Keyword Canabalisation and my solution
-
Hi.
According to one guy, in this thread: http://www.seomoz.org/q/good-seo-titles, the Meta Title, H1 Tag Title on the product page, and the category listing pages should be different to avoid keyword canabilisation.
One problem I noticed in my website after reading about this topic, is that all my printers have the keyword sentence :"refurbished printer", yes 99% of the products are refurbished but in that way according to the answer in the above post I am competing against self, too many pages (1000) with the same keywords on it.
So I decided to make some changes and I I would like to know the opinion of the experts here, I did this only for one product, then I would of course need to this for lots of products.
1. I created a different meta title. check here please
http://www.theprinterdepo.com/hp-color-laserjet-cp2025n-printer-new
2. In the product page itself, I removed the condition from the name of the product, instead I put the template, NAME - MODEL -CONDITION.
3. In the category listing page I havent made any change yet, it still shows the product name only
http://www.theprinterdepo.com/new-printers/color-laser-new-printers
Check 1st row, 4th column.
Is this a good approach?
-
You mentioned wanting to appear for these variations:
hp cp2025n
cp2025n printer
hp cp20205n printer
or just cp2025n
Why not add them into H2 tags within the same product page, so that you cover each? Just a suggestion.
One H2 could be "Why the HP CP2025n?", another could be "HP CP2025n Printer Product Specs", etc.
-
Can you please explain further, you meant to set the entire PRODUCT DESCRIPTION as an h2? or specific parts? keywords only?
-
Sounds like an excellent opportunity to use some h2's within the description, don't you agree?
In terms of worrying about Google picking up a product page instead of your category or keyword-themed "refurbished printers" page, just make sure you have a STRONG page with plenty of internal links, possibly even within a few product descriptions, blog posts, your HTML sitemap, etc. If it's a category, your breadcrumb system will automatically create dozens or hundreds of links to the page naturally.
-
so one thing I could do is to put the template backwards in the breadcrump
condition - name - model.
Then breadcrumb, h1 and meta title would be different
What I want is to avoid keyword canibalization for the term refurbished printers, which is in almost 500 printers we have, and that I just understood yesterday with your explanation.
Probably on google users will search in 3 different ways
hp cp2025n
cp2025n printer
hp cp20205n printer
or just cp2025n
I was thinking that maybe I should remove the word laserjet...,
-
It looks great to me. However, there's still a long tail term repeated in the title, meta, breadcrumb, h1 and twice in the content:
- HP COLOR LASERJET CP2025N PRINTER
You'll probably rank well for that term with a little improvement to your internal linking and a few backlinks from other websites that list where you can buy this printer. It also couldn't hurt to experiment with comparison shopping engines. Google claims to not use browser data (Chrome), but has admitted to using traffic data in the past.
If it were me, I'd figure out a way to get more semantic variation of my keyword on this page, reduce the density for the phrase above and mix things up a bit. Unless of course you want this exact phrase exactly as it is to be the main inbound marketing traffic driver for this product?
I'd love to see what you come up for on your category page title and meta.
-
I was thinking that probably I should use the same template in the category listing pages?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
keywords are not ranking as per the expectation and need site review too
Hello, Recently We have a taken a project " http://customerconnect-services.com/ " and are responsible for the Digital Marketing for the website. FYI, we have been following the best On-Page SEO practices ever since we took the project: Performing Keyword Research, Finalizing the Keywords,Using those in the Page-Title, Meta-Descriptions, Heading Tags and of course in the Content as per MOZ suggestions & SEO standards. But, we are unable to rank in first page; all the considered keywords have a ranking of 51+ which is a serious matter of concern for us. We have also checked whether the Domain / URL has been blacklisted, but it's not (Not even by Google). We are therefore unable to figure out what is going wrong even after following so many best practices to get the keywords a good ranking (1st & 2nd page of SERPs). Therefore I would like to request you to provide your expert opinions in this regard by checking what is it that we are not getting right. The website url is http://customerconnect-services.com/. As this is a high-priority issue for us & the client is a prestigious one of course, please help. Looking forward to hearing from you at the earliest. Thanks & Regards,
Technical SEO | | Harini.M
Harini2 -
Connecting long tail keywords to pages
New to Moz and this forum, so be gentle. 🙂 I’m in the process of overhauling a generally neglected website and have just finished some research on long tail keywords. My question is, how do I implement these? For example, I’ve got a product “Acme Widget” which has its own page on the site (and ranking well for the product name itself). I have lots of long tail keyword sets which describe key benefits of the products – some of which appear in the product copy, others which don’t (perhaps because the thing that a user may search for is ugly/bad-English in copy). For the sake of argument, let’s say I have the following long tail keywords for my Acme Widgets. cheap red widget los angleles widget strong green widgets florida What is the best way to implement these? Do I need to simply incorporate the text into my main Acme Widgets page, or do I need to have separate pages which are highly targeted to each long tail keyword? The problem with the former is unnatural/ugly copy. The problem with the latter is that coming up with enough content to justify (and rank) a page on each keyword set would be quite a challenge. Regards,
Technical SEO | | Warren_Vick
Warren0 -
Keyword Density Clarification, Please
Does keyword density only account for the content-based text on the page or everything that can be crawled on the page? To illustrate, I'll use this forum page and the keyword Moz. Here's my incredibly short blog post: "Moz forum is very helpful, but I still can't figure out Moz analytics." Now, in terms of keyword density, is "Moz" only being counted twice for the times I mentioned it in my post (what I'm calling content-based text) or is "Moz" being counted 40-50 times for all the places it appears on this page. Thanks, Ruben
Technical SEO | | KempRugeLawGroup1 -
Someone is building anchor text links with child porn keywords..help :-(
Hey Everyone; I recently found that there are tons of links to my url (30+) from several sites with the anchor text "download child porn, kiddie porn, and the likes". Although the sites linking to us where the person built the links do not have this content (thank god) it is just my url + the horrible anchor text someone is putting. [added image] Obviously I would not do that to my own site especially since I was ranked for over 15 keywords in the top 5 spots on Google and Bing. I am guessing its a competitor and I am wondering that is there any way I can remove them? Is this negative seo? Also could this be the reason my site has dropped off google page 1 last month for all my positions? I am consistently trying to rebuild but my positions are flying all over the place. Im going from ranking #12 one week to #198 the next; then to #60 and finally not even on google or bing anymore; then back to #50, etc for the past month and a half... Its very aggravating and it has hurt a few of my websites; im at a total loss on how to recover now if this is the case...It seems they have started to build these links in January from what I can find on the postings.. Thank you SEOMOZ im so happy im a member now. Any suggestions on how i can get these links off or if it is why my site has lost its original rankings.. Should I just can my website and start all over with a different URL? How can I watch out for this in the future? Any help would be so so so greatly appreciated and valued 🙂 xpVjMw8
Technical SEO | | Circa0 -
Solutions for too many on-page links?
We have just begun using SEO Moz a few months ago and have been busy cleaning up some of our warnings and errors. One of the errors that has been an issue is ... too many on-page links. I am trying to correct this issue and I am wondering how seo moz counts these links. For instance... we have links to many of our product categories in a drop down from our main menu, those same links are listed in our footer. Does this get counted as two or only one link. If two, should we make one of the link no follow or how would you best suggest correcting this. Our website is www.unikeyhealth.com Since the menu and the footer appear on virtually every page on our site correcting this issue will quickly sort out this problem. Thanks for any advice.
Technical SEO | | unikey0 -
Keyword in Domain or not?
My on page optimization grade is an "A" with the following factors; Factor Overview <dl class="scoreboard clearfix"> <dt>Critical Factors</dt> <dd>4 / 4</dd> <dt>High Importance Factors</dt> <dd>7 / 7</dd> <dt>Moderate Importance Factors</dt> <dd>8 / 9</dd> <dt>Low Importance Factors</dt> <dd>11 / 11</dd> <dt>Optional Factors</dt> <dd>5 / 5</dd> </dl> The main thing I appear to be missing is keywords in my URL. How truly important is that in today's SEO world and how much time or ranking would be lost if I do not have control to change the external links to my website if I decided to migrate to a keyword relevant url?
Technical SEO | | classa0 -
Is this keyword strategy totally wrong?
I have a Driving School website www.1stclassdriving.co.uk. The site is structured geographically with one page per Area
Technical SEO | | Brian_Worger
(post code) and one page per Driving Instructor. There are links from each Area page to the instructors
working in the Area. The principal search keyword that I want to optimise on is
"Driving Lessons" The thinking was to target each individual Area page for
"Driving lessons in xxx" where xxx is the particular geographic area
and each particular Instructor to "Driving Lessons in yyy" where yyy
is the main town . The ideal would be that a search on "Driving
Lessons" would pick up the root page - search on an area, say "Driving
Lessons in Croydon" would pick up the Croydon area page and a search on a
town, say "Driving lessons in Mitcham" would pick up the Instructor
that covered that town page. However having read Rebeccas Keyword research guide I am
concerned that this strategy is wrong because of the volume of pages that use
"Driving Lessons in xxxx". Does this fall foul of "Keyword cannibalization" ?
and if so what is the best way of being able to achieve our objective?0 -
Outranking a competitor when their domain name is the keyword
Hi I'd just like to ask the opinion of my fellow members here : We are currently ranking second for a very important keyword and would obviously like the top spot on the SERP - the site that is ranking first has the domain name as the keyword phrase(along with a good amount of quality links from a variety of domains) - now I know it is possible to outrank them since I do remember reading about this in one of Rands posts(I think it was the whole white hat black hat one he posted recently) - bascially we have more domain authority, slightly less links but from double the amount of root domains and a higher page authority too! Does having the keyword as your domain make THAT much of a difference when we are(imo) quite close in terms of great content and link profiles(and all the onpage factors) ? Thanks!
Technical SEO | | DanHill0