Stuck on Page 2 - What Would You Do?!?
-
My site is : http://goo.gl/JgK1e
My main keyword is : Plastic Bins
i have been going back and forth between page 1 and 2 for this keyword and i was wondering if any of you could provide any guidance as to why i can't get on the top of page 1, and stay there...
My site has been around for a while, we believe we have a great user experience, all unique, fresh content, and the lowest prices...
I must be missing out on something major if I cannot get a steady page 1 ranking... Any thoughts?
Thanks in advance...
-
Joe,
You've certainly given us a lot to think about here. We really appreciate you taking the time to analyze.
Thanks!
-
I worked on a site in your industry a couple of years ago. Brought them from nowhere to the 1st page of Google for things like plastic bottles. They are still on the 1st page for that phrase and many others. Don't worry about the big players - if your site has been around a while you can compete. After all - Google is a machine. You just have to feed it what it wants to see.
Here are things I would do if I were going to rank your site - based on what it appears you have already been doing:
Your non anchor text content is condensed in one area at the very bottom of the page. It's even below the Facebook and Twitter icons that I'm almost nobody visits. I would move that content UP. I would also build it out more. I counted 253 words in that section and 71 of those words are cities and states. I kind of think you're blurring the focus of each geography with all the cities and states jammed together in one spot, but I wouldn't remove it just yet. [after looking at this more I realized this text dump is not unique to the home page - you have almost NO unique content on your home page ----- I would change this immediately]
I would add more non-anchor text content higher up on your site. I know not all of your competition is doing that (some are) but this is not the time to emulate the competition - now is the time to be something else - To stand a little taller and mean a little more.
Seriously - I'm not a "content is king" type of player, but why do I need to buy a plastic bin? Who uses plastic bins? It's easy to see you sell them - heck, according to Google you have "plastic bin" in the title of around 35% of all your pages. Be more confident in your message. Google can see (easily) that you sell plastic bins. Try the soft sell and just tell your story --- right now so much of your site just feels impersonal... industrial. I know your selling plastic widgets, but you can easily add content that makes a conversation.
Start telling the story about WHY someone would need YOUR plastic bins. Talk about the kind of people or industries that need your SOLUTIONS to their problems. It's just like the old adage - people don't buy shovels because they want a new tool - they buy shovels because they want a hole.
If I were you I would start selling holes. Some of your competitors are already doing that in a limited way, but you should just blow it out. Go big or go home. Who needs your holes? People into food storage, crafts, cleaning a garage, organizing basements, accountants, home based businesses to store parts or inventory, the medical industry, emergency preparedness, book storage.... the list can get very large if you just start expanding.
Non-content issues:
Remove the unused pages in your By Industry top navigation. It frustrated me and I am sure Google is not impressed by "There are no categories." Really? If there are no categories then remove the link. If you are using your top navigation as a memory assistant for your "to do" list.... Don't. Tighten your site down. Look everywhere for broken links - make it look like you really care.
Links
Yeah, you need more links. I think you can still climb to the 1st page and stay there without much more link building if you straighten the rest of your site out. It's critical that you start providing solutions to peoples needs rather than widgets. When you provide solutions - people will link to you naturally. Of course, you can and should prime the pump. There are many journalists that will write about a topic of your choosing and include links to your website - if you ask, are willing to pay (my experience has been a minimum of $100 and up to $500) and you have something worth linking to. This is why having that engaging content is important - you can get links from unusual sources and still look relevant.
I would also reduce the number of links on your home page and try to reduce the number of repetitive information break outs across the site. There are likely many more things I would do... but if you pull off the above things you will be fine.
[last thing - I just can't leave it alone -- get those links out of the sitewide footer. Find a better way.]
This advise is free to take it for what it's worth.
Best of luck.
Joe
(I am using a clients SEOMOZ account - my non-pro wouldn't allow me to post)
-
Thanks for your help, you're great!
-
When I am up against the heavy hitters I go to wordtracker or adwords keyword research tool and type in my primary keyword "plastic bins".
That would return terms such as.... large pb..... stackable pb.... clear pb..... colored pb..... p trash b..... p toy b.....corrugated pb
There is a treasure trove of traffic out there of people who are one step closer to a buy decision than the people who are simply searching for "pb". When I would wake up in the morning the fight bell would ding and I would be hammering to get massive amounts of good quality demonstration content, video, etc up on the site for all of those terms. There is enough keyword depth there to keep me busy for months and months.
I am not talking about yada yada yada yada pb yada yada yada pb yada yada content. I am talking about substantive idea-generating content that would inspire people to buy a plastic toy bin even if they didn't plan to buy one when they arrived. I would be trying to sell 'em a bin for their cat and pet raccoon.
When I looked at the keywords for plastic bins I was surprised to see that they are very very deep and very very rich. I would be after top rankings for all of those terms.
-
EGOL, once again, thanks for your help...
I guess i can't conceal the fact that i'm a beginner at this with my next question:
Can you please provide an example of "secondary and longtail keywords" for my keyword (plastic bins)?
Also, what is the best way to build links without spamming?
Thanks again
-
I understand how it is to see this type of site at the top
I don't worry about them. I am old enough that it doesn't get my temper pumping and have been watching the web long enough to see lots of these sites disappear completely overnight.
If I was in this SERP I would be hammering at the secondary keywords and the longtail to the point of keyword cannibalization. I think I would be making good money at it.
I'd be getting my YouTube stuff out to the front and center. If you have that kind of asset you want to show it off instead of putting it in the footer.
-
Thanks for your reply.
I agree, those are heavy hitters... however, the company at the top of the SERP is a 1 man operation that is about 1 year old. He spams all over the internet to get backlinks (check his backlinks, you'll see).... How has he managed to outrank all of the heavy hitters, as well as companies like mine that provide great experience and have been around for a long time and do not spam the internet?
Thanks
-
There are some heavy hitters in those SERPs.
walmart, usplastic, uline, target, grainger, officemax, rubbermaid, homedepot
These big brands are hard to beat. Those kinds of domains just have so much authority that you need a huge load of links to beat them. You're site is all about bins.... Keep hammering for links.
If this was my site I would be saturating the secondary keywords and the long tail.
Good luck!
(I see a small display problem using firefox on a PC. I see a "we're live should you need assistance" and a "x" box. It might be a box that is supposed to be displayed above your design that is breaking".)
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Page rank and menus
Hi, My client has a large website and has a navigation with main categories. However, they also have a hamburger type navigation in the top right. If you click it it opens to a massive menu with every category and page visible. Do you know if having a navigation like this bleeds page rank? So if all deep pages are visible from the hamburger navigation this means that page rank is not being conserved to the main categories. If you click a main category in the main navigation (not the hamburger) you can see the sub pages. I think this is the right structure but the client has installed this huge menu to make it easier for people to see what there is. From a technical SEO is this not bad?
Intermediate & Advanced SEO | | AL123al0 -
Possible to Improve Domain Authority By Improving Content on Low Page Rank Pages?
My sites domain authority is only 23. The home page has a page authority of 32. My site consists of about 400 pages. The topic of the site is commercial real estate (I am a real estate broker). A number of the sites we compete against have a domain authority of 30-40. Would our overall domain authority improved if we re-wrote the content for several hundred of pages that had the lowest page authority (say 12-15)? Is the overall domain authority derived by an average of the page authority of each page on a domain? Alternatively could we increase domain authority by setting the pages with the lowest page authority to "no index". By the way our domain is www.nyc-officespace-leader.com Thanks, Alan
Intermediate & Advanced SEO | | Kingalan10 -
Awesome Ecommerce category pages
Hi! We are in the process of overhauling our websites, and I am hoping that some of you can post URLs for websites that are ranking well and using lots of creative content to help rank their ecommerce category pages. You can post your own, or others that you admire.
Intermediate & Advanced SEO | | AMHC1 -
SEO and Internal Pages
Howdy Moz Fans (quoting Rand), I have a weird issue. I have a site dedicated to criminal defense. When you Google some crimes, the homepage comes up INSTEAD of the internal page directly related to that type of crime. However, on other crimes, the more relevant internal page appears. Obviously, I want the internal page to appear when a particular crime is Googled and NOT the homepage. Does anyone have an explanation why this happens? FYI: I recently moved to WP and used a site map plugin that values the internal pages at 60% (instead of Weebly, which has an auto site map that didn't do that). Could that be it? I have repeatedly submitted the internal pages via GWT, but nothing happens. Thanks.
Intermediate & Advanced SEO | | mrodriguez14400 -
Is it possible we are being penalized for doorway pages?
www.trophycentral.comHi, we were hit very hard a few years ago by Panda and have been try to recover. We completely revamped our site (structure, canonical, duplicates, content, etc.) and had a couple of keywords recover. However, most traffic has not comeback and still cannot be found in the top 30 pages or so for major phrases. We have compared ourselves to major competitors in our industry and see very few differences. The only thing I see as a difference is that many of our products are in multiple sections. For example, we have all baseball awards (trophies, pins, medals) grouped together. We then have just baseball medals together and just baseball pins together. Is this something that could be causing us not to rank? I am asking because the phrases that are ranking are the ones that don't have multiple categories. We have no manual penalties, but now I am thinking this is what Google might consider a doorway page?As an experiment, I just noindexed all but one category for baseball and soccer to see what happens.Does this make sense? Has anyone else seen this?Thanks!
Intermediate & Advanced SEO | | trophycentraltrophiesandawards0 -
Google is displaying my pages path instead of URLS (Pages name)
Does anyone knows why Google is displaying my pages path instead of the URL in the search results, i discoverd that while am searching using a keyword of mine then i copied the link http://www.smarttouch.me/services-saudi/web-services/web-design and found all related results are the same, could anyone one tell me why is that and is it really differs? or the URL display is more important than the Path display for SEO!
Intermediate & Advanced SEO | | ali8810 -
Duplicate content on the same page--is this an issue?
We are transitioning to responsive design and some of our pages will not scale properly, so we were thinking of adding the same content twice to the same URL (one would be simple text -- for mobile and the other would include the images, etc for the desktop version), and content would change based on size of the screen. I'm not looking for another technical solution (I know google specifies that you can dynamically serve different content based on user agent)--I am wondering if any one knows if having the same exact content appear twice on the same URL will cause a problem with SEO (any historical tests or experience would be great). Thank you in advance.
Intermediate & Advanced SEO | | nicole.healthline0 -
Rel canonical on every page, pointing to home page
I've just started working with a client and have been surprised to find that every page of their site (using Concrete5 CMS) has a rel=canonical pointing to their home page. I'm feeling really dumb, because this seems like a fatal flaw which would keep Google from ranking any page other than the home page... but when I look at Google Analytics, Content > Site Content > Landing Pages, using Secondary Dimension = Source, it seems that Google is delivering users to numerous pages on their site. Can anyone help me out?! Thanks very much!!
Intermediate & Advanced SEO | | measurableROI0