Keyword Canabalisation and my solution
-
Hi.
According to one guy, in this thread: http://www.seomoz.org/q/good-seo-titles, the Meta Title, H1 Tag Title on the product page, and the category listing pages should be different to avoid keyword canabilisation.
One problem I noticed in my website after reading about this topic, is that all my printers have the keyword sentence :"refurbished printer", yes 99% of the products are refurbished but in that way according to the answer in the above post I am competing against self, too many pages (1000) with the same keywords on it.
So I decided to make some changes and I I would like to know the opinion of the experts here, I did this only for one product, then I would of course need to this for lots of products.
1. I created a different meta title. check here please
http://www.theprinterdepo.com/hp-color-laserjet-cp2025n-printer-new
2. In the product page itself, I removed the condition from the name of the product, instead I put the template, NAME - MODEL -CONDITION.
3. In the category listing page I havent made any change yet, it still shows the product name only
http://www.theprinterdepo.com/new-printers/color-laser-new-printers
Check 1st row, 4th column.
Is this a good approach?
-
You mentioned wanting to appear for these variations:
hp cp2025n
cp2025n printer
hp cp20205n printer
or just cp2025n
Why not add them into H2 tags within the same product page, so that you cover each? Just a suggestion.
One H2 could be "Why the HP CP2025n?", another could be "HP CP2025n Printer Product Specs", etc.
-
Can you please explain further, you meant to set the entire PRODUCT DESCRIPTION as an h2? or specific parts? keywords only?
-
Sounds like an excellent opportunity to use some h2's within the description, don't you agree?
In terms of worrying about Google picking up a product page instead of your category or keyword-themed "refurbished printers" page, just make sure you have a STRONG page with plenty of internal links, possibly even within a few product descriptions, blog posts, your HTML sitemap, etc. If it's a category, your breadcrumb system will automatically create dozens or hundreds of links to the page naturally.
-
so one thing I could do is to put the template backwards in the breadcrump
condition - name - model.
Then breadcrumb, h1 and meta title would be different
What I want is to avoid keyword canibalization for the term refurbished printers, which is in almost 500 printers we have, and that I just understood yesterday with your explanation.
Probably on google users will search in 3 different ways
hp cp2025n
cp2025n printer
hp cp20205n printer
or just cp2025n
I was thinking that maybe I should remove the word laserjet...,
-
It looks great to me. However, there's still a long tail term repeated in the title, meta, breadcrumb, h1 and twice in the content:
- HP COLOR LASERJET CP2025N PRINTER
You'll probably rank well for that term with a little improvement to your internal linking and a few backlinks from other websites that list where you can buy this printer. It also couldn't hurt to experiment with comparison shopping engines. Google claims to not use browser data (Chrome), but has admitted to using traffic data in the past.
If it were me, I'd figure out a way to get more semantic variation of my keyword on this page, reduce the density for the phrase above and mix things up a bit. Unless of course you want this exact phrase exactly as it is to be the main inbound marketing traffic driver for this product?
I'd love to see what you come up for on your category page title and meta.
-
I was thinking that probably I should use the same template in the category listing pages?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
One company, 3 countries, 3 sites - best solution?
Hi all, I'm working with a company that has 3 x websites all on separate WordPress platforms. One is at .com, the others .fr and .de - they are essentially very similar. I have suggested that it is worth exploring setting all of these websites up on the .com domain with country-specific directories to combine their authority and help all 3 websites naturally rank due to combining incoming links, authority etc. Quesitons: To ensure each country has control of their site, would you maintain a separate install of WP at each directory, i.e: .com/fr/ and .com/de or would you put it all on the same WP? Would you go down this route of combining all 3 sites onto one domain with country-specific directories? What are the pitfalls?
Technical SEO | | Bee1590 -
Why is Google showing sitelinks for 1 of our keywords, but not the other which is very similar?
For the term "Corazonas Foods" Google displays the sitelinks in the SERP listing. But for the term "Corazonas" it does not. The second term, Corazonas (our brand name), is not a generic term for anything so why wouldn't Google do the same for both terms?
Technical SEO | | getwilder20 -
Trying to Optimize my site for one keyword any advice please
Hi, we are trying to optimize our site www.in2town.co.uk for the keyword of lifestyle magazine. We are having trouble with this. We were last year number one in google for the keyword and then the end of last year we went to position four and now we are on the bottom of the second page and we are not sure what is happening. here is the text view of the site http://webcache.googleusercontent.com/search?q=cache:5U281SBmDlUJ:www.in2town.co.uk/&hl=en&client=firefox-a&gl=uk&strip=1 I am just wondering if we need to do a better description of the lifestyle magazine at the top as i know it says you should have your keyword within the first 100 words Any help on trying to solve this problem and get the page back where it belongs will be great. I know we have a lot of text on the page so google maybe finding it hard to find out what keywords are what but the only keyword we are interested in this page is lifestyle magazine, in the near future we would be looking at including lifestyle news many thanks
Technical SEO | | ClaireH-1848860 -
Choosing a company name to rank for with main keyword in it?
First question is in regard to the relevance of the main keyword in the company name when used in anchor texts for linkbuilding and also on the website on page seo title tags etc.. We used to call our selves "Isle Surfboards" but now call ourselves "Isle Surf & SUP" , sup is an acronym for "stand up paddle boards" as our core biz in now paddleboards If we are trying to target the main keyword of "paddle boards" should we reconsider and call ourselves on the web " Isle Surfboards & Paddle Boards" or "Isle Surf & Paddle" or does it even matter? Then when we link build should we be building links with our new name "Isle Surf & SUP" or just as "Isle Paddle Boards" or does it even matter? Any help out there? bottom line is we want to rank better for the phrase "paddle boards" & "stand up paddle boards" as those are the top keywords. And in closing since both above are the 2 most popular keywords and are very similar "stand up paddle boards" has "paddle boards" in the phrase should all my on page related seo target "stand up paddle boards" phrase since that would have both phrases or "paddle boards" or a combo of both?
Technical SEO | | isle_surf0 -
New small business.. brand or keyword rich domain?
With so many keyword rich domains in circulation is there actually little option for small business right now other than to use keyword rich domains themselves e.g. (businessname)(keywords).com instead of brand e.g. (businessname.com) where competitors are using keyword rich domains and ranking high? It could be a mis-perception on my part, but, unless you have a very old non keyword domain name, if you don't have a keyword rich domain name in a competitive market you will struggle to succeed unless you have a serious SEO budget. Unless you are the next Google/Facebook/Pepsi isn't branding just a load of BS ? We are ourselves are in a predicament about which domain to use for our own website design business. We have a brand name domain name which is a 4 char domain but we also have a brand+keyword domain and are not 100% which one to use as our primary domain. Perhaps we can use the brand domain as our primary domain and then use the brand+keyword domain as an appropriately constructed single page promotional site, perhaps with unique content which links back to the brand domain? Good idea / Bad idea? I guess the overriding question is, if the content is good enough is the domain name you choose irrelevent to some extent?
Technical SEO | | NeilD0 -
Local Keywords Not Ranking Well in a Geographic Location (but Rank Very Well Outside of Geographic Location)
Has anyone experienced, in the last few months, an issue where a website that once ranked well for 'local' terms in Google stopped ranking well for those terms (but saw a ranking decrease only within the geographic location contained within those keywords)? For example only, some 'root' keywords could be: Chicago dentist Chicago dentists dentist Chicago dentists Chicago What happens is that when a searcher searches from within the geographic area of Chicago, IL, the target website no longer ranks on the 1st page for these types of keyword phrases, but they used to rank in the top 3 perhaps. However, if someone was to search for the same keyword phrases from another city outside of Chicago or set a custom location (such as Illinois or even Milwaukee, WI perhaps) in their Google search, the target website appears to have normal (high) 1st page rankings for these types of terms. My own theory: At first I thought it was a Penguin related issue but the client's rankings overall haven't appeared to have been affected on the date(s) of Penguin updates. Authority Labs and Raven Tools (which uses Authority Labs data) did not detect any ranking decrease and still reports all the local keyword rankings as high on the 1st page of Google. However, when the client themselves goes to check their own rankings (as they are within that affected geographic area), they are no where to be found on the 1st page. :S After some digging I found that (one of) the company's Google Places listings (the main office listing) became an 'unsupported' status in Google Maps. So now I am thinking that this phenomenon is due to the fact that other listings are now appearing in search results for the same location. For example, in this case, an individual dentist's Google Places listing (who works within the dental office) is being displayed instead of the actual dental office's listing. Also, the dentist's name on the Google Places listing is being swapped out by Google with the name of the dental office, but if you click through to the Google Places listing, it shows the name of the individual Dentist. Anyone encounter a similar issue or have any other theories besides the Google Places issue?
Technical SEO | | OrionGroup0 -
Is there a way I can track Arabic keywords on the Arabic version of Google Qatar using SEOMOZ Rank checker?
I have a Qatari website in Arabic and I would like to know if it is possible to track the Arabic keywords using google.com.qa in Arabic using SEOMoz rank checker. When selecting the three search engines, I have no choice over the language. Only the country can be modified. Any solution?
Technical SEO | | mrlee1 -
Domain Masking with New Keyword-Rich Domains
Hello, friends. We have an ecommerce site and we also own several keyword-rich domains but haven't done anything with them yet. Is there any value in using domain masking to point them to either product pages or special landing pages on our primary ecommerce site? Here's an example: Primary site is widgetzone.com Keyword rich URL is acmewidget.com (which is totally blank and isn't indexed) It could point to our category page for Acme Widgets: widgetzone.com/category/acme-widgets or it could point to a new landing page: widgetzone.com/acme-widgets My concern is that because the keyword-rich URL hasn't been utilized at all there's really no point in redirecting it. I'm of the mind that it's either going to be ineffective at best or a duplicate content issue at worst. What do you guys think? As a follow-up, if we don't redirect these domains, what should we do with them? Just try to sell them off rather than create totally new sites?
Technical SEO | | jbreeden0