SEO Architecture for several operating regions in Australia
-
Hi peoples,
I'm looking to expand my company (www.noyelling.com.au) from Brisbane to other major Australian cities, and really need to nail the way the site is set up and the SEO strategy before committing a lot of time, effort and money into getting top rankings in different cities around Oz.
Most of our SEO clout currently is on our home page, and it is optimised very heavily for Brisbane-specific keywords. My idea for new regions is to follow a similar approach by creating a new 'home' page for each new city (along with a separate pricing and service area page).
e.g.
etc etc
The idea would then be to build links and citations to each of these city-specific home pages to get them ranking for all the top local keywords.
Do you think this is the best way to go about this, or could I consolidate my efforts somehow?
Key considerations are:
- Need to develop a natural link profile
- Nail local SEO
- Quality usability for customers (arriving on a page for their city rather than having to navigate to their city)
-
Thanks for the contribution and link building recommendation.
Re. duplicate content, I'm very aware of the importance of completely reworking the content and tailoring each location-hub to that specific location.
Thanks again
-
Cheers Stephen, your recommendation is something I definitely had in the works, going to work on ranking the home page for 'driving school', 'driving lessons' and other general, nationally-applicable terms.
-
If you head down this route it is very important that you don't just take your page and re-make them verbatim with a new folder in front - search engines will consider this duplicate content.
You will need to tailor make your content per area and make it unique, which is sounds like you are going to do.
Re: link building, you could quite easily find out the IP address of the bigger influences in each city and target those as somewhere to star link building, that will give you relevance in the cities you are trying to target.
-
looks good
make a /brisbane too and once it ranks, then turn the homepage into driving school Australia
S
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
SEO- Manufacturer v Distributor
In respect to a safety clothing manufacturer manage SEO on behalf of, I've noticed that product distributors own 85% of the page 1 SERPs leaving product manufacturers such as my client largely under represented for the vast majority of search queries such as 'safety boots'. Love to hear your opinion on why this is and how I can combat it? TIA!
Intermediate & Advanced SEO | | resolved0 -
How do I optimize dynamic content for SEO?
Hello, folks! I'm wondering how I optimize a site if it is built on a platform that works based on dynamic content. For example, the page pulls in certain information based on the information it has about the user. Not every user will see the same page. Thanks!
Intermediate & Advanced SEO | | Geonetric
Lindsey0 -
Joomla SEO
With so many articles on the web talking about how difficult Joomla is to work with in regards to SEO, I'm curious as to what techniques / changes you guys make when using Joomla with your SEO / inbound practices? Any extensions that you love? An extensions that you hate?
Intermediate & Advanced SEO | | DougHoltOnline0 -
Yoast Seo Plugin
When I view html code of our website, I see this from yoast plugin this. I guess there is really something wrong, especially the page 2? Why so many meta? When ask the support team of the plugin, the developer said me that it is caused by the theme. <html xmlns="<a class="attribute-value">http://www.w3.org/1999/xhtml</a>" lang="<a class="attribute-value">en-US</a>"><head><meta http-equiv="<a class="attribute-value">Content-Type</a>" content="<a class="attribute-value">text/html; charset=UTF-8</a>" /><meta name="<a class="attribute-value">google-site-verification</a>" content="<a class="attribute-value">hRZ9ZRlCURkbiJA5Ewf6VJlSfGZipdXnumAKlHcrHaQ</a>" /><title>Villas Diani | Kenya Luxury Beach Holidaystitle><link rel="<a class="attribute-value">stylesheet</a>" href="[http://villasdiani.com/wp-content/themes/decorum/style.css](view-source:http://villasdiani.com/wp-content/themes/decorum/style.css)" type="<a class="attribute-value">text/css</a>" media="<a class="attribute-value">screen</a>" /><link rel="<a class="attribute-value">alternate</a>" type="<a class="attribute-value">application/rss+xml</a>" title="<a class="attribute-value">RSS Feed</a>" href="[http://villasdiani.com/feed/](view-source:http://villasdiani.com/feed/)" /><link rel="<a class="attribute-value">pingback</a>" href="[http://villasdiani.com/xmlrpc.php](view-source:http://villasdiani.com/xmlrpc.php)" /><meta name="<a class="attribute-value">description</a>" content="<a class="attribute-value">Indian Ocean Villas in Kenya, Diani Beach Resort. Find Diani beach Accommodation and Information for Luxury Beach Holidays in Kenya</a>"/><link rel="<a class="attribute-value">canonical</a>" href="[http://villasdiani.com/](view-source:http://villasdiani.com/)" /><link rel="<a class="attribute-value">next</a>" href="[http://villasdiani.com/page/2/](view-source:http://villasdiani.com/page/2/)" /><link rel="<a class="attribute-value">author</a>" href="[https://plus.google.com/u/0/108558298587711226912/posts](view-source:https://plus.google.com/u/0/108558298587711226912/posts)"/><link rel="<a class="attribute-value">publisher</a>" href="[https://plus.google.com/u/0/108558298587711226912/posts](view-source:https://plus.google.com/u/0/108558298587711226912/posts)"/><meta property="<a class="attribute-value">og:locale</a>" content="<a class="attribute-value">en_US</a>"/><meta property="<a class="attribute-value">og:type</a>" content="<a class="attribute-value">website</a>"/><meta property="<a class="attribute-value">og:title</a>" content="<a class="attribute-value">Villas Diani | Kenya Luxury Beach Holidays</a>"/><meta property="<a class="attribute-value">og:description</a>" content="<a class="attribute-value">Kenya Diani Beach Villas, Luxury Villa Rentals</a>"/><meta property="<a class="attribute-value">og:url</a>" content="<a class="attribute-value">http://villasdiani.com/</a>"/><meta property="<a class="attribute-value">og:site_name</a>" content="<a class="attribute-value">Villas Diani | Kenya Luxury Beach Holidays</a>"/><meta property="<a class="attribute-value">article:publisher</a>" content="<a class="attribute-value">https://www.facebook.com/VillasDianiBeach</a>"/><meta property="<a class="attribute-value">og:image</a>" content="<a class="attribute-value">http://villasdiani.com/wp-content/uploads/2012/08/alfajiri-cliff-villa-diani-kenya.jpg</a>"/>
Intermediate & Advanced SEO | | Rebeca10 -
Subdomains for US Regions
The company I work for is expanding their business to new territories. I've got a lot of stabilization to do in the region/state where we're one of the most well known companies of our kind. Currently, we have 3 distinct product lines which are currently distinguished by 3 separate URLS. This is affecting the user flow of our site, so we'd like to clean it up before launching our products into the various regions. The business has decided to grow into 5 new states (one state consisting of one county only) — none of which will feature all 3 products. Our homebase state is the only one that will have all 3 products this year. My initial thought was to use subdomains to separate out the regions, that way we could use a canonical tag to stabilize the root domain (which would feature home state content, and support content for all regions), and remove us from potential duplicate content penalization. Our product content will be nearly identical across the regions for the first year. I second guessed myself by thinking that it was perhaps better to use a "[product].root/region" URL instead. And I'm currently stuck by wondering if it was not better to build out subdomains for products and regions...using one modifier or the other as a funnel/branding page into the other. For instance, user lands on "region.root.com" and sees exactly what products we offer in that region. Basically, a tailored landing page. Meanwhile the bulk of the product content would actually live under "product.root.com/region/page". My head is spinning. And while searching for similar questions I also bumped into reference of another tag meant to be used in some similar cases to mine. I feel like there's a lot of risks involved in this subdomain strategy, but I also can't help but see the benefits in the user flow.
Intermediate & Advanced SEO | | taylor.craig0 -
Mobile SEO
Hi there, My website when searching via mobile is now showing the mobile version of the site in SERPs, well for quite sometime now to be honest, anyway the ranking in mobile are no different to what they are on desktop, is there actually anything I can do to influence my mobile SERPs? 9 times out of 10 it's desktop websites that are ranking about me in mobile search. Any help would be appreciated.
Intermediate & Advanced SEO | | Paul780 -
What are the bing only SEO tactics?
Recently we realised that our client's SERPs were almost always lower on Bing.com and Bing (canada) when comparing with Google.com and Google.ca We want to know if there's different ranking or blocking factors for Bing and if someone had similar expriences. It would also be appreciated if you have releavent and trusted information on this topic, from blog posts, forums, etc. What are your thoughts on this?
Intermediate & Advanced SEO | | RichardPicard0 -
SEO for Global Navigations
I did my first SEO audit from the book SEO Secrets by Danny Dover on my new website at http://melo4.melotec.com:4010/ In the book he says to disable Javascript and see if the global navigation still works. So when I did that the dropdown menus in my navigation don't show. I'm assuming this is a problem but when I check the cache text only version of the site, the dropdowns are in the text only version. Are their any experienced SEO's out their who can weigh in on this issue? Should I have my developer redo the navigation without any javascript? Thanks, Shawn
Intermediate & Advanced SEO | | Romancing0