Site Migration Question - Do I Need to Preserve Links in Main Menu to Preserve Traffic or Can I Simply Link to on Each Page?
-
Hi There
We are currently redesigning the following site https://tinyurl.com/y37ndjpn
The local pages links in the main menu do provide organic search traffic. In order to preserve this traffic, would be wise to preserve these links in the main menu?
Or could we have a secondary menu list (perhaps in the header or footer), featured on every page, which links to these pages?
Many Thanks In Advance for Responses
-
Hi OrioleOriole and effectdigital, apologies for the delay, but thank you for your help, we preserved the links in the end.
I've marked your responses as good answers and liked them, thanks again
-
I think you Need to Preserve Links in Main Menu to Preserve Traffic or Can I Simply Link to on Each Page
-
Personally I think it would be wise to preserve those links. A secondary top-of-page menu (maybe hover to expand) would preserve the authority in a similar way, footer links don't really do much in modern SEO
It depends what you want. Maybe it's worth sacrificing some small amount of authority from those pages, to have killer new UX that converts 10x better. Do the math
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Advice needed on canonical paginated pages
Hi there. I use Genesis and StudioPress themes. I recently noticed that the canonical link for blog pages points to the first page on all paginated pages, which I understand is an SEO no-no. I found some code here that adds a unique canonical link to each paginated page but for categories only. It works fine. I only have one category for my site. My question is: is there a downside (or even upside) to not having a blog page and placing a link to my category page in the navigation bar instead, using the category page as the blog page? It looks good and works. What do you think? I find it odd that this seems to be an issue across the Internet and the only solution that comes up relies on the Yoast plugin, which I don't want to use (don't want to use a plugin for SEO). Thanks in advance.
Intermediate & Advanced SEO | | Nobody16165422281340 -
How come a page can rank in top 10 for medium difficult keyword, with poor link profile.
Hi Moz Community, The keyword that http://customsigncenter.com/ is ranking for is "custom sign", the keyword difficulty is 38 (according to Moz Keyword Explorer). Here are the link metrics for the page and domain: Page authority: 27 Domain authority: 18 Facebook shares: 50 Linking RDs to the page: 7 Linking RDs to the Root Domain: 8 From the SERP, a lot of its competitors have better link profile than this guy. How come the page http://customsigncenter.com/ can rank 6th for the keyword "custom sign". Are there any important "hidden factors" behind the scene? Thank you for any help and support. Best, Raymond
Intermediate & Advanced SEO | | raymondlii1 -
Site Migration and Traffic Help!
Hi Moz, I recently migrated my website with the help of an SEO company using 301 redirects. The reason for the move was to change our CMS from .aspx to Drupal/Wordpress. The homepage (www.shiftins.com) and the blog (www.shiftins.com/blog) were the only two pages that kept the same url. Everything else was redirected. It's been about two months since the redirects were completed and traffic has dropped off about 90%. I'm starting to worry that something was not done properly and my traffic may never return. The process for the redirects seem correct when I checked the work the SEO company did. All pages were duplicated, redirected to individual pages, then the old pages were de-indexed. Are there any insights the community can provide? Please help!
Intermediate & Advanced SEO | | shictins1 -
Page / Domain Authority Question
If my website were to purchase a sponsored article on a site with a powerful domain authority that contained a do-follow link, and the link would be "domain.com/articles/new-article" ... obviously new-article would have 0 page authority, being new... is that still considered a valuable link and why or why not?
Intermediate & Advanced SEO | | cat5com0 -
Existing 301s during site migration - what to do?
Hi - I'm looking at an old website and there are lots of 301s internal to that site - what do I do with these when I move to a new site? Should I list them and adjust them so they redirect to the new site now (instead of from one URL to another URL on the old site) - I'm thinking that if I don't the user will have to travel through one 301 then another to get to the new site, which doesn't seem like a great idea? Your thoughts would be welcome.
Intermediate & Advanced SEO | | McTaggart0 -
Site Migration of 4 sites into 1?
Hi Guys, I have a massive project involving a migration of 4 sites into 1. 4 sites include: **www.MainSite.com ** www.E-commerce.com www.Membership.com www.ResearchStudy.com Goal of this project is to have 1-4 regrouped into Main Site I will be following the best practice from this post https://moz.com/blog/web-site-migration-guide-tips-for-seos which has an awesome checklist. I am actually about to start Phase 3: URL redirect mapping. Because all of these sites have hundreds of duplicates, I figured I should first resolve the Main Site dup issues before creating the URL redirect mapping but what about the other domains (2,3,4) though? Should I first resolve the Dup issues on those ones as well or it is not necessary since they will be pointing into the Main Site new domain? I want to make sure I don't overwork the programming team and myself. Thanks For sharing your expertise and any tips on how should I move forward with this.
Intermediate & Advanced SEO | | Ideas-Money-Art0 -
Pages Titles in SERPs - Wordpress Site
In Google SERPs we have several websites (built in wordpress) who's pages are being displayed without using the page title - is this google ignoring the page title or is there a problem in our code - also if this is google is it still taking notice of the page title to determine what content is on the page?I have read several articles on this but wondered if someone can advise - I can provide the URL if required.Also I wanted to 100% that our robots.txt is behaving its self.
Intermediate & Advanced SEO | | JohnW-UK0 -
My site links have gone from a mega site links to several small links under my SERP results in Google. Any ideas why?
A site I have currently had the mega site links on the SERP results. Recently they have updated the mega links to the smaller 4 inline links under my SERP result. Any idea what happened or how do I correct this?
Intermediate & Advanced SEO | | POSSIBLE0