To "Rel canon" or not to "Rel canon" that is the question
-
Looking for some input on a SEO situation that I'm struggling with. I guess you could say it's a usability vs Google situation. The situation is as follows:
On a specific shop (lets say it's selling t-shirts). The products are sorted as follows each t-shit have a master and x number of variants (a color).
we have a product listing in this listing all the different colors (variants) are shown. When you click one of the t-shirts (eg: blue) you get redirected to the product master, where some code on the page tells the master that it should change the color selectors to the blue color. This information the page gets from a query string in the URL.
Now I could let Google index each URL for each color, and sort it out that way. except for the fact that the text doesn't change at all. Only thing that changes is the product image and that is changed with ajax in such a way that Google, most likely, won't notice that fact. ergo producing "duplicate content" problems.
Ok! So I could sort this problem with a "rel canon" but then we are in a situation where the only thing that tells Google that we are talking about a blue t-shirt is the link to the master from the product listing.
We end up in a situation where the master is the only one getting indexed, not a problem except for when people come from google directly to the product, I have no way of telling what color the costumer is looking for and hence won't know what image to serve her.
Now I could tell my client that they have to write a unique text for each varient but with 100 of thousands of variant combinations this is not realistic ir a real good solution.
I kinda need a new idea, any input idea or brain wave would be very welcome.
-
Unfortunately, there are still a lot of gaps in how Google handles even the typical e-commerce site. Even issues like search pagination are incredibly complicated on large sites, and Google's answers are inconsistent at best. The only thing I'd say for sure is that I no longer believe the "let us handle it" advice. I've seen it go wrong too many times. I've become a big believer in controlling your own indexation.
-
I completely agree on every point (as I tried to explain above) and I could not myself come up with a better solution, but thought I might give you guys a chance before jumping the rel-canon band wagon
To be honest I didn't expect any amazing ideas but one could hope that I hadn't thought about everything, unfortunately it seems I had.
thx for your time everyone
-
I'm afraid there's no perfect solution. The canonical tag probably is the best bet here - the risk of letting thousands of near-duplicates into the index is much greater than the cost of not landing people on specific colors.
Keep in mind that, once Google removes the color variants, only the "master" product page will appear in search. So, users won't really come into the site with a color intent (except in their heads). Whether that's good or bad for usability isn't clear. On the one hand, it would be nice to rank for every color and have users with a color in mind land on that specific product. On the other hand, some users don't have a color in mind (they know what they like when they see it), and landing on the main product pages shows them all available options. It really depends on your customers, but there are pros and cons, in terms of usability and conversion.
There's no magic Option #3, though - I'm 99% confident saying that. The risks of indexing all color variants post-Panda are relatively high, and I think you'll gain more from consolidating than you'll lose by leaving them all.
-
Hi and thx for your reply.
I agree with you, as I tried to explain in my post. But this doesn't really help me with the users from Google not getting served with the correct picture. Possible leading to a high bounce rate. Plus I have the added problem that Google will see the master as less relevant for the colors as keywords. Since the keyword won't be in the page title, h1,h2,ex.. so all in all the page will have a very low relevance for the key-phrase "blue t-shirt".
Hence I'm looking for a different solution
-
This is exactly the kind of situation that rel="canonical" exists for. Product color is one of those classic examples SEOs bring up when explaining canonicalization. Don't trust Google to figure things out on their own - make it clear to them that these pages are related and should be treated as such.
-
or maybe my explanation is just crappy
-
Ah, sorry. Miss-understood the question then.
-
Hi there and thanks for your input. But what you mention is exactly what I already have (maybe I just explain it badly), I was kinda looking for a different amazingly brilliant solutions that I hadn't thought of myself
But your thoughts and time is very much appreciated. If you have any other ideas do let me know
-
Hi Rene,
The first impression after reading your question is that I meat the same situation as on faceted navigation.
Still this is something different. My advice would be to put the rel=canonical on and get rid of duplicate content. This way you will have one default image, then the visitor can choose what they need (and you just reload the image).
Writing all the hundreds of thousands of unique texts wouldn't be the solution I believe. Still you can use some parameters in the "facets" such as a #color so if people would like to share this content with their friends they can distribute a visitor friendly URL. That would be my choice.
I hope that helped,
Istvan
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Community Discussion - What's the ROI of "pruning" content from your ecommerce site?
Happy Friday, everyone! 🙂 This week's Community Discussion comes from Monday's blog post by Everett Sizemore. Everett suggests that pruning underperforming product pages and other content from your ecommerce site can provide the greatest ROI a larger site can get in 2016. Do you agree or disagree? While the "pruning" tactic here is suggested for ecommerce and for larger sites, do you think you could implement a similar protocol on your own site with positive results? What would you change? What would you test?
Intermediate & Advanced SEO | | MattRoney2 -
"Leeching" backlinks...yes or no?
A lot of websites, by virtue of practicality, will link to wikipedia articles to explain certain concepts. Would it be worthwhile to reach out to those websites and ask them to change the link to a different resource if that resource is a much better alternative than the wikipedia article? And how would you approach this? Thanks!
Intermediate & Advanced SEO | | mack-ayache0 -
H Tags Vs "H Style" Tags?
Hey everybody! So I was wondering what the difference between the H tags and "H Style". My first thought is that it's just the style guide, and not actually a meta tag, but before I go around changing all these styles I want to make sure my computer isn't going to explode SEO juice. Thanks!
Intermediate & Advanced SEO | | HashtagHustler0 -
The "webmaster" disallowed all ROBOTS to fight spam! Help!!
One of the companies I do work for has a magento site. I am simply the SEO guy and they work the website through some developers who hold access to their systems VERY tightly. Using Google Webmaster Tools I saw that the robots.txt file was blocking ALL robots. I immediately e-mailed out and received a long reply about foreign robots and scrappers slowing down the website. They told me I would have to provide a list of only the good robots to allow in robots.txt. Please correct me if I'm wrong.. but isn't Robots.txt optional?? Won't a bad scrapper or bot still bog down the site? Shouldn't that be handled in httaccess or something different? I'm not new to SEO but I'm sure some of you who have been around longer have run into something like this and could provide some suggestions or resources I could use to plead my case! If I'm wrong.. please help me understand how we can meet both needs of allowing bots to visit the site but prevent the 'bad' ones. Their claim is the site is bombarded by tons and tons of bots that have slowed down performance. Thanks in advance for your help!
Intermediate & Advanced SEO | | JoshuaLindley0 -
Subcategories within "New Arrivals" section - duplicate content?
Hi there, My client runs an e-commerce store selling shoes that features a section called "New Arrivals" with subcategories, such as "shoes," "wedges," "boots," "sandals," etc. There are already main subcategories on the site that target these terms. These are specifically pages for "New Arrivals - Boots," etc. The shoes listed on each new arrivals subcategory page are also listed in the main subcategory page. Given that there is not really any search volume for "Brand + new arrivals in boots," but lots of search volume for "Brand + boots," what is the proper way to handle these new arrivals subcategory pages? Should each subcategory have a rel=canonical tag pointing to the main subcategory? Should they be de-indexed? Should I keep them all indexed but try to make the content as unique as possible? Thank you!
Intermediate & Advanced SEO | | FPD_NYC0 -
Rel=canonical
I have seen that almost all of my website pages need rel=canonical tag. Seems that something's wrong here since I have unique content to every page. Even show the homepage as a rel=canonical which doesnt make sense. Can anyone suggest anything? or just ignore those issues.
Intermediate & Advanced SEO | | arcade880 -
How are PDF image alt tags and "subject" field in document properties used for search
Hello, 1. Does google use image alt tags? According to this 2011 document, the answer is no, but I have seen others claiming yes- has google since begun using alt tags for images within PDFs? http://googlewebmastercentral.blogspot.com/2011/09/pdfs-in-google-search-results.html I am trying to decide if it is worth updating existing PDFs with alt tags for images for the purpose of SEO. 2. How does Google use the "Subject" field in document properties for a PDF? Should it be used as a description field for the document, similar to a meta description? Thank you!
Intermediate & Advanced SEO | | winstoncho0 -
Canonical Problem
Hello all. Could someone have a look at my page here www.ashley-wedding-cars.co.uk here and tell me why I have a canonical problem.
Intermediate & Advanced SEO | | AshJez0