Good start to campaign but suddenly getting nowhere fast
-
As an amatuer SEO I was really please with the results when I optimised my pages and starting link building. I've managed to get myself to the bottom of page one for almost all my main keywords over a 6 month period. However since then I've been building links for the last couple of months and have seen very little movement in my SERPS positions at all! I expected it to be harder on page one but not this hard! According to SEO Moz campaign tools my on page results are all A so I dont think I can optimise any more. I'm beginning to think it's not links I need and I'm missing something like not enough social media mentions etc however many of my competitors on page one don't appear to engage with social media much at all.
I'm at a loss really as to wether to just keep building links through guest posts, articles, forums, directories or try a different approach. i wonder if some of you more experienced SEO's could take a look and offer any ideas. My site is http://www.musicliveuk.com and I'm trying to rank for
Entertainment Agency
Entertainment Agencies
Wedding Band
Wedding Singer
Function Band
Cover Band
(I have optimised pages for each of these keywords in the footer)
I've also noticed that a lot of my competitors have links on lots of blogs that I can't seem to get links on. I would normally contact them and offer to guest post but I can find any contact details. I'm beginning to think my competitors have set these sites up as well for link building purposes. Is that ethical?
Please help!
-
I looked at the site for a couple of minutes, but there are a few more on page tweaks that could be done, have a look here: http://gtmetrix.com/reports/www.musicliveuk.com/WbGhsMXk
Also, your site is hosted in Germany, it would help if it was hosted in the UK.
-
Thanks for the detailed reply. What you're saying makes sense. I made a mistake in the early days of the site building links for all keywords to the home page and then realised I needed dedicated pages for each keyword which I'm guessing is why the home page has good page authority and the others lack. Since then I've built links to the other optimised pages but when I look on OSE at the url http://www.musicliveuk.com/home/cover-band for example it says linking root domains 1 and 202 links. All the links listed are pages from my site. Why aren't I seeing external links from my link building efforts?
I obviously need to improve the page authorities as I'm some way off having the same as the top results and I guess the only way to do this is through links?
Some interesting ideas about interviewing influential bloggers. I hadn't thought of that and it seems obvious now!
-
Regarding this:
"I've also noticed that a lot of my competitors have links on lots of blogs that I can't seem to get links on. I would normally contact them and offer to guest post but I can find any contact details. I'm beginning to think my competitors have set these sites up as well for link building purposes. Is that ethical?"
Is it ethical? That's the opening question to a long and drawn out debate. It's certainly a bit spammy, depending on how crappy the content is on the blog. It's hard for me to tell you not to do that, because it's obviously working for them, but before you do, please try the "create awesome content and promote it" option first.
How about creating "the UK guide to hiring a wedding band" or something like that? Should be worth a good number of links from all of the bridal/wedding blogs in the UK if you make it a darn good piece of content. Or interview the bloggers at the 20 biggest bridal/wedding blogs and see what the most popular wedding music trends are or some BS like that. They'll often link back to your article after it's published because you asked them to contribute.
Please try that stuff before you start building crappy link networks.
-
Those are pretty broad terms, but according to the Keyword Difficulty tool you're doing well on a couple of them. I'll take a look at a few for you, using the KD tool set on "United Kingdom" & Google:
wedding singer:
You're doing remarkably well on this keyword considering the relatively low Page Authority and # of links to http://www.musicliveuk.com/home/wedding-singer. You're probably only doing that well in the first place due to your on-page optimization efforts. If you want that one to perform better, it'll need more links.
cover bands:
I show you at #6. Links to the cover bands page will also help on this one, though this page isn't lacking as much as the wedding singer page.
entertainment agency:
I show you at #10. This one is trickier because your PA/DA is in the middle of the pack. I would bet that you're getting beat because the people ranking highest have "entertainment agency" in their name, which means that a high percentage of their links will feature "entertainment agency" in the anchor text. It's going to be difficult for you to duplicate that, but I'm guessing that more exact anchor-text links here will be the only way for you to compete on this term.
--
While I'm looking at your site, please take a look at what GigMasters is doing in the US. They've dominated the market for hiring bands and entertainers for weddings and parties, and they have a very user-friendly site. If they move over to the UK, you're going to have a hard time competing because of how great their user interface is. If I were the owner of your site, I'd be thinking about how I could copy their format in the UK before they move in and do it. So, work on making it easier for people to find bands to hire. Currently it is difficult to navigate and find that content.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How can a slight brochureware website with little content or keywords be getting DA 96, PA 59 and linking domains of 50.5million?
How can a Facebook page get domain authority of 96, page authority of 59 and have 50million linking domains? I come across websites that feature crappy video clips in serp features in google searches, the website.
Link Building | | DavidLandManager
It's surely black hat tactics. How do they get away with this? The website has zero content beyond light brochureware.
Screenshot 2021-07-23 at 06.59.45.png0 -
How can a high authority website get away with this?
I found out a website i manage recently lost a link from Business Insider - DA 90+ ... after losing this link my DA dropped 5 points! I read the article and it is absolute GIBBERISH. the link that replaced my link actually links to a site that contains pornographic ads (jumbotrons.net). link: https://www.businessinsider.com.au/ninth-circuit-gay-marriage-quote-2012-12 my questions: 1. how would a company this reputable with a DA 90+ be building pages like this without major penalties? (i realize it is from .au (australia) but from research they own that site too) 2. how exactly does this work? are they selling links to people? did my competitor pay them to replace my link with theirs? why create a page that sounds like robots wrote it 3. would it be a good idea for me to try to get the link back? it certainly was helping considering i lost 5 DA points when i lost the link, but it goes against everything that makes sense in what i've read about toxic links and keeping things clean Curious to learn a little more about these dark arts!!!
Link Building | | RyanMeighan0 -
Is it good to post same content of my web page to different articles and blogs
Hi! Actually, i would like to create links equity. may i post the same content to different blogs and article directories and link back to my web page. is this cleaver/correct idea which give some result? Thank you.
Link Building | | Webworld_Norway0 -
Getting site ready for outreach for guest posting
Hello, We've decided to focus on guest posting for my client's site. What do we need to do to my client's website to be ready for guest posting. I assume those providing guest posting opportunities will look at our site and evaluate how good it is and how good our writing is. Here's what we're doing, and I'm wondering what's important 1. We went from a junky design to a pretty good one. 2. The logo is still average - we're thinking of upgrading it 3. all of the buttons for the store are still bad looking - we're going to make them pretty 4. All the category text was keyword stuffed and not good, we're rewriting all category text which is a huge effort 5. There was 20 short OK articles. We're making 5 long good ones to take their places. What are they going to look at to make their decision?
Link Building | | BobGW0 -
Getting into DMOZ for my coaching site
Hello, Before I submit to DMOZ, I'm wondering if my site is one that would get indexed: www.bobweikel.com Also, if you have any hints beyond what I can read at DMOZ I'd really appreciate it. I don't want to submit and then after several months get rejected.
Link Building | | BobGW0 -
What are good sites to get no-follow links from?
Yahoo Answers is a good one. What other sites have you guys used to get no-follow links? Blog comments excluded from this.
Link Building | | qlkasdjfw0 -
A good link builder / link building agency for Spanish content
Hi, I am looking for a good link building agency or freelance to execute a link building strategy for the next months. The content is in Spanish. Could anyone recommend me a good agency or a good link builder for Spanish content? Thank you very much! Jorge
Link Building | | jorgediaz0