SEO Architecture for several operating regions in Australia
-
Hi peoples,
I'm looking to expand my company (www.noyelling.com.au) from Brisbane to other major Australian cities, and really need to nail the way the site is set up and the SEO strategy before committing a lot of time, effort and money into getting top rankings in different cities around Oz.
Most of our SEO clout currently is on our home page, and it is optimised very heavily for Brisbane-specific keywords. My idea for new regions is to follow a similar approach by creating a new 'home' page for each new city (along with a separate pricing and service area page).
e.g.
etc etc
The idea would then be to build links and citations to each of these city-specific home pages to get them ranking for all the top local keywords.
Do you think this is the best way to go about this, or could I consolidate my efforts somehow?
Key considerations are:
- Need to develop a natural link profile
- Nail local SEO
- Quality usability for customers (arriving on a page for their city rather than having to navigate to their city)
-
Thanks for the contribution and link building recommendation.
Re. duplicate content, I'm very aware of the importance of completely reworking the content and tailoring each location-hub to that specific location.
Thanks again
-
Cheers Stephen, your recommendation is something I definitely had in the works, going to work on ranking the home page for 'driving school', 'driving lessons' and other general, nationally-applicable terms.
-
If you head down this route it is very important that you don't just take your page and re-make them verbatim with a new folder in front - search engines will consider this duplicate content.
You will need to tailor make your content per area and make it unique, which is sounds like you are going to do.
Re: link building, you could quite easily find out the IP address of the bigger influences in each city and target those as somewhere to star link building, that will give you relevance in the cities you are trying to target.
-
looks good
make a /brisbane too and once it ranks, then turn the homepage into driving school Australia
S
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best SEO Strategy
Hi fellow Mozers: I have a question about strategy. I have a client who is a major real estate developer in our region. They build and sell condominiums and also built and manage several major rental apartments. All rental properties have their own websites and there is also a corporate website, which has been around for many years and has decent domain authority (+/- 40). The original intent of the corporate website was to communicate central brand positioning points, attract investors and offer individual profiles of all major properties. My client is interested in developing an organic search strategy which will reach consumers looking to rent apartments. Typical search strings would include the family whose core string would be 'apartments in Baltimore.' (Currently, the client runs PPC for each one of their properties. This is expensive and highly competitive.) In doing research, we've found that there are two local competitors who are able to break on to Page 1 and appear beside the National 'apartment search guides' who dominate the Page 1 SERPS (like apartments.com). The two local competitors have websites of either the same or lower authority than our client's; one has a better link profile, the other is comparable. Here's our problem: our local competitors only build and manage apartments. So, then, the home pages and all the content of their sites ONLY talk about apartment rental related information. Our client's apartment business is actually larger in scope than either local competitor but is only one of their major real estate verticals. So my question is this: if we want to build out a bunch of content which will rank competitively with our local competition, are we better off creating a new area of the corporate site, creating targeted content and resources appropriate for apartment seekers OR would we be better off creating an entirely new site, just devoted to the same? I'm wondering if a new section will ever rank well against competitors whose root domains actually feature content which is only rental related? Likewise, I'm wondering whether we'd be giving up too much, in terms of authority, by creating an entirely new site? I've also only found examples in the industry where an entirely new site was created, so it makes me question the strategy of building out a rental-specific section of a site which also contains information about their condo business. For instance, the Related Companies are a huge builder in the East; they have a corporate site and a site called https//relatedrentals.com . Any feedback would be greatly appreciated!
Intermediate & Advanced SEO | | Daaveey0 -
What can you do about negative SEO?
We have a list of 240 domains (look exactly the same) linking to our site for a certain keyword. over 3000 links in total. It means that 50% of our keywords are this keyword and it's not a branded keyword which can affect us in the long term. I have done a WHOIS search and found a name, email and number. Vikas Kumar. I linkedin searched him and found his "legit" SEO site which has EXACTLY the same registration details as the spam sites. I emailed him and he said it would cost 5$ a link removal. I phoned him and he DENIED these emails. He then denied owning these sites etc. We have disavowed them but the anchor text % is still affecting us. Is there anything we can do? I know negative SEO isn't illegal but it's really frustrating. Anyone else had any problems with this type of thing?
Intermediate & Advanced SEO | | AndyB_UK1 -
Is CloudFlare bad for SEO?
I have been hit by DDoS attacks lately...not on a huge scale, but probably done by some "script kiddies" or competitors of mine. Still, I need to take some action in order to protect my server and my site against all of this spam traffic that is being sent to it. In the process of researching the tools available for defending a website from a DDoS attack, I came across the service offered by CloudFlare.com. According to the CloudFlare website, they protect your site against a DDoS attack by showing users/visitors they find suspicious an interstitial that asks them if they are a real user or a bot...this interstitial contains a Captcha that suspicious users are asked to enter in order to visit the site. I'm just wondering what kind of an effect such an interstitial could have on my Google rankings...I can imagine that such a thing could add to increased click-backs to the SERPs and, if Google detects this, to lower rankings. Has anyone had experience with the DDoS protection services offered by CloudFlare, who can say a word or two regarding any effects this may have on SEO? Thanks
Intermediate & Advanced SEO | | masterfish1 -
Yoast Seo + Home Page
Hi All, I'm using Studiopress Genesis Enterprise child theme in Wordpress + InstantWP + Yoast SEO. I have created a standard home page (see image) along with bespoke pages My question is this: When I select Pages | All Pages ... I cannot see the home page and therefore cannot optimise the home page with Yoast SEO. What am I doing wrong? Thanks Mark XQvbFl2taJEgFXJ
Intermediate & Advanced SEO | | Mark_Ch0 -
Suggestions for a SEO Review
I think it would be beneficial to have a third party seo review of the network of sites my team and I manage and was wondering if any of you had suggestions for what sort of tests should be done or that we should expect to see done during one of these reviews. We are a small team who has varying seo experience and have been working hard to make improvements to our sites in the past year. Most of our sites have been completely overhauled in the last 12-16 months and seo work that had not been done in the past has been setup, along with some corrections that may have been harming seo. We believe we are on the right track and have learned a good amount about seo in that time, but it would be nice to have some "expert" feedback outside of our office to get a clearer picture on anything we may be missing or some suggested improvements. A sort of double check on the work we have done.
Intermediate & Advanced SEO | | unikey0 -
Information Architecture Question
I've got a site architecture / branding / SEO question for my own site (http://www.strikemodels.com/). In brief, the site sells kits and accessories for model warships that shoot and sink each other. My husband (Stephen) runs the business, and makes many of the parts we sell in our workshop/garage. Stephen wants to have a section where he talks about the equipment he is building/ using, and give updates on each of the pieces. This is equipment we use to make products, not equipment that we sell. For example, he's building an EDM machine, and getting a plastic injection molding machine and an ultrasonic welder up and running. We have a blog section where we post about updates about items that we sell, how to use our products, etc. This is more of a place for him to talk about what he's doing in the shop, and would also serve in future years as something he could point people to regarding his skills as an engineer if needed. I'm looking for opinions and options as to where to put this. Is there a way to use a different category in the blog and have items in the blog show up under a different page if they're in the "Stephen's Corner" category? Other options would be a separate site just for that, or to do threads on the a forum dedicated to the hobby. I'd prefer to keep things on our own site to keep all of the benefits together. Thoughts on structure or ways to make this work? Things I hadn't thought about? Thanks!
Intermediate & Advanced SEO | | KeriMorgret0 -
How to be a good SEO optimizer while competing with a good ranked Bad SEO optimizer?
My keywords are very competitive. My on page optimization report gives A grade for all the keywords I want to target to my Root domain. But my root domain does not show up on search engines for those same keywords. So thanks to SEOmoz i have managed to understand the place I lack is good link building. My competitors have done lot of link building through spamming, commenting on blogs, directories etc. Now according to good seo, this is not right. What do i do? I get digging more in it, i realized that i am getting traffic mostly for less globally searched keywords. But my competitors get high traffic from well searched keywords. How do i cope with such competition? Thanks
Intermediate & Advanced SEO | | MiddleEastSeo0 -
The SEO process...step by step
In what order do you carry out your SEO? do you start with keyword research or competitor analysis or is it on-page and then on to link building, do you concentrate on article submissions and then move on to social networking? List your step by step process here.
Intermediate & Advanced SEO | | IPIM0