Best Online Branding Strategies?
-
Hi all,
The CEO of my company wants me to start branding the company, basically from the ground up. I've been doing a bunch of reading on how to properly do this and only got so far as to be reiterated the same exact jargon everywhere I go:
-"Put your logo everywhere"
-"Have a clear company motto"
-"Use branded keywords in backlinks"
-"Include your logo and social links in company-wide email signatures"
-"Make sure your brochures match your website, etc. etc. etc."
I've not yet seen something I feel is worthy to report back to big boss as far as an good SEO strategy that is impressively branding central.
Can anyone refer me to some GREAT articles with a to b instructions on exactly how to implement these branding strategies? The more creative the better. I'd be forever appreciative!
Derek
-
Not sure really what you are looking for but - great content like infographics or anything that is easily shared like photos or videos that includes your branding is great. Retargeting banners is also something that is super for branding.
-
Greatness is in the eye of the beholder, but I'd start with an SEOmoz site search with the term branding.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Large site with content silo's - best practice for deep indexing silo content
Thanks in advance for any advice/links/discussion. This honestly might be a scenario where we need to do some A/B testing. We have a massive (5 Million) content silo that is the basis for our long tail search strategy. Organic search traffic hits our individual "product" pages and we've divided our silo with a parent category & then secondarily with a field (so we can cross link to other content silo's using the same parent/field categorizations). We don't anticipate, nor expect to have top level category pages receive organic traffic - most people are searching for the individual/specific product (long tail). We're not trying to rank or get traffic for searches of all products in "category X" and others are competing and spending a lot in that area (head). The intent/purpose of the site structure/taxonomy is to more easily enable bots/crawlers to get deeper into our content silos. We've built the page for humans, but included link structure/taxonomy to assist crawlers. So here's my question on best practices. How to handle categories with 1,000+ pages/pagination. With our most popular product categories, there might be 100,000's products in one category. My top level hub page for a category looks like www.mysite/categoryA and the page build is showing 50 products and then pagination from 1-1000+. Currently we're using rel=next for pagination and for pages like www.mysite/categoryA?page=6 we make it reference itself as canonical (not the first/top page www.mysite/categoryA). Our goal is deep crawl/indexation of our silo. I use ScreamingFrog and SEOMoz campaign crawl to sample (site takes a week+ to fully crawl) and with each of these tools it "looks" like crawlers have gotten a bit "bogged down" with large categories with tons of pagination. For example rather than crawl multiple categories or fields to get to multiple product pages, some bots will hit all 1,000 (rel=next) pages of a single category. I don't want to waste crawl budget going through 1,000 pages of a single category, versus discovering/crawling more categories. I can't seem to find a consensus as to how to approach the issue. I can't have a page that lists "all" - there's just too much, so we're going to need pagination. I'm not worried about category pagination pages cannibalizing traffic as I don't expect any (should I make pages 2-1,000) noindex and canonically reference the main/first page in the category?). Should I worry about crawlers going deep in pagination among 1 category versus getting to more top level categories? Thanks!
Moz Pro | | DrewProZ1 -
Help with best seo strategy
Hello all, I am a little bit confused about the "content suggestion'' feature in Moz. If I understood well, this feature suggests Anchor texts we can use in other page to link to the page we are trying to Optimize. So far, I've been using page keyword as Anchor Text in other articles. For example, I have a page about the best places to visit in Morocco, where the keyword is 'places to visit in Morocco'. I am using this same keyword as Anchor text in other pages to link to that page. While Moz suggests '10 best places' as Anchor text. What does it mean ? Is '10 best places' anchor text better ? Or should I use both ? Thanks in advance for your enlightenment.
Moz Pro | | sportygirl0 -
How to choose the best canonical URL
In a duplicate content situation, and assuming that both rel=canonical and a 301 redirect pass link equity (I know there is still some speculation on this), how should you choose the "best" version of the URL to establish as the redirect target or authoritative URL? For example, we have a series of duplicate pages on our site. Typically we choose the "cleanest" or shortest non-trailing-slash version of the URL as the canonical, but what if those pages are already established and have varying page authority/backlink profiles? The URLs are: example.com/stores/locate/index?parameters=tags - PA = 54, Inbound Links = 259 example.com/stores/locate/index - PA = 60, Inbound Links = 302 example.com/stores/ - This is the version that currently ranks. PA = 42, Inbound Links = 3 example.com/stores - PA = 40, Inbound Links = 8 This might not really even matter, but in the interests of conserving as much SEO value as possible, which would you choose as either the 301 redirect target and/or the canonical version? My gut is to go with the URL that's already ranking (example.com/stores/) but curious if PA, backlinks, and trailing slashes should be considered also. We of course would not 301 the URL with the tracking parameters. 🙂 Thanks for your help!
Moz Pro | | Critical_Mass0 -
Found hidden pages of outbound links created via ex-SEO consultant. Best way to detect other possible problems?
We paid for an SEO contract in addition to our new website design (same company did both) and after 12 months cancelled the SEO. I have been very suspicious ever since of our bad page rank and general lack of traffic (despite my efforts) and today found a hidden page of outbound links. Currently in shock that this happened although my own fault for lack of due diligence. The SEO consultants were very unhappy that I cancelled the contract so I am worried about the extent of bad links or negative google juice they may have created (god knows what else they may have done). So my questions are: How can I detect any other (potentially hidden) problems? How can I recover from this - any right/wrong way to approach google? What is the best way to bring this up with the SEO consultants? Thank you in advance.
Moz Pro | | marketing-gal0 -
What are the best practices for improving follower count on twitter?
Keen to improve our follow count on Twitter but its not all about the numbers we are also interested in getting the right followers, followers that fit our customer persona... Any tips or articles to read would be hugely appreciated!
Moz Pro | | MarkPerera0 -
Brands for services
What would be a logical way to set the correct brands if you offer a service like "WordPress Design" or "Web Design" or "Magento Development". At the moment just using my company name "WhatsTheBigIdea" or "Whats The Big Idea" seems to be my brands, not the app brands that I work with. Please explain. Thanks!
Moz Pro | | dave_whatsthebigidea.com0 -
Where is the best SEO Glossary of Terms?
Where do you feel the best existing Glossary of SEO / SEM Terms explained currently resides. (and is there a better way to ask this question?) 🙂
Moz Pro | | iansears0