Value of Domain Names
-
Hello,
I have an ecommerce site that sells personalized gifts. I am wondering about the value of purchasing domain names for specific products and have them point to a landing page. For example: the domain name personalizediphonecases.com would point to my page of that product. Is that a good idea?
Thank you!
-
Very good answers....thank you! Will be skipping this idea.
Appreciate it,
Shara
-
I wouldn't bother. First of all its not very user friendly and second, it distributes your link building efforts over a number of domain names instead of just a single one. I would rather have one extremely strong domain than two dozen weaker ones.
On top of that, keywords in domain names aren't nearly as relevant as they used to be.
-
Hey Shara,
If you mean you want to purchase those domain names and 301 redirect them there will only be value in that if they have already accrued link equity. Otherwise if there's nothing there and it is a new domain name it will never be indexed if you are redirecting.
If you mean you want to buy a domain name and build a doorway page to a specific page on your site this has been expressly frowned upon by Google for years.
Either way it's not the worthwhile usage of resources or time unless the domain already has link equity that can be transferred to your site. And you would also have to actually have legit pages on the site to make it worth the effort.
-Mike
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Duplicate blogs across different domains
Hi, I am running a blog for several English speaking websites ( e.g Australia, UK ) and I plan doing SEO for these websites. I want to know if it's a must changing all the blogs for these countries in order to avoid Duplicate Content ?
On-Page Optimization | | kiraftw0 -
Can you canonical from one domain page to a different domain page
We are a boating site and have our main site with all it's products. We have an engine section within our main site. But we also have an outside domain, specific to a certain manufacturer of engines. So we want our customers to still find the engine information for this manufacturer within our main site, as well as find the manufacturer targeted engine site in the SERPS. My question is this: Can I canonical those pages within our main site to pages on the outside domain? Or does are canonicals to be used only within the same domain? Thanks,
On-Page Optimization | | tdawson090 -
Domain Authority vs. Page Authority?
I have a couple of questions about this. First of all is one more important than the other? Also, I currently have a website setup for www.domain.com, should I try to change that to domain.com without the www? How is it possible to grow page authority yet I am having a hard time growing domain authority.
On-Page Optimization | | jonnyholt0 -
Should Ltd be added to business names in page titles or not?
For example if a page title contained the company name is it advisable to have the page title as: Blue Cups | Company Name Ltd or Blue Cups | Company Name We have a feeling that searchers are not likely add the Ltd whilst performing searches.
On-Page Optimization | | Liveleigh0 -
Is thumbnail text crawlable/lists of product names considered as normal copy in terms of keywords?
On a page that lists products (thumbnail text repeating the same word when you sell variations of the same thing) and also has copy at the bottom, are the product names crawlable? Is it better to avoid repeating the keyword in the copy? Can you get penalised for it?
On-Page Optimization | | LawrenceNeal0 -
What is the importance of image file names and H1, H2 and H3 tags
Hello, My client thinks they will get better rankings if we change the product image names to reflect the keywords for that page, is this true? I believe I just have to add "alt tags" but not sure now. Also, they think its very important to have H1, H2 and H3 tags on each page. I thought this wasn't a big factor anymore. Is it? Thanks
On-Page Optimization | | maximumrank0 -
Subdomains vs. Subfolders Inheriting Authority/Ranking Value
Our website is a continuing education website that is linked to a large university, and our URL is a subdomain of that larger university domain. We offer degrees as well, but because of the modifications we'd like to make to the degree webpages, our content management system won't let them be a part of our website. Now we're trying to figure out if we should create a separate subdomain for all degrees, and put the individual degrees in separate folders (so, all degrees' URLs woudl be degrees.us.university.edu/degree-name/), or if we should give each its own URL, which would be completely separate from ours (degree urls would be degree-name.university.edu). So our question is, how well do subdomains carry the value of the domain? Is it better to have twenty websites that are all separate subdomains of a strong domain, or one subdomain in a subdomain that houses all twenty websites in folders? And, as a side note, will housing the degrees in degrees.us.university.edu pass value to us (us.university.edu)? Thanks!
On-Page Optimization | | UWPCE0 -
The SEO and CRO Value of an Image Next to Page Content
If given the choice to add an attractive stock photo to a conversion focused page, do the pros out number the cons in terms of SEO and CRO. Some pros are that you can include the keyword in the image filename and image alt tag. It can also increase user experience by making the page more attractive. Some cons might be that it increases page load time which can have a negative impact on SEO and user expereience. Also the visitor might get distracted away from the lead form button.
On-Page Optimization | | SparkplugDigital0