Best Online Branding Strategies?
-
Hi all,
The CEO of my company wants me to start branding the company, basically from the ground up. I've been doing a bunch of reading on how to properly do this and only got so far as to be reiterated the same exact jargon everywhere I go:
-"Put your logo everywhere"
-"Have a clear company motto"
-"Use branded keywords in backlinks"
-"Include your logo and social links in company-wide email signatures"
-"Make sure your brochures match your website, etc. etc. etc."
I've not yet seen something I feel is worthy to report back to big boss as far as an good SEO strategy that is impressively branding central.
Can anyone refer me to some GREAT articles with a to b instructions on exactly how to implement these branding strategies? The more creative the better. I'd be forever appreciative!
Derek
-
Not sure really what you are looking for but - great content like infographics or anything that is easily shared like photos or videos that includes your branding is great. Retargeting banners is also something that is super for branding.
-
Greatness is in the eye of the beholder, but I'd start with an SEOmoz site search with the term branding.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What is the best way to increase the DA and PA of website?
Hello, I hope everybody is fine. I am looking for a right way to increase the DA and PA of the website and its webpage. I have a lesco duplicate bill info related webpage which I want to increase the PA. Kindly guys guide me the legit way of increasing the Page Authority. Thanks
Moz Pro | | rankvizguru1 -
Best Keyword Strategy for Lower-Authority-Ranked Domain
Hi, What should a lower-authority-ranked blog (DA - 21) who is trying to increase general traffic focus on above all when selecting keywords: difficulty, monthly volume, opportunity, or priority? I know that all are important factors to consider, but I fear that without an already consistent following our new content will just get hidden behind more established domains if we select too difficult of keywords. I'd love to hear from someone who's built up a blog audience as to what strategy they used here. Thanks!
Moz Pro | | ascott7770 -
Recommend me best tools for live ranking
Hello, guys, I have a question, that which tools are best for ranking because MOZ update ranking after a week and I want a live ranking of my website leatherbaba.com Kindly recommend me best tools for SEO.Many Thanks!
Moz Pro | | fahaffff0 -
Best method for tracking true keyword ranking overtime?
It seems as though week to week ranking monitoring can be very volatile, and comparing over the course of a month only takes into account the absolute change and not whether the rank has been jumping up and down in the 3 weeks between. What is a good method (Moz tool or not) for tracking a true change in average rank?
Moz Pro | | ajranzato90 -
How best can I change my domain name and keep my domain authority and page authority.
I've recently changed domain names and my old domain was a DA42 and now I am at a DA22. Everything has 301 redirects. Any advice would be appreciated.
Moz Pro | | perpetualmarketing0 -
Found hidden pages of outbound links created via ex-SEO consultant. Best way to detect other possible problems?
We paid for an SEO contract in addition to our new website design (same company did both) and after 12 months cancelled the SEO. I have been very suspicious ever since of our bad page rank and general lack of traffic (despite my efforts) and today found a hidden page of outbound links. Currently in shock that this happened although my own fault for lack of due diligence. The SEO consultants were very unhappy that I cancelled the contract so I am worried about the extent of bad links or negative google juice they may have created (god knows what else they may have done). So my questions are: How can I detect any other (potentially hidden) problems? How can I recover from this - any right/wrong way to approach google? What is the best way to bring this up with the SEO consultants? Thank you in advance.
Moz Pro | | marketing-gal0 -
SEO PowerSuite - best kept SEO secret or just bullsh..?!?
I've come across a lot of SEO tools in the last 5-6 years. And there are many great tools out there! I don't believe in the one-tool-fits-all. Among the tools I make use of are Raven Tools and Searchmetrics (great audit and market analysis tool!), and the tools in here, of course. In my search for a better ranking report tool I came across Rank Tracker from SEO PowerSuite. That seems like a great tool in category with AWR; but I am not able tell so as I am not a power user. Well, here is where I am going: I then tested the rest of the PowerSuite and it seems as a great product. But searching for the tools in here, and nothing shows up. Silence. Also elsewhere in other serious places. Why is that? It is a collective secret, shhhh, don't tell 🙂. Or is it is just crap? I know they have a bad reputation in regard to prices and updates. What do you guys think?
Moz Pro | | Danni0