Open Site Exporer Social Media Data Accuracy. Anyone notice this?
-
On my homepage http://www.shipoverseas.com, I have 142 FB Likes, 9 Tweets, 3 +1s. In OSE it shows, FB Likes 86, Tweets 4, and 3 +1s.
Does anyone know why there is a discrepancy? I am using AddThis.
-
Hi, one Q in regards to this - over what timeframe are the stats pulled in for? Is it in total or for that day/week?
-
PPPFFfffff! What? So my FB "Likes" = Regular Likes, Shares, & Comments. Okay, this is making more sense. Those numbers are a little closer.
On my home page, I have 145 "Likes" (FB defined "likes"). OSE shows 51 Shares + 81 Likes = 140. I know for sure I have than 5 comments though. But it's fine. I'm not counting comments. Besides, I have Facebook Comments as well as my Wall comments.
Hmmm, looks like someone fixed my FB re-authorization problem. hehe
THANKS JENN! Keep Rockin it!
-
Hi Francisco,
Ok first, you should send an email to help at seomoz.org about the reauthorization problem. That shouldn't be happening and the Help team can help you out with that.
As for how the social numbers are calculated, here is a response from the engineering team:
"For the social metrics in OSE, first - they're not part of our Linkscape index. We compile those metrics from different APIs. The Twitter metrics are coming from Tweetmeme and they are page specific - not domain specific. So it's not how many people have tweeted his domain - it's how many times someone has tweeted that exact URL.
Facebook is a bit more confusing. The metric in OSE breaks out FB Likes and FB shares - however, on Facebook, when you see the number of Likes, that is a metric that combines shares, likes, and comments. It is confusing when we use Likes, because in OSE we are strictly counting Likes (like someone_liked_ it) which is not the same definition of Like on actual Facebook."It sounds like we're looking into fixing the way FB numbers work though, but it's a lower priority.I hope this helps!Jen -
No problem! I have an email out and will get back to you soon. Thanks for asking the question!
-
That Social Tab gives me problems when I try to "Add the Facebook Page". I am reauthorizing it now for the 5th time. I just checked OSE and my FB Likes increased by one. So it's basically the same thing. Thanks Jenn for checking into this for me as well as for all Mozzers.
-
Hi Francisco!
I've noticed also on my personal site that the numbers aren't quite accurate. I'll ask the dev team and find out how those numbers are calculated. But you might want to try getting those numbers from the Social tab in campaigns now instead? I'll let you know when I hear back!
Thanks,
Jen
-
Linkscape updates tomorrow. Perhaps the the social statistics will update then too.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google & Social
Hi Folks It's been made very clear to us that Google is paying attention to social signals. My questions are: How would I check that Google is aware of my Facebook activity and similarly of my Twitter and Pinterest work? If Google is not aware of these what are some steps I can take to inform them that a particular account is related to a my business site? Finally any must read articles on this topic would be appreciated. Thank you for your time to help me out
Social Media | | PHD1 -
Wordpress Socialize Plugin giving me 400+ 302s. Should I be concerned?
Looking at my report and saw I had over 400 302s. When I looked where they came from, it seems it's from a plugin called socialize sending stuff to Facebook. Does it matter?
Social Media | | IoanSaid1 -
Website Competiton - sharing the entry on social media
Hey guys, I was wondering if any of you could help me with this. Basically one of our clients will host a competition on their website soon. Once a visitor completed the entry form I would like to have social media buttons on that page that automatically place text into your social media account if you chose to "share" or "tweet" your entry. For example it could automatically place "I have just entered to win .... You should try it out as well!" into the twitter or Facebook posting field. I have tried looking around, but honestly I am not sure what the look for. How could this be achieved or what it is called? Thank you
Social Media | | Michael-Goode0 -
Social Media Examiner - Facebook Success Summit
Hi there, I was wondering if you could tell me if you think it is worth it to pay $300 for this online conference regarding Facebook marketing. http://www.socialmediaexaminer.com/fbsummit12/
Social Media | | qlkasdjfw0 -
Social channels, tools sites for promoting a blog or article
Hello, I would like to promote blogs, articles etc. Can you give me some tips, advice on how to promote these? I guess everyone starts with Facebook, Twitter and LinkedIn. After that, Reddit, StumbleUpon. Any other good ways (penguin proof) to promote a blog, article etc? Any tools you use: SocialOomph or something similar? Thanks! 🙂
Social Media | | ThomasH0 -
Social Media Approaches for a Pest Control Company
Hi Everyone, I am working with a pest control company that is looking to branch out into social media. Their primary goal is to connect with their existing customers to improve retention. The secondary goal is to potentially pick up new clients. With that said, I wanted to see if you all had some ideas on things that they could tweet/facebook about on a regular basis? Posting about bugs on a daily basis gets pretty boring. I know Rand has been talking a lot lately about not being so narrow, so maybe we should talk more about general home improvement? Any thoughts or ideas? Thanks! EDIT: I should clarify that this is a company that has maintenance plans. You don't call them only when you have a problem. You sign up with them, and they treat your property every 3 months, or whenever you call. Only about 2% of their customer base is one-off phone calls to fix 1 problem and never come back again. I don't think their existing customer base will have any issues with Liking them on Facebook or following them on Twitter. The initial plan is to incentivize them to do so, but once we get the like/follow, we want to continually be in front of them with interesting content, contests as Jay suggested, etc.
Social Media | | brianspatterson2 -
How long until Social Spam achieves the same notoriety/problem as Link Spam used to be
What are people's thoughts on whether or not social spam will become a major problem soon, just like forum profile/blog comment spam, etc, and what do you think the search engines will do about companies that are blatantly gaming the social signals game I.E. since social proof seems to be google's answer to combating anchor text manipulation and content farms, what do you think will be google's answer to combating the rampant social spam that will surely overtake us.
Social Media | | ilyaelbert0 -
Can you recommend a social media guide?
We have a summer intern we need to give a handbook/guide on social media strategies, best practices, etc. Any recommendations? It can be free or paid, as long as it is accurate and up-to-date!
Social Media | | AdamThompson1