Are links to on-page content crawled / have any effect on page rank?
-
Lets say I have a really long article that begins with links to <a name="something">anchors on the same page.</a>
<a name="something"></a>
<a name="something">E.g.,</a> Chapter 1, Chapter 2, etc, allowing the user to scroll down to different content.
There are also other links on this page that link to other pages.
A few questions:
Googlebot arrives on the page. Does it crawl links that point to anchors on the same page?
When link juice is divided among all the links on the page, do these links count and page rank is then lost?
Thanks!
-
Google wouldn't waste budget. It just means they will have to consider crawling more internal links for a page.
-
Hey, thanks for the quick answer. So this means Googlebot can waste some of its crawl budget on these links?
-
Hi Anthematic,
Google does recognize these anchors, see this blog post from the Google blog detailing a search snippet for in-page anchors, you may have seen them in the SERPs before:
http://googleblog.blogspot.com/2009/09/jump-to-information-you-want-right-from.html
In reply to your second question, yes, they will be counted.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does redirecting a duplicate page NOT in Google‘s index pass link juice? (External links not showing in search console)
Hello! We have a powerful page that has been selected by Google as a duplicate page of another page on the site. The duplicate is not indexed by Google, and the referring domains pointing towards that page aren’t recognized by Google in the search console (when looking at the links report). My question is - if we 301 redirect the duplicate page towards the one that Google has selected as canonical, will the link juice be passed to the new page? Thanks!
Intermediate & Advanced SEO | | Lewald10 -
Site Migration Question - Do I Need to Preserve Links in Main Menu to Preserve Traffic or Can I Simply Link to on Each Page?
Hi There We are currently redesigning the following site https://tinyurl.com/y37ndjpn The local pages links in the main menu do provide organic search traffic. In order to preserve this traffic, would be wise to preserve these links in the main menu? Or could we have a secondary menu list (perhaps in the header or footer), featured on every page, which links to these pages? Many Thanks In Advance for Responses
Intermediate & Advanced SEO | | ruislip180 -
Highly ranked pages to new domain?
Hi everyone! We are ranked #1 for about 30 product pages at www.oldsite.com/product1 and we are wanting to move about 30 of those pages to a new site www.newsite.com/product1 (new domain and hosting - which we own). What is the best way to do this? I'm confused if you recreate those pages on the new domain vs. ftp move them, 301 re-directs, etc. Looking for the things we must do and the sequence to do it all, etc. Thanks so much!
Intermediate & Advanced SEO | | Jamesmcd030 -
Wrong Pages Ranking
Good Afternoon We had an issue a while ago with the incorrect pages ranking in Google for some of our key terms. For example the page ranking for the term in Hotels in Spain was an individual information page for one particular hotel in Spain rather than the top level page which is optimised for "Hotels in Spain" The individual property page was ranking around 36-40 so we tightened up all the internal linking structure to ensure the term "Hotels in Spain" was pointing to the correct page and de-optimised the individual property page for the term. After a few weeks, everything seemed to be working and we were ranking top of second page for correct page however, ranking report today has reversed our good fortune and the incorrect page is ranking in a low position Any further suggestions or advise would be very much appreciated. Ideally, I don't want to remove the page that is ranking as it's still relevant for a search for that particular hotel
Intermediate & Advanced SEO | | Ham19790 -
Prioritise a page in Google/why is a well-optimised page not ranking
Hello I'm new to Moz Forums and was wondering if anyone out there could help with a query. My client has an ecommerce site selling a range of pet products, most of which have multiple items in the range for difference size animals i.e. [Product name] for small dog
Intermediate & Advanced SEO | | LauraSorrelle
[Product name] for medium dog
[Product name] for large dog
[Product name] for extra large dog I've got some really great rankings (top 3) for many keyword searches such as
'[product name] for dogs'
'[product name]' But these rankings are for individual product pages, meaning the user is taken to a small dog product page when they might have a large dog or visa versa. I felt it would be better for the users (and for conversions and bounce rates), if there was a group page which showed all products in the range which I could target keywords '[product name]', '[product name] for dogs'. The page would link through the the individual product pages. I created some group pages in autumn last year to trial this and, although they are well-optimised (score of 98 on Moz's optimisation tool), they are not ranking well. They are indexed, but way down the SERPs. The same group page format has been used for the PPC campaign and the difference to the retention/conversion of visitors is significant. Why are my group pages not ranking? Is it because my client's site already has good rankings for the target term and Google does not want to show another page of the site and muddy results?
Is there a way to prioritise the group page in Google's eyes? Or bring it to Google's attention? Any suggestions/advice welcome. Thanks in advance Laura0 -
.GOV Link - same impact on my site's rankings whether link to home or Gov related category?
I own a job site and I am about to get a link from a .GOV. My site has a category called "State Jobs". Should I ask the ".Gov" to link to my homepage or to the state job page and use the anchor text "State Jobs". I understand "State Jobs" page would get a big kick by that being the anchor text and linking to that specific page, but the question I have is this: for my site as a whole (homepage and various categories) would they get around the same "push up" whether the linking is to 1) my homepage with anchor text being my site's name or 2) to the state job specific page and in this case the anchor text would be "State Jobs"? thank you
Intermediate & Advanced SEO | | knielsen0 -
First link importance in the content
Hi, have you guys an opinion on this point, mentioned by Matt Cutts in 2010 : Matt made a point to mention that users are more likely to click on the first link in an article as opposed to a link at the bottom of the article. He said put your most important links at the top of the article. I believe it was Matt hinting to SEOs about this. http://searchengineland.com/key-takeaways-from-googles-matt-cutts-talk-at-pubcon-55457 I've asked this in private and Michael Cottam told me he read a study a year ago that indicated that the link juice passed to other pages diminished the further down the page you go. But he can't find it anymore ! Do you remember this study and have the link ? What is your opinion on Matt's point ?
Intermediate & Advanced SEO | | baptisteplace0 -
Does a page on a site with high domain authority build page authority easier? i.e. less inbound links?
Is this also why people build backlinks to their BBB profiles, Yellowpages Profiles, etc. i.e. why do people build backlinks to other pages that link to them? Wouldn't it be more beneficial to just build that backlink directly to your target?
Intermediate & Advanced SEO | | adriandg0