Schema tags - Schema.org

[hickboy5]

We have rolled out Schema tags for our homepage which has been very beneficial for us. We obviously don't want to go overboard however; can you please clarify, should Schema tags be limited to the homepage location, or implemented through the site?

Thanks

[hickboy5]

Thanks for the feedback

[marcinlejman]

Sure you can use schema.org tags throughout your site, whenever it makes sense.

There are so many schema.org tags it's hard to give any specific recommendations without knowing your site, but there are tags for product images, for ratings (individual and aggregate), etc. - it is clear that your inner pages are more than likely to have content which can be tagged.

Just make sure that you don't go over the board, i.e. avoid spammy tactics like fake aggregate ratings. They could make your SERPs look better and improve CTR in the short term, but your site could be easily penalized for such practices.

[MRCSearch]

I'd say use it where it makes sense. Location finder? use it. Contact page? Use it. Footer of every page? Nah.