Press Release Title Optimization
-
I'm getting ready to distribute a press release on PRWeb and had a question regarding the proper way to optimize the headline. Should I use our targeted keywords or our brand in the headline? We don't have a really strong brand, we are not a very well know company throughout the business world.
The choices would read like this:
"Maker of Blue Widgets Receives Pretigous [big company name] Award"
or
"[Brand Name] Receives Prestigious [big company name] Award"
Any thoughts?
Thanks
-Brandon
-
Personally I would use your first "Maker of Blue Widgets..." title. It does a couple things in my opinion. First, since your brand is not very strong but possibly the widget is well known, the release is more likely to get picked up by media (though sadly awards press releases seldom do in my experience). Second, assuming you are buying the upgraded "SEO" package, it themes the press release more about the widgets than your brand. As long as you use good link text as well, this will make the links to your site more about the widgets than the brand. Of course if you are looking for brand recognition then go the other way.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Optimized URL?
Hi Mozers, We're trying to come up with an SEO friendly URL. Does it make sense to re-order primary-secondary-tumor to secondary-primary-tumor because "primary tumor" has high volumes and thus those two words should be adjacent? Any advice is appreciated! Yael
Keyword Research | | yaelslater0 -
Double, Triple Brand In Title ?
Hey All, Quick question regarding have your brand in your title 2+ times unnaturally; is this not keyword stuffing? Example: BRAND product this that | BRAND - for almost every product? Other titles are BRAND product | BRAND Keyword | Brand. - looks like a CMS issue. Going through all of a clients titles and want your opinion!! Thanks !
Keyword Research | | paul-bold0 -
Title keyword and synonyms in content ?
what is the % relation in between a keyword in title and that given keyword's synonyms in a content of that page? if i use the keyword "apple pie" on a page title once, what should be % of reappearance of this keyword in the content ? and its synonyms in relation to the entire content on that page. thank you
Keyword Research | | orion680 -
Is there an Optimal number of Keywords i should promote per site?
Good morning, When trying to select my best keywords to promote, i am trying to find the max number of keyword that i will promote and that can still be affective. From your experience, what is this number? Thank you SEOwise
Keyword Research | | iivgi0 -
Plural vs singular keyword usage - on-page optimization
The on-page report card appears to include both plural and singular versions of keywords in reporting the keywords within the body, which results in a keyword stuffing warning. My question is, is it truly keyword spamming to use over 15 instances of a keyword that is spread across plural and singular versions of the keyword? If keywords are lumped together this way by Google's algorithms, why do pages rank differently for singular and plural versions of the same keyword?
Keyword Research | | nathan_lg0 -
Keywords and On-Page Optimization
Hi i have quite a few keywords i want to rank for which are: how to lose 10 pounds fast how to lose 100 pounds how to lose ten pounds how to lose 30 pounds I can either make separate pages for each of these keywords, but i would prefer to create a single page since most of the content would be very similar, plus i don't think Google would like the fact i'm 'targeting' these keywords individually. Anyway if i do decided to create a single page for all these keywords, what advice do you have? For the URL i'm going to have the keyword 'how to lose weight' or 'how to lose pounds', something generic. Then i'm going to have content which pretty much answers each search query. Now i guess the negative is the fact, i can't optimize the page for each keyword (e.g. keyword in URL, title, or on the actual page itself) So my question how would you approach this issue? How do i tell google (besides backlinking, i will be including these keywords in anchor text) my page is about how to lose 30 pounds or how to lose 100 pounds, when i'm not doing anyway on-page optimization for the keywords individually. Regards, Chris
Keyword Research | | monster990 -
On-Page optimization for the Long-Tail
Does anyone have any thoughts about on-page optimization for the long-tail of keywords? I know, I know, the way you capture long-tail searches is by having lots of content. The problem is that I can't convince some of my clients to do anything with content marketing. Even so, I'm noting that as much as half the leads for some small business clients comes from long-tail searches. Meanwhile I spend all my time trying to get their pages to rank for a one or two terms. It seems like there must a scientific way to approach increasing long-tail traffic on pre-existing pages. I'm now experimenting with looking at the frequency of words that appear in searches that the client only receives 1 visit from. Together these one-offs amount to about half the traffic. For instance if I have data like this: Visits Search 1 Training help for my German Shepard 1 German Shepard resources in St. Paul 1 German Shepard clubs etc. etc. Then it makes sense to add some language about German shepards, and perhaps try for anchor text with the 'german shepard' match. Perhaps add a photo with alt text of German Shepard etc. The trouble with this technique is that my main target term for the page might be something like "Dog Training Twin Cities". If I try to increase my long-tail traffic about german shepards I risk creating a frankenpage! I'd love to know if any one else has tried to approach this problem of maximizing long-tail traffic on existing pages without hurting UX. Thanks!
Keyword Research | | JesseCWalker0 -
Title Tag & Ranking Improvement....
Hi I have a dilema that I could do with some help with please. I am working on a site and its home page is ranking on the second page of google position 2 (12) for a term such as [Portrait Photographer London] The title tag I am using for this homepage is "Portrait Photographer | Clients Brand Name" ( which does NOT include the word "photography / photographer") The reason why I used this term for the home page is eventually I would like to rank in the top 3 (I'm ambitious) for [Portrait Photographer] so I left out the location on the home page as I have an about us page where I have the title tag "Portrait Photographer London | Clients Brand Name" this is currently ranking on page 3 position 3 (33) for a term such as [London Portrait Photographer] I'm wondering if including the location would help move my client up any? So it would be: "Portrait Photographer London | Clients Brand Name" and the keyword I want move up for is [Portrait Photographer London] Hope this makes sense
Keyword Research | | RankStealer0