the URL: http://local.sfgate.com/b18915250/Sam-&-Associates-Insurance-Agency Will Google pass page authority/juice despite the fact that there is an ampersand in the URL, if we were to 301 redirect or cross-domain canonical to the url? Should we 301 redirect to http://local.sfgate.com/b18915250/Sam-%26-Associates-Insurance-Agency instead of http://local.sfgate.com/b18915250/Sam-&-Associates-Insurance-Agency? I don't have the option of removing the ampersand Thank you for your time!
Technical SEO | | Gatelist0 -
If a permanent redirect is supposed to transfer SEO from the old page to the new page, why has my domain authority been impacted?
For example, we redirected our old domain to a new one (leaving no duplicate content on the old domain) and saw a 40% decrease in domain authority. Isn't a permanent redirect supposed to transfer link authority to the place it is redirecting to? Did I do something wrong?
Technical SEO | | BlueLinkERP0 -
Multiple domains pointing to same site
Over the years, we have acquired a great number of variations of our domains, or industry-specific domains to protect our brand. Currently, the majority of those domains are parked at the registrars. Would we do any harm to our rankings if we pointed the dormant domains to our website (www.ellsworth.com)? If not, are there any recommendations as the best way to do this, or just point them to the same IP?
Technical SEO | | Ellsworth0 -
.EDU via a 301 Redirect?
I recently received a link to my website from an .edu. However, the way they configured it was they pointed the link to one of their internal pages and then made that page 301 to my website. Is there anyway to gain any link juice from that sort of link?
Technical SEO | | gundogs0 -
301 Redirect with an Exact Domain name Match
My Client had a site that ranked for a pretty competitive two word phrase, but for a variety of reasons had to transfer the site to a different domain name (with none of the previous keywords). We've 301'd everything just fine to the new site, but our traffic for that two word phrase, as well as related long tail traffic, is beginning to drop. Could the drop be related to something that we didn't do well in the transfer? Or is it due to the new domain name now not being an exact match? Sitenote question: Our Google Analytics is still set up for the former domain name and shows data just fine. Is there any reason to switch GA to the new domain? What are the pros/cons? Much thanks in advance!
Technical SEO | | TrevorMcKendrick0 -
Old proudct pages - eComm Site
Hello, Geeks.com currently has approx. 194k pages in Google index. (approx. 30k suppl.) http://www.google.com/search?q=site%3Ageeks.com+inurl%3Aadditem&ie=utf-8&oe=utf-8&aq=t&rls=org.mozilla:en-US:official&client=firefox-a#sclient=psy&hl=en&client=firefox-a&hs=Ltp&rls=org.mozilla:en-US%3Aofficial&source=hp&q=site:www.geeks.com%2F&aq=f&aqi=&aql=&oq=&pbx=1&fp=876898a2ea0c82c7&biw=1512&bih=641 We have many thousands of old product urls which have gone out of stock, never to "see the light of day" again. 14 years worth! Should we be 301'ing all old products pages that go out of stock, if we know for certain we will never carry that SKU again? If we were to do a "mass" 301 of 30k+ urls how would google or other SE's react to that? Could there be any negative implications to doing so? What is considered best practice for eComm sites, as I imagine we are not alone with this type of situation. Thank you in advance. Michael B.
Technical SEO | | JustinGeeks0